Google Play’s logo was recently revised to better reflect the brand’s current aesthetic. In honour of the official Android app store’s tenth birthday, a makeover has been implemented.
The Google Play logo hasn’t changed much since the service’s introduction in 2012. Although it was to be anticipated, the IT behemoth’s latest logo redesign reflects its ongoing efforts to bring its many product lines under a single brand.
The Play icon has been modified somewhat, although it still contains four portions of varying colours. The insignia has been given a more friendly appearance by rounding off its sharper edges. The four sections have also been reworked and fine-tuned, with less room dedicated to the colour blue, which predominated in the earlier form. As a result, the overall layout is more balanced, and the other parts have been given more room. Since the logo’s slight gradient was eliminated, it seems flat.
The redesigned logo is accompanied by a complete overhaul of the brand’s visual identity, all of which now has the same rounded edges and colour scheme as the primary insignia. By adopting this approach, the Google Play brand will more closely align with Google’s overall design language, known as Material You.
Concurrently, the makeover of the Google Play logo has brought up the topic of the sameness of the Google logos once again. The four-color scheme is pleasing to the eye, but it may cause issues if you used the applications often. There is a risk of launching the incorrect Google app due to the resemblance of the logos.
Experts in visual design are concerned that Google’s branding strategy, which has been in place since 2014, has to be adjusted after studying the recent graphic changes to the company’s products. The business is at a standstill with no new directions to pursue. However, it must understand that the brand is more than just a pretty logo, and that in order to create a successful ecosystem, each component must have its own function and identity.