The term “American Motors Corporation” (abbreviated as “AMC”) refers to a car manufacturing company that was founded in 1954 and specialised in the construction of reasonably priced automobiles until it went out of business in 1988. Even after American Motors Corporation (AMC) went out of business, its distinctive and easily recognised design aesthetic could be seen in a few of the automobiles that Renault produced in the 1980s since the brand had been purchased by Renault at the tail end of the 1970s.
The significance and the past
The American Motors Corporation had a visual identity that was relatively patriotic. It was based on the three colours that appear on the national flag that is flown above the United States Congress, but it did so in a contemporary and elegant manner. Only one time, in 1970, did the brand’s logo go through a change. At that time, the geometry of the badge was entirely altered, but the signature colour palette and mood remained the same. This was done to demonstrate that the firm places a high importance on its origins, homeland, and philosophy.
1954 – 1970
In the year 1954, the very first version of the AMC logo was designed. The circular emblem had three distinct components: a large red outside circle, a white circle in the centre, and a blue one that was the innermost and smallest component. The American Motors Corporation name was printed in blue strong letters in rounded caps on the white portion of the emblem, which contrasted with the simple red portion of the insignia. The centre of the symbol included a stylised and beautiful “AM” monogram in white. This was located in the centre of the emblem. Ali gating was applied to both of the letters of the monogram, and the lines of both letters stretched outward to close the blue and red edges of the circle.
1970 – 1988
The revision that took place in 1970 brought the colours of the badge up a notch, making them brighter and a little bit darker. Additionally, the overall insignia received a total makeover in terms of its style and composition. The new AMC logo consisted of a square that was white in colour and contained the words “American Motors” written in a sans-serif font that was put along the bottom line of the emblem. A geometric structure, comprised of a solid red triangle on the left, a vertical blue rectangle, and white space between the figures, dominated the majority of the badge. This structure was formed of the badge’s primary element.
The updated AMC logo included a triangle that stood for expansion and success, while a rectangle signified the company’s consistency and robustness. Regarding the black writing, they provided an extra sense of professionalism, demonstrating that AMC is a trustworthy and respected brand.
Size and hue of the text
The lettering on the most recent AMC badge, which was designed in 1970, was written in the title case of a bold and slightly narrowed sans-serif typeface. This typeface was fairly similar to well-known fonts such as NeoGram Black and Samplex Black, with the clean and neat contours of their elegant bold letters. The curved lines and angles of the text created a harmonious contrast to the sharp lines that made up the graphical portion of the AMC emblem, which contributed to the overall quality and superiority of the logo.
The colours blue, red, and white make up the primary colour palette of the American Motors Corporation visual identity. These colours make up the most well-known tricolour crest, which is utilised by many significant organisations all over the world. While red is a colour that reflects passion and strength, white adds tenderness, loyalty, and caressing, while blue alludes to the company’s dependability, protectiveness, and trustworthiness. Red is a colour that reflects passion and strength. When taken as a whole, these three colours make for an excellent attention-getter, and when combined with the brand’s name in black letters, they convey the firm’s authority and professionalism.
