Do you require a new logo? Understanding swings in logo design trends may help you produce a design with a modern touch, whether you’re beginning from scratch or merely tweaking an existing brand.
In logo design, the goal is to create something simple yet memorable. It’s no surprise that logos are leaning toward designs that stand out, with so many new websites, brands, and enterprises emerging online virtually every day.
Here are a few logo design trends to consider, as well as how to make them work for you (while you’re at it, check out our whole guide to logo design!)
1. Minimalist Logo
“Less is more” is an aphorism that applies to logo design as well. This pattern has never faded since the early minimalist movement began roughly 50 years ago. Clutter-free design is preferred by several current firms, such as those in the fashion and IT industries.
This attitude, on the other hand, should not be mistaken with slacker labor. Minimalism isn’t only about reducing a design to its most basic elements. Rather, it’s the skill to remove background sounds to provide a clean, bare image with a clearly visible message. It establishes a firm basis while leaving opportunities for creativity.
A minimalist logo may be created in a variety of ways. One approach is to use merely a text displaying brands as the complete design. The symbols used by Google, eBay, and Amazon are the most well-known instances of this. Apple’s minimalist style, which employs a little symbol with no writing on it, is another option.
This design theory has lately gained traction in the world of digital design. This is due to a number of factors. The first is that on mobile displays, simpler logos are more aesthetically attractive. Also, with fewer pixel components to draw, load times are faster. Another benefit is that the logo design works well in both tiny and large sizes. This implies that it is
2. Highly-Detailed Logo
A logo is similar to a painting on a canvas that serves to symbolize a company. The key distinction is that logos are often designed on a tiny canvas. It should also work on various platforms and items, including websites, mobile applications, t-shirts, and paper. Given this, the chances of producing a strong, detailed logo are little to none.
Logo designers, on the other hand, who live by the maxim “More is more,” are defying the odds. This may be especially true for companies in the food and beverage industry. It will often consist of hand-drawn visuals and phrases that invite rather than ignore subtleties.
3. Hand-Made Logo
Modernization and digitalization have been popular logo design ideas in recent years. As a result, many businesses feel that returning to a more retro aesthetic will help their brands stand out. Using handwritten or hand-drawn designs is one way to do this.
Customers are more likely to trust logos with a hand-made design. Over the last few years, this kind of design has regained popularity. And all indications are that this tendency will continue in 2020.
Consumers are becoming more aware of the significance of a brand’s reputation. As a result, a handcrafted logo conveys a company’s commitment to its products and services. And this is a good thing. This also gives businesses a distinct personality that customers notice. Furthermore, because the piece is created freehand, there is a great deal of latitude in its creation.
Hand-drawn logos are also devoid of the typical components of computer design that are based on templates. When creating a logo for a company that provides water-based services, the ubiquitous water droplet symbol is less likely to be used. The roofing image isn’t always evident in leasing, reassuring.
4. Fine Lines Logo
With lines instead of forms, minimalism meets geometry. Lines, like forms, have the ability to express information and emotion. In recent years, fine lines logos have proven to be a popular design choice. That success appears to be continuing in the coming year.
Because lines are one of the most important design elements, their adaptability is unrivaled. They’re simple to alter and manipulate to create shapes and text. Straight lines provide structure and order while overlapping lines add depth and wavy lines communicate clarity. As a result, they’re fully capable of turning into something that can serve as a brand ambassador.
While fine lines are less complicated than other logo forms, they still require talent to produce a beautiful and meaningful design. However, because it is also easier, it may be bedabbled with by someone with little skill. With enough data and experiments, a suitable design might be constructed. This is perfect for personal logos or when paying a professional isn’t an option.
5. Responsive logo
Because mobile is still one of the top marketing trends in 2019, it isn’t going away anytime soon. In reality, in today’s industry of digital graphics, producing designs that appear beautiful on every screen size is a norm. As a result, it should come as no surprise that responsive logos are still popular.
“Do not modify your logo,” was an ancient guideline that businesses used to obey. It may have maintained its ground for decades, but it is no longer a viable option. That’s because there are so many locations today where a logo may appear. From huge displays to smartphones, and everything in between, there’s something for everyone. As a result, responsive logos are more than gimmicks or fads; they’re a commercial need.
