Abercrombie & Fitch is a lifestyle fashion brand that was founded in the United States in 1892. The company is named after the founders’ middle names. Today, the firm is one of the most well-known casual wear companies all over the world and has its shops located in more than one thousand different countries and cities across the world.
Abercrombie & Fitch Slogan
- Casual Luxury
- It’s All Relative in West Virginia.
- Wong Brothers Laundry Service – Two Wongs Can Make It White.
What does the Abercrombie & Fitch corporation have as its signature logo?
The image of a moose serves as Abercrombie & Fitch’s mascot. Despite the fact that the animal was removed from the brand’s official logo in the middle of the 2010s, it has continued to serve as the company’s mascot and was the first visual mark that was connected with the brand. In addition to being an animal native to the woods, the moose is a representation of strength and self-assurance. The business got its start by manufacturing clothing for outdoor activities like hunting and camping.
The significance and the past
When Abercrombie & Fitch was first established, the company’s primary concentration was on producing goods for outdoor activities such as hunting and camping. The fact that the moose is a creature that lives in the woods also makes it an excellent choice as a symbol for the organisation.
The moose is shown without any details; all that is seen is its silhouette facing left. This is meant to evoke the feeling that the animal is gazing back into the long and illustrious history of the iconic company. Additionally, it is symbolic of elegance and power, both of which are attributes that complement the brand very well.
Regarding the colour scheme of the renowned logo, it ranges from black and white to shades of grey on white, blue, and forest green; these hues provide the design a sense of sophistication and give it more significance.
The combination of black and white is the one that is used the most often since it ensures that each tag looks excellent on the various coloured garments associated with the label. In addition to that, it renders visual identities ageless and potent.
Symbol
Around the world, people are able to identify the well-known clothing brand just by looking at its distinctive emblem. It resembles the bold and self-assured demeanour of the brand’s mascot, the moose, which is composed of a spectacular symbol and an attractive wordmark that composes the logo.
What kind of animal is shown on the Abercrombie & Fitch logo, and why was that particular creature selected? Because of its horns, there is no question that it is a moose. It was a sign of poise, self-assurance, and pride in one’s own abilities, as well as power. In addition, the moose is a woodland animal, which might be significant when taking into mind the fact that the firm was famous for its camping equipment, such as shotguns and tents.
Font
Garamond Pro SemiBold is an iconic old-style serif font that was developed by Claude Garamond. The renowned brand’s logotype is written in a classic and elegant serif typeface that is quite similar to Garamond Pro SemiBold.
The emblem for Abercrombie and Fitch
When combined with the brand’s logo and its extensive collection of casual apparel and accessories aimed at young people all over the world, the usage of such a font gives off an air of sophistication and modernity.
