Cristobal Balenciaga established the luxury fashion house of Balenciaga in 1955 in Paris, France. The business is based in France. Since 2015, Demna Cvasalia has served as the creative director of the brand.
The significance and the past
As is the case with the vast majority of luxury fashion labels, Balenciaga has a logo that is uncomplicated but incredibly sophisticated. It is a monochrome wordmark that appears exquisite and self-assured on any background, including the banners that hang in the boutiques and the printed textiles that are used for the label’s runway items.
1917 – 2013
The very first Balenciaga logo was introduced in 1917, and it featured an elegant capitalised inscription placed underneath a light yet strict and strong emblem. The emblem was composed of two letters “B” placed back-to-back and connected with three diagonal lines, representing stitched and pointing on the brand’s fashion direction and specialisation. The logo was designed by Cristóbal Balenciaga. The logotype was produced in a lightweight sans-serif typeface that was quite comparable to typefaces such as FM Bolyar Sans Pro 400 and Zurich Std Roman Extended. In addition, there was a truncated version of the word “Paris” inserted at the very bottom of the logo.
2013 – 2017
The Balenciaga logotype was given a makeover in 2013 that resulted in it being more robust and striking. Its uppercase letters were now rendered in a different font, characterised by stronger lines and a reduced amount of space between the characters. The new typeface for the fashion brand was quite similar to Sweet Sans Medium Small Caps and managed to seem both classic and modern at the same time. However, the insignia was still present on the brand’s prints and in certain other materials, despite the fact that it was no longer utilised on the version of the logo that was considered official.
2017 – Today
As soon as Demna Gvasalia was appointed as the creative director of Balenciaga, he made the decision to alter the brand’s concept. He aimed to make it less formal and more street-style oriented, and he redesigned the logotype to reflect these new ideals. It was cut down to its shortest and simplest form possible.
The font was slimmed down and given thicker lines, giving it a more common and contemporary appearance. Concerning the logo, the company continues to make use of the famous stitched “B”s, but more often one may see an alternative combination: two letters placed back to back with no connecting lines in between them. There is also a geometric interpretation of the insignia, in which the letters “B” are joined together and constructed from four square divisions.
Size and hue of the text
The former typeface used by the firm has been modified to create a condensed version that is utilised for the present Balenciaga logotype. Its letters got thinner and taller, giving the appearance of being more powerful and elegant. They shone brightly even without any further embellishment. Both Zurich STD Bold Condensed and Shilia Condