If you’re looking for a trend that’s going to work for everyone, you’re going to have to be careful about it. However, all designers must be aware of the direction in which design is going (if only so that they may explain to clients why a given trend is not appropriate for their needs). As with every year, we make an attempt to predict the hottest trends for the upcoming 12 months. There has been a long-term prediction that virtual reality would take off, but we can already see trends emerging in the industry.
Graphic design trends are influenced by a variety of factors, including shifting preferences and styles, societal and technological advancements, and the way we live our lives. Are there any graphic design trends that look particularly promising for 2022, given how rapidly things are changing? We’ve taken a look at what’s currently popular and spoken to designers and branding experts in order to compile this list.
Upgrade your software if you want to stay on top of the latest trends. The best graphic design software can be found here. Check out our guides to the most interesting web design trends for 2022, the most important UX and UI trends for 2022, and our list of NFT design trends to see more of the design trends we expect to see in the next few years.
- Check out our guides to the most interesting web design trends for 2022, the most important UX and UI trends for 2022, and our list of NFT design trends to see more of the design trends we expect to see in the next few years.
- Anti-designOn the other hand, the graphic design style of 2022 completely rejects simplicity.
- It’s not only interior design that’s influenced by Ukiyo-e Japan’s flat design, but graphic design as a whole, as well.
- In my opinion, 2D and 3D fusions will become more popular in the next year.
- A new era of extended reality is coming, and companies will begin recruiting interface designers as early as 2022.
- Websites enabled by machine vision In order for deaf parents to learn American Sign Language (ASL), Fingerspelling uses a camera and hand-tracking to teach them the alphabet.
- Digital-based fashion experiencesIn the fashion industry, cutting-edge approaches are vital, and for premium firms, engaging AR and VR experiences is a logical strategy for attracting early adopters.
- In order to apply inclusive policies in their external communications and product design, companies such as LEGO, Citibank, and Microsoft need a wider range of resources, such as stock images.
- Chanel’s new CEO, Leena Nair, exemplifies the importance of having a leader from an underrepresented minority in the company.
- For help with the latest design trends or inspiration, Editor X has a team of experts ready to help.
The future of graphic design in 2022
abbreviations that are shorter and easier to remember.
Simplicity and flattening their logos have long been advised by designers to make their designs more adaptable for smaller digital usage, as simple is more memorable. Several companies have already flattened their logos in 2021, such as Volvo, Cadillac, and Spotify, but not all of them have received a warm welcome from their customers.
Flatter, simpler iconography will continue to be explored by graphic designers by 2022, according to our predictions (although see number 8 later for a caveat to this). Eric Park, a motion designer at the strategy, design, and communications company COLLINS, expects “more symbol-based systems to get stronger and more popular” in the next year. A strong symbol may represent the characteristics, parallels, and allusions of a brand. As a rule, it’s simpler to remember a short, simple symbol. “
Some individuals, as we’ll see in the next trend, have had enough of simplicity. It’s the colours, as you’ll see in the logos for Spotify and Google, that give these two companies their different identities. In 2022, colour-based experimentation will be further pushed by minimalist symbol systems and branding.
On the other hand, the graphic design style of 2022 completely rejects simplicity. This homogeneity of app design with its concentration on usability has become too much for some people, whether it is because of the COVID-19 pandemic or pure boredom. Since then, a counter design trend has arisen, marked by an uproar of clashing colours, typefaces, unorthodox shapes, and bizarre collages.
This graphic design trend, even if it means creating intentionally confusing designs, pays homage to the enthusiasm and excitement of the early days of the internet from the viewpoint of today’s young digital natives. As societal norms and even inclusion shift, I see this as a sign that design is keeping pace with the times and evolving with it. According to Jennifer Veguilla-Lezan of Bella+Sophia Creative Studio, “this is literally busting bounds.” Disregard traditional design rules and think beyond the “design box” we’ve been handed since its nature begs for you to do what you want.
With so much competition for the internet audience’s attention, using an approach that defies logic is a smart move. For Boiler Room’s System Restart event, Slovenian designer Nejc Prah picked a design “that appeared a touch overbearing” to reflect the “diverse, overlapping, and always moving festival lineup,” and it was the perfect complement for the post-lockdown ambience.
However, Veguilla-Lezan believes anti-design offers a way for non-designers to challenge the current quo. For her, designers with a more “classical” design education or those who graduated from a major design school would fit in better here. You may do anything you want since you’re not bound by social norms that are forced on you without your agreement. ” Because they know the rules, some seasoned designers choose to break them for the same reasons.
Recollections from the 1990s
Even if it takes a while, everything eventually returns to its starting point. Our memories of the 1990s (GeoCities, anyone?) keep us thinking back to those hazy days. Recently, a lot of 90s nostalgia has surfaced, from Netflix’s Fear Street to the smartwatch Tamagotchi. What’s the use? Recalling a moment when we were younger brings back pleasant feelings, even if we are now grownups.
Of course, the 1990s spanned a whole decade, so there wasn’t just one fashion trend to remember. Simple emojis, grainy textures, and pixelated images are all hallmarks of the Frasurbane style, which is a combination of the term “urbane” from the 1990’s American comedy Frasier with the term “Memphis” design patterns. There is a refined but cool maturity to serif fonts, restrained colour schemes, and careful positioning in graphic design.
It’s not only interior design that’s influenced by Ukiyo-e Japan’s flat design but graphic design as a whole, as well. Some natural elements and warmth have been added to modern minimalism, yet the overall effect is one of tranquillity. Product packaging, lifestyle marketing, and web design all benefit greatly from this sort of design.
Modern-day designers are drawing inspiration from the flat vector art of the Edo era from Japanese Ukiyo-e paintings at Japan’s National Museum of Modern Art. Prints constructed from woodblocks known as ukiyo-e, or woodblock prints, are known for their harsh lines, flat colours, and limited perspective usage. The style adds visual interest to the flat design, which might benefit.
After so much sadness, Veguilla-Lezan believes designers are drawn to whimsicality and a need for beauty. If you’re open to it, visual storytelling has the power to take you on a journey of your own. Its organic look, I think, is a terrific contrast to the flatness of vector graphics, which we’ve all grown to expect.
It is a sophisticated kind of ecological thinking.
How would you characterise the colours of nature? Sherwin-Williams, the green paint producer, refers to it as eco-friendly colour #68a678A. There have been several instances when companies have been accused of “greenwashing” because of the use of green in their logos. The good news is that we’ve made significant progress in the previous several decades. When it comes to communication, things like inclusion and environmental rules are becoming more commonplace.
Aliana Orellano, creative director of Hermana Creatives, says that “inclusion and sustainability are not only gestures but the underlying driving causes behind a lot of firms.” It is increasingly anticipated that both consumers and companies will have a more active role in the message of a brand.
She thinks that environmental concerns will be presented in a more appealing but honest way, with simple iconography, uncommon colour palettes, and background textures that link to sustainability in an organic manner. As a potential negative consequence, this might lead to a backlash against technological advancements. We have consumers that no longer want to see technology in their content when we build social media stuff, “she says. If you’re a social media influencer, “paying attention” implies more than simply taking a picture of yourself in front of a background with your phone or laptop.
Many of you have certainly noticed that flat design and 3D design have both been popular in graphic design during the past several years. There is a gradual merging of the two worlds unless you were born in the Paleolithic age. Blender, Procreate, and Spline are all contributing factors, but Park at Collins believes there are also financial concerns.
In order to generate high-quality 3D work, you will need a decent budget. The problem is that it’s now found in every part of the globe! In response, he says, “We don’t want any more eye-popping 3D visuals in the world.” In my opinion, 2D and 3D fusions will become more popular in the next year. By using 2D integration, 2D designs may be given depth, and the attractiveness of 3D can be added to them. In my view, it has the potential to be as good as or better than 3D on its own.
Even a single 3D element may add interest to a 2D design, as we observed in our list of the most essential UX and UI trends for 2022, and the combination is also being used in animated logo designs. When I combine all of these aspects together in flexible, quirky, odd, insane, and even ugly ways, it helps my employees at Collins develop and give significantly more exciting solutions to our client work.
Collaborations that don’t seem possible
Because of the recent rise in unexpected alliances, businesses have learnt that the more improbable a collaboration is to most people, the more attention it receives. In 2021, we’ll have X-Box x Gucci, IKEA x LEGO, and Diplo’s psychedelic Crocs, among other collaborations. What’s in store for the year 2022? weird partnership? The combination of Crocs and Oreos? Is This The Pizza Hut-Balenciaga Tastewear Collaboration? Think about what may happen if you spin the wheel.
Where we’ve seen the most impact of this tendency is in product design. Because of this, designers of visual communications will also get caught up in it all. Let’s get started now, shall we?
The universe known as the Metaverse
Among the graphic design trends for 2022, only the metaverse has made the cut. Even Depositphotos and Adobe have recognised it as a trend to watch out for. Is there anything we can do in this virtual world inhabited by avatars that we haven’t already done? As thrilling as it is to learn more about it, it’s still a mystery. From billboards to T-shirts, almost any design that exists in the real world might potentially also exist in the metaverse. By encouraging designers to engage in a collaborative NFT project, Adidas has announced its entry into the virtual world after its NFT collection partnership with Bored Ape Yacht Club.