It’s not just about the size, though; responsive logos are becoming more dynamic as well. This means that depending on the circumstances, a logo will look or behave differently. There are logos that are greyed out while the user is logged out and more bright when the user is signed in, for example.
Many firms now utilize multiple versions of their logo to accommodate different screen sizes. Disney is one of the most well-known. It features the whole suite—”Walt Disney”—with a castle on top at full size. On smaller displays, the castle has vanished, leaving simply “Walt Disney.” Only the word “Disney” remains visible on a smaller monitor. On very tiny displays, the logo is also visible.
6. Gradient Logo
One of the most important aspects of design is color. And logo artists experimenting with them is a trend that isn’t going away anytime soon. Simply shifting the hue into a different spectrum without affecting other design components yields a slew of advantages. It adds to the logo’s excitement, playfulness, life, and animation. What’s more, when it’s paired with other design tweaks, it’s much better.
Rather than just mixing colors, they are now being employed to create a dynamic effect with neighboring tones. It’s not simply a haphazard color scheme, either. To discover which color combinations boost a design, artists put in a lot of thinking and trial.
Instagram popularised the gradient trend. However, it will not be an easy journey. It was first mocked when the social networking company altered its logo in 2016. The event was dubbed “the Great Instagram Design Freakout of 2016” by the New York Times, which regarded the logo as a tragedy. However, after that, the internet was inundated with gradient logos.
Apple Music and Firefox, for example, use a full-fledged gradient in their design. It may, however, be employed more quietly while still achieving effective transition effects. Disney Plus, Google, and Trivago are just a few examples.
7. Typography Logo
Google, Yahoo, Shapes, Amazon, FedEx, CNN, Netflix, and IBM are some of the most well-known companies in the world. These are just a few examples of firms that utilize their brand names as logos. And we’ll continue to observe this pattern.
This isn’t necessarily a new phenomenon. It has, in fact, been around for a long time. However, many businesses will continue to use this trend’s adaptability in 2020. There are several advantages that typography-based logos provide that image-based symbols do not.
Brands adopting their own typeface is one activity that keeps this trend alive. Companies continue to reject both available serif and sans-serif typefaces, opting instead to create their own. Netflix, Uber, and Airbnb are examples of this. They use this to set themselves out in a digital world dominated by Helvetica, Trajan, and Garamond logos.
Typography is also used by minimalists in their designs. In fact, many minimalist logos are comprised of only one or two letters. Some of the most prominent examples are “f” for Facebook, “t” for Twitter, and “in” for LinkedIn.
Text-based logos may also capitalize on the brain’s innate inclination for remembering shapes and colors. Our minds respond well to a logo that incorporates imagery. However, they are also a word or letters that signify the brand. As a result, when we see or recollect the image, it’s simpler for us to associate them with their real names.
8. Geometric Shape Logo
Matha cold logic and number-based field—are generally connected with geometric forms. On the other hand, designers are giving them a warmer, more colourful look to evoke a sense of relaxation and enjoyment. The trend of using them in logo design persists, thanks to these and other factors.
While a survey of well-known brand logos reveals that color and shape are both utilized to evoke emotions, Shapes may be used in a variety of ways in graphic design, and communicating a message is only one of them. This is ideal for logos with a symbolic purpose. Curvy edges convey ease, squares convey power, triangles convey stability, and so on. These are qualities that corporations would value.
Geometric forms are also utilized in logos to give them a contemporary, clean appearance. When done correctly, they have the potential to conceptualize and elegantly express the soul of the brand they represent. Artists might remove the mark from its icy beginnings with a simple adjustment in line thickness, color, or layering. Customers may have a lighter, more personal experience as a result of this.
However, arguably the largest advantage that geometric shape logos give is the reduction of complicated forms. Logos may be displayed on tiny and large items, displays, and other surfaces. As a result, it’s critical that they can be distinguished even at small sizes. A logo’s tidiness will be ensured by a good geometric design.
9. Eye-Tricking Logo
Because of how great it is, this is an inventive logo trend that we’ll be seeing for a long time. It employs one of the most inventive methods of engaging customers: making them look twice. Simply by doing so, your chances of gaining brand awareness improve.
