You’re all prepared to launch your company, and all you need now is the perfect logo to reflect your brand. Your logo will create favorable connections between your target audience and your firm if its mission is completed appropriately.
The question is, however, what sort of logo will be best for the task.
Despite the fact that many selections will be required in order to discover the right logo for your business (layout, font, color palette, graphics, and so on), we have provided a list of the most common logo styles that will make the logo-selection process completely enjoyable and straightforward.
There are three main types of logos: words, graphics, and combinations. You’ll learn about nine different logotypes that fit into each of these categories.
What Are The Different Types Of Logos And How Do You Use Them?
Types Of Logo
1. Brand Mark
Brand markings (also known as pictorial marks) are logos that, in most cases, consist of an icon or visual symbol that represents a real-world thing. We’re talking about something as simple and straightforward as a coffee mug.
This particular object could be able to communicate the long-term tale of what your company is doing.
Brand names are not difficult to recall. If you provide a certain service, a graphic depicting that service will communicate a clear and concise message to the audience. Furthermore, the simplicity of the style will translate well when your logo is used on branding materials such as letterheads or business cards.
What You Should Consider:
It’s possible that you’re a new business with few followers; in that case, proceed with caution.
Even though a brand mark is the trademark of a well-known company, it must be correctly developed in order for it to be recognized.
Otherwise, the logo may be unable to appropriately transmit information about you to the target audience, causing them to become dissatisfied with your brand.
Apple and Twitter are two sources of inspiration.
2. Emblem Logo
Even the name has a classic and majestic vibe to it. These logos have been around for a long time and consist of a font that is positioned within a boundary – usually a crest or a seal.
Consider government agencies and educational institutions.
Benefits: Emblems add a sense of traditionalism, professionalism, and significance to your brand by being remembered. They also provide the idea that your company has been around for a long time.
What Should We Consider:
When developing the logo, keep scalability in mind because these sorts of logos include a lot of complicated elements that may not look well if resized. Furthermore, emblems do not offer the same level of versatility as traditional combo logos.
As a result, before you publish your logo, make sure you’re completely satisfied with it.
Starbucks and Stella Artois were my sources of inspiration.
3. Wordmark Logos
Only text – firm names, initials, or monograms – is used in these logs. Just said, wordmark logos are simply the name of a company typeset in a certain font.
Benefits: When looking at a wordmark logo, no guesswork is necessary — it is immediately apparent whose firm the logo represents.
In fact, these sorts of logos are among the most versatile logo possibilities available, since they can readily be transferred into any type of marketing material.
Furthermore, if your company name is appealing, this is the greatest method to promote it and make it helpful for your brand.
What You Should Think About:
Does the name of your company express anything about what you do? It may be difficult to build the type of brand recognition that you want the logo to nurture if you don’t have much of a reputation.
Uber, Subway, and Camelback are all sources of inspiration.
4. Abstract Logo Marks
These are the several conceptual image logos available. Similar to a brand mark logo, an abstract logo consists just of a symbol that has been personalized for you.
This picture is not a literal representation of an object; rather, it is a one-of-a-kind logo that expresses something special about your company.
Benefits: You may experiment with these since you will be able to develop any logo that communicates your company’s ideals or any aspect of your brand that you want to emphasize.
This style of the logo does not have to be based on a real-world image or item, and you have a lot of freedom to communicate about your company. If your company does a variety of things, a well-designed abstract logo may be excellent for you!
What You Should Consider:
It will be critical to improving the logo design until you are confident that it is conveying the correct message. With these types of logos, you must pay close attention to minute details, and your message must not be misread by a difficult-to-understand logo design.
Make it a point to speak with a logo designer that understands how colors, typefaces, and shapes interact since you’ll want all of the features in the logo to appear excellent when printed at various resolutions.
Pepsi, Airbnb, and Microsoft were all sources of inspiration.
Mascots are the most family-friendly type of logo available, and they are representations of a human or character that assist to visually representing your company.
