Accessorize is a prominent British brand of fashion accessories focusing on youthful audience. The year 1984 marked both the beginning of operations for the firm as well as the opening of its first retail location. Monsoon Accessorize is the parent business of the brand in question.
The significance and the past
The company is targeted at young adults and college students, yet it collaborates with some of the most known models in the world on its marketing campaigns and has a very distinctive visual identity.
1984 – 2002
Because it was unique and hip, the very first Accessorize logo, which debuted in 1984, is perhaps the most identifiable variant of all the brand’s badges, made over the years, because it was used by the firm for nearly twenty years. When applied on the labels of the goods, the badge’s ornate handwritten text, which was initially written in black, would change to either gold or pink. The writing was highlighted by a curving line and included a little crown in place of the dot that would typically be seen above the letter “I.”
2002 – 2018
During the revamp that took place in 2011, the official colour palette of the company, which had previously been black and white, was changed to a bright pink. Additionally, the letters of the logotype were modified, making the inscription smoother and broader. With the new colour scheme and the curves being rounded off, the lines began to take on a more refined and delicate appearance. In addition, the crown was redesigned very little, and the underlining that was previously present on the logo was eliminated entirely.
2018 – Today
The Accessorize logo is built of a distinctive wordmark with a modest yet crucial feature. The logo uses a unique fairytale font, which is complemented by the use of a bright pink colour palette, which, when placed against a white backdrop, appears both feminine and contemporary.
The letter “A,” which cannot be mistaken with any other letter or symbol, and the little crown that sits in place of the dot that would normally be found on the letter “I” are the two primary elements that make up the Accessorize logo. These two components represent the brand’s vision of its customers and the company’s willingness to supply those customers with only the highest-quality goods.
In addition to making the brand seem more upbeat and contemporary, it also gives the company a more girly and kind personality. The Accessorize logo is an excellent representation of the target market for the firm as well as its philosophy towards design.