More people are seeing your brand than ever before because of the power and reach of the internet.
It’s critical that your logo conveys your company’s identity in a distinct and memorable way.
Even having a great logo is essential to the growth of your company, getting it properly isn’t always straightforward. There is no such thing as a perfect organization.
It was just a week before Gap’s logo makeover was reverted, while Yahoo’s rebranding was met with a wave of public outcry.
Whether you’re beginning from scratch or redesigning an existing brand, you may learn a lot from the most typical blunders in logo design.
Take a look at some of the common problems and blunders that logo designers make–and what you should do instead.
To What Extent Does a Company’s Branding Matter?
Creating a memorable logo is an important component of every marketing campaign, but it shouldn’t be overlooked.
Customers should be able to get a sense of your company’s unique character with a single look.
It’s impossible to create a great logo. Your company’s logo reflects your company’s values, and it requires a lot of effort, experimentation, and ingenuity to put it together.
You must have a fundamental theoretical grasp of what creates an appealing design, even if there is no set method for generating a successful logo.
Color, graphics, and font design aren’t always simple to work with, but they may make or break your company’s success or failure.
Avoid these common logo design blunders at all costs.
The design of your logo is an investment in the long run.
In order for your company’s image to be properly conveyed, it’s imperative that you give your logo the care it deserves.
Your firm will suffer if your logo is shoddy or unsophisticated.
All your hard work in logo design won’t go to waste if you avoid these common blunders.
1. Using the Wrong Font
If you want a successful logo, the typeface you choose may make or break it.”
Your brand will seem ridiculous or unprofessional if you go overboard with typefaces. A bad choice of typeface is often the cause of a logo’s demise (like the infamous Comic Sans or Papyrus).
Fonts, like brands, have distinct personas. You need to choose a typeface that reflects the personality of your firm. As an example, a hand-drawn typeface vs. a more serious, strong font conveys a distinct message.
Spend some time looking at typefaces that go with the overall look of your business. The more typefaces you use and the more you alter them, the better. Isn’t it possible to design your own?
2. You’re too busy.
Don’t go crazy with the design of your logo, even if you’re tempted to.
The visitor may get confused and lose faith in your brand if you use a jumble of contradictory imagery or a complicated design.
Your logo should be as simple as possible. Why is this so?
Versatility. Having a logo that is adaptable is important. Reproducible in a variety of sizes and media should not lose any of its meaning or flair.
Memorability. You want people to remember your logo when they see it. That way, when people think of your goods, your logo and brand name will be the first thing that pops into their heads. It must be simple to recall and comprehend the meaning of the Impact. Customers should just have to glance at your logo to get a sense of what you’re all about. They should be able to tell what kind of business you run just by looking at your logo.
Try to get to the heart of what your firm stands for.
A logo’s legibility and recognition may be harmed if it is too complicated. If you want your design to stand out, it has to be basic, clean, and distinct.
3. Not Specific Enough
Another error to avoid is going overboard with the minimalism of your logo.
Even with only one logo, you’re attempting to get across a complicated message to your target audience. Don’t take it for granted that your audience will always fill in the holes.
You haven’t done your job if someone looks at your logo and is left feeling confused or unable to fit the parts together. The goal is to create a design that is both basic and effective.
Adding details isn’t anything to be frightened of; you don’t need a plethora to make your point. The goal statement of your firm may be conveyed in a few basic factors, such as the font, colour, and spacing of the picture.
4. Using the same design as someone else.
Copying a more successful competitor’s design will do more harm than good to yours.
With or without the purpose of it, copying another company’s design might be detrimental to your marketing efforts. It’s not only against the law, but you can bet you’ll hear about it at some point.
Because of this, if your logo seems too much like that of a rival company or an established brand, you’ll be subjected to unfair comparisons from other companies. If your company’s logo looks like a well-known brand’s, you’ll be the one to bear the brunt of the criticism.
Of course, you can’t compare every design in the world to your own. To ensure that you don’t miss any important red flags, perform a fast search of your nearest rivals.
5. Rendering of raster images
You must use a vector graphics application while creating a logo.
There are mathematically exact places in a vector graphic that ensure the design will be constant across all media and at any size.
A raster image, which is made up of pixels, is the other option. It’s impossible to resize these graphics, therefore your logo will seem jagged and blocky at a greater size.
If your logo doesn’t look well across a variety of screen sizes, you’re missing out on a lot of potential customers. If you don’t use raster pictures, your logo will be shown on any device.
Consider utilising an alternative like Adobe Illustrator or Corel Draw instead of Photoshop, which utilises raster graphics.
6. Involved in Current Trends
Even while being on top of the latest marketing trends is essential, there’s a thin line between fashionable and corny.
Every fashion fad has a certain life cycle. You don’t want to have a dated, clumsy logo after a few years with a well-designed logo.
While it’s important to keep up with the current fashions, you shouldn’t feel obligated to follow them blindly.
It’s a bad idea to base your logo design decisions only on current fashion. Instead, concentrate on your company’s aesthetic identity. Is there a message you are attempting to convey to your customers? As a business, what do you stand for?
Designing your logo only on current trends may work initially, but it will rapidly lose its appeal to your target audience and become obsolete.
7. Contrasting Shades
When it comes to designing a logo, choosing the perfect colour scheme is equally as important as choosing an appropriate typeface.
Your logo will seem dated and clumsy if the colours don’t fit your company’s message or if the colour combination doesn’t work.
You can prevent this by avoiding colour at all costs. No, this does not imply that your logo should be colourless, but it is possible that starting with a black-and-white design may provide better results in the long run
It’s time to add colour to your design once you’ve developed a solid idea and design.
Your logo’s form and the message you’re attempting to convey will be clear by this point. For the most part, you may play with with various colours to find the one that works best for your design.
8. Unclear Intention
There’s a deeper meaning hidden behind the surface of the design.
The visual style conveys your company’s beliefs, purpose, and emotional connection to your product to your audience.
For example, a logo for a food bank would have a far different emotional impact than a brand for an airline. Make sure your logo and your company’s primary goal are in sync.
If the focus of your business is on the latest fashions, your target market will respond well to a logo that is powerful, aggressive, and contemporary. Customer service, on the other hand, will benefit from a calmer, more trustworthy approach.
Your company’s visual identity should be reflected on for a minute.
What message do you want to convey with your logo? How do you want your logo to make people feel when they see it?
Putting It All Together
Designing the proper logo for your company might seem annoyingly subjective.
But if you do your homework, know what logo design errors to avoid, and understand your target audience–you’re far more likely to get it correctly.