They are effectively the “spokesman” for your company, and you will focus much of your advertising on them.
Mascots convey a friendly sensation to the audience, which helps to establish a memorable brand. Furthermore, they are enticing to children.
And, although you will feel sorry for the man waving at customers dressed as lobsters in front of a restaurant and sweating profusely in the heat, your children will go crazy and want you to eat lunch at the restaurant.
What You Should Know:
Mascots will not send the right message if your company’s focus is on global innovation or selling non-kid-friendly products. It is prudent not to promote cigarettes to children if you are a firm that sells cigarettes.
Companies like Pillsbury, on the other hand, are well-represented by their doughy and well-rounded mascots.
Pillsbury, KFC, and Kellogg’s were all sources of inspiration.
6. Lettermarks (Monograms)
These are logos that are typography-based and assist to liven up the appearance of a firm by including the company’s shortened initials. You’ll have a simple and straightforward logo.
Benefits: For a long time, the world has been enamored with acronyms. In reality, in this day and age, premium automobile manufacturers such as BMW and others use acronyms. There is one advantage to this: monograms assist to turn your company’s long name into an instantly recognized brand identity.
If you’re a tiny or new business that wants to stand out, these logos are a great solution.
What You Should Think About: Even though the monogram is a basic logo, make sure the font and typography are stunning. Furthermore, embossing the complete name of your company behind the logo may be a good idea so that the name of your company and the emblem may be linked.
CNN and IKEA are two sources of inspiration.
7. Letterforms logo
Letterforms are the minimalist relatives of letter marks, as they are one-letter logos. It is obvious that these sorts of logos must be bright and appealing since any letter will struggle to express a clear message on its own.
Benefits: Because the logo is made up of only one letter, scaling letterforms is relatively simple. You may also put it wherever you like. Furthermore, a well-designed letterform will unconsciously conjure up the complete name of your business in the minds of customers.
What Should You Consider: Because these logos only have one letter, the design is quite crucial; it is useless if the logo is not remembered. This might indicate a dramatic background, a quirky typeface, or any other inspiring color scheme – all of which can make the letter vibrate by bursting off the page.
Because you want people to be able to read it, it’ll be critical to make the typeface legible.
McDonald’s and WordPress were both sources of inspiration.
8. Combination Marks logo
Despite the name’s self-explanatory nature, these logos incorporate both worlds and imagery within their design. They will be made up of any combination of words and images that you choose.
You’ll be able to mix a mascot with a letterform, or any other combination that appeals to you.
Benefits: Combination Marks may be described in one word: flexibility. You may use both letters and symbols in this section, which will assist your logo to express a clear statement about your company. This combination also allows for a smooth rebranding.
For example, your firm’s name paired with the symbol in the image will be connected as one, causing your clients to view merely the symbol and immediately think of your company.
What Should We Keep in Mind: Versatility does not imply excess. Consider how you’d like your symbol and name to work together while keeping the logo design simple and on-brand.
CVS and Taco Bell are two sources of inspiration.
9. Dynamic Marks logo
The new-age logo is called Dynamic Marks. In comparison to other logos, this type of logo may adapt to the situation in which it is utilized.
This means that these features can be changed on numerous branding materials as well as on the web.
Benefits: Creating these sorts of logos requires a lot of creativity. You may come across a variety of methods via which you can create your brand (think of mobile sites, merchandise, digital media, advertisements, blogs, and so on). As a result, your logo may be altered to fit any situation.
Furthermore, dynamic logos assist to keep things interesting, and your audience will be eager to see what you come up with next.
What Should You Consider: You will not want to sacrifice your logo’s associative power; several of your followers may associate your brand with your colors, while others may recall the shape of your icon – if all of these details change frequently, the logo may not be able to produce the same effect as a static logo.
Be cautious while making adjustments, and make sure the logo accurately represents your idea.
AOL and Nickelodeon were sources of inspiration.
After reading this article, you will have a better understanding of the many sorts of logos available. Now it’s your turn to create a logo on your own.