The impression of an image by viewers is manipulated by logo designers to make it appear as though it defies nature’s logic. This may be accomplished in a variety of methods, including shading, negative space, distortion, surreal images, and so on. A logo might appear visually damaged, distorted, bent, or fragmented using these approaches, enticing visitors to look closer.
Playing with viewers’ perceptions of depth is one of the most popular techniques to do this. The distinction between 2D visuals and 3D objects is blurred as a result of this. From the customer’s perspective, the logo appears to be protruding. However, the image is entirely in 2D, which is predictable but still entertaining. Keeping viewers entertained is a fantastic method to increase brand recall.
The design of logos with a concealed picture is another version of this practice. When encountering this style of logo for the first time, unwary viewers are unlikely to glance twice. When someone calls it out, though, you can expect that people will look at them more attentively. People will share as a bonus.
10. Half Flat Logo
The flat style became the norm in logo design in 2012. However, with the popularity of long shadows in 2018, Flat 2.0 or Half-Flat logos were developed. The application of subtle shadows and additional details improves the otherwise flat image significantly. This is a great option for people who don’t want to go full-on 3-D with their logos.
These days, using a flat picture is still a popular design idea. As a result, corporations are opting for flat logos with a 3D impression to differentiate themselves from the competition. This is fantastic since flat logos don’t have to be avoided, especially for people who enjoy them. Instead, all artists need to do is add a
The success of this approach can be linked to its ability to overcome the shortcomings of flat design. Flat logos, for example, maybe unable to express their meaning due to the design’s limitations. In addition, the shift from flat to flat 2.0 demonstrates businesses’ willingness to adopt a more current and adaptable approach to their offerings. Finally, this is a terrific logo design for businesses that are just starting off. Because semi-flat logos may transmit their attitude more quickly by adding elements to their flat style, they are more popular.
11.More expensive logos and rebranding
Some prominent companies rebranded in 2020 to keep up with the changes. The alterations to the logos are minimal, but they give the firms a fresh appearance that appeals to their target population. Rolls-Royce, for example, updated its letter mark and graphical logos. It became more streamlined and contemporary.
During the year, some well-known companies underwent rebrandings. GoDaddy, Intel, and Medium are among them. We should expect additional logo rebrandings in the coming years as firm outlooks shift with population composition. These rebrands indicate that the firms are progressing to the next stage of their development, reinforcing their dedication to staying current.
Brands are represented through logos. Skimping on them will almost certainly harm their brand’s image and reputation. This is why many companies spend millions of dollars on rebranding. The top 10 most costly logos as of July 2019 come from both huge businesses and cities.
12.Public Service Announcements with Clever Logo Changes
Brands were predicted to have a role in making the economy more resilient in 2020, especially in light of the COVID-19 pandemic. Consumers are seeking brands that will keep them safe and secure. They also want companies to give genuine value, operate ethically, and assist their communities and workers on a proactive basis (Kantar, 2020).
Coca-Cola, Krispy Kreme, McDonald’s, and Nike have all issued statements expressing support for social isolation during the epidemic. McDonald’s and Coca-Cola even changed their logos to reflect the precautionary move. Automobile manufacturers such as Audi and Volkswagen also added their two cents.
What makes a successful logo?
Trends ebb and flow. The key to establishing a great logo, though, isn’t to create one that can withstand every alteration. It’s more about being unique, straightforward, relevant, and, most importantly, able to correctly recognize your brand.
While it is impracticable and pointless to follow with the flow, understanding what is in and what is hot is beneficial. It can inform you when your logo needs to be updated and which kind is ideal for your company. It also lets you see what trends your rivals are pursuing. This way, you have the option of joining the bandwagon or standing out.
However, because a logo is largely used to represent a company’s identity, it’s critical that you stick to it. Because of its efficacy, blue is the most commonly utilized hue by most successful organizations, according to this set of graphic design data.
However, this does not imply that you must follow suit, even if it is incompatible with your brand. Everything has to be about you. And if you need to make changes, you may use graphic design tools to assist you in achieving your goals.