There’s a chance that some of the metaverse’s previously acknowledged tendencies may start to unravel. It doesn’t matter how much people complain about technology. The fact is that they will continue to use their phones and connect in new and innovative ways in the years to come. Flattening corporate logos for use in digital media may be a mistake in the digital metaverse, when corporations may desire to revert back to 3D. It was intended for the Meta logo (still known as Facebook to the rest of the world) to function both in 2D and as a fully 3D logo that could be seen in virtual reality and “dynamically live in the metaverse.” In whatever shape the metaverse takes, animators, illustrators, and graphic designers alike will be able to increase their creative abilities.
In a Dimly Lit Room
Aside from conserving battery life and easing eye strain, dark mode on your phone may also be utilised to enhance the aesthetics of your phone’s screen. Given the surge in screen time over the last 18 months, this is very important. Several well-known companies and organisations, including Apple, WeTransfer, Spotify, Moholy-Nagy Foundation, and Pentagram, have gone monochrome with their websites. Twitter’s “dim” and “lights off” settings, as well as personal websites, are embracing dark mode options.
This “circling back to a more pared-down aesthetic style” seems like a “natural development,” according to Brandon Levesque, Art Director at Cusp, an agency group from Europe and North America. By hiding a secret dark mode on the site, the site’s visitors might be intrigued. For a digital design that focuses on photography or editorial content, we’ll see the choice increase as more and more devices are equipped with the technology.
The Face of Corporate Memphis Alters
In recent years, several of the world’s most well-known IT companies have adopted the postmodern Memphis movement-inspired flat graphic design. Even while their uneven regulations and business practices are a continual source of friction, online firms are using generic statistics to seem more human-centred and friendly. Despite its attractiveness, the style is ready for a revamp.
These examples, including a Chipotle commercial incorporating Kacey Musgraves’ song, show how this tendency may continue to spread.
A new generation of companies will begin to take risks, updating the Corporate Memphis colour palette and leaning into “jewel-toned psychedelia and cosmic art, lesser-known figures from Impressionism and Expressionist art, art nouveau (and the way Art Nouveau is influencing Solarpunk, and just more “pastiche” of various clashing styles and periods all at once,” says Culp.
Typography-heavy landing pages
The bold, prominent, and expressive typeface will continue to dominate landing pages. Examples of this tendency include Gawker’s redesigned website, the Chaumont Biennale 2021 type system, and Harry Styles’ cosmetics brand, Pleasing.
Because of the importance of typography in establishing a brand’s tone and personality, big organisations are increasingly using their own type systems in their communications. Scofield believes this trend is a return to modernist posters, Penguin’s iconic book covers, and Wes Anderson’s use of typography as a narrative component in his films. According to her, prominently displayed text has been employed by graphic designers for a long time, but today it is being used by an increasing number of internet companies and enterprises.
preparing for the arrival of the’verse.
Companies and designers alike will need to be ready for the metaverse’s arrival as soon as possible in order to deal with its potential and difficulties. There are several recent examples. While Nike purchased RTFKT Studios, a virtual fashion company that creates NFT and digital shoes, Adobe purchased Substance, a 3D-texturing programme used in-game and film creation, and crowds turned into virtual concerts on Fortnight, one of the most notable examples of this is Nike’s acquisition of Nike. Bill Gates predicted that in the next three years, brands, entertainment, and the economic world will be irrevocably altered.
A new era of extended reality is coming, and companies will begin recruiting interface designers as early as 2022. Art director and San Francisco-based interaction designer Adhiraj Singh has worked with Red Bull and Microsoft and says that interaction design has gone a long way since “interaction designers” didn’t exist back in the day. According to the statement, interaction designers are increasingly recognised as the creators of digital experiences that people use to work, play, network, entertain, travel, and even fall in love.
A deeper level of collaboration is needed.
However, we have discovered that remote work can be a tremendous tool for both productivity and teamwork. There will be an increase in the number of firms using remote collaboration solutions that are more human-centred in the near future. Since collaborative web development tools like Editor X are always innovating on greater teamwork, they will soon change hybrid or distant design work.
When there isn’t a pandemic, organisations may nevertheless operate quickly and efficiently since collaboration is the norm. Editor X’s product team head, Na’ama Ben-Oliel Ronan, said that “the process in agencies today is quite linear. Most websites and production platforms make it impossible or very difficult to collaborate on designs. This means that the creative process will become more and more synchronised.
Fun and remembrance are in plenty.
New technologies like 3D graphics will bring back the joy and physical characteristics of childhood to internet design in the same way that real-world items affected early skeuomorphism. This year’s trends include Pentagram’s hand-drawn components and Olivia Rodrigo’s Y2K allusions, as well as the reemergence of old-school games.
Hege Aaby, the founder and creative director of Sennep, says, “I see websites today appearing like the Flash websites we used to design in the [the late 1990s and early 2000s].” A lot of experimenting and fond memories go into them. Thanks to advancements in technology after the death of Flash, web designers may now create more inventive and engaging experiences. Sideways scrolling is making a return, as are old-school typefaces and colour schemes. You never get old at skewering old-school technology.
The typefaces that convey a tale
Typography on the internet is becoming more aware of the necessity of hyperlocal design, particularly when it comes to conveying a certain location’s unique character. When it comes to typefaces, it is becoming more and more common for people to choose fonts inspired by their own cultural stories. To help preserve their region’s visual history, other groups like Archief Cairo and the Syrian Design Archive are springing up.
In terms of non-Latin scripts, we don’t know much. Inscriptions in the Devanagari script and Telugu logos are instances of this. While local type foundries have been around for some time, “the emergence of current type design tools and social media has enabled people to play with their cultures and languages,” said Manav Dhiman, the designer and founder of ManVsType. According to Dhiman’s assertions, practical considerations such as making it simpler to type the rupee symbol in his Bombay typeface are the driving force behind the inclusion of ligatures like those in his font.
Learning activities were also included.
Increasingly, designers are turning to interactive platforms like machine learning and artificial intelligence to address new kinds of learning difficulties that aren’t being addressed in traditional educational settings like the classroom. Take Notes: Otter, an AI transcription tool, may be used to take notes. Websites enabled by machine vision In order for deaf parents to learn American Sign Language (ASL), Fingerspelling uses a camera and hand-tracking to teach them the alphabet. On behalf of the American Society for the Deaf Children, I created Fingerspelling on Monday! Greetings, Monday app! The alphabet will be taught to children using Google Cloud Vision in Wongle in the future. Education in 2022 is expected to focus on experiential and interactive learning because of the great variety of possibilities accessible to pupils.
There is something thrilling about thinking that someone trained the computer to see and now the machine uses that knowledge to educate us back, “Hello Monday’s founding partner, Anders Jessen, said. As a matter of fact, even though it takes a lot of effort to build and implement the algorithm, its benefits significantly outweigh the time invested.
Digital-based fashion experiences
In the fashion industry, cutting-edge approaches are vital, and for premium firms, engaging AR and VR experiences is a logical strategy for attracting early adopters. Entrepreneurs in the retail and e-commerce industries are already capitalising on this trend to provide unique client experiences. Nike collaborated with Roblox, the internet gaming platform, to create an immersive virtual world for their ACG 2021 collection. Under Armour has incorporated 3D product representations into its digital catalogues. Balenciaga, Burberry, and Gucci all included interactive online games in their SS 2021 presentations, with the latter two drawing influence from Olympia.
Interactive and sensory technologies will allow the digital design to become more integrated with fashion and style in the future. As a creative studio in Amsterdam with clients like Gucci and Viktor & Rolf, Rian Verhagen, Managing Partner of Superhero Cheesecake, said that COVID-19 has increased the need for fashion brands to communicate through digital touchpoints, especially luxury brands that have traditionally relied on their physical presence to connect with their audience and build brand loyalty. “I expect to see a significant increase in the number of companies transforming their digital platforms into online flagships,” says the author.
Assets that include everyone
When it comes to marginalised groups like the LGBTQ+ community, it’s just a matter of time until designers and businesses start paying greater attention to the implicit bias that may be discovered in digital material, photos, and visual language. In order to apply inclusive policies in their external communications and product design, companies such as LEGO, Citibank, and Microsoft need a wider range of resources, such as stock images. Chanel’s new CEO, Leena Nair, exemplifies the importance of having a leader from an underrepresented minority in the company.
Images have a big impact on how individuals see themselves and the world around them, “Dr Rebecca Swift, Getty Pictures’ Global Head of Creative Insights, said.” Accessibility and inclusion are critical considerations for all we do online in this day and age.
The year after that, in 2022, establish a new benchmark for yourself.
For help with the latest design trends or inspiration, Editor X has a team of experts ready to help. Web designers and agencies may now collaborate on the creation of websites using Editor X, which is the first platform of its kind. Editor X’s greatest work may be seen in the Showroom, and the Shaping Design blog is a terrific resource for the latest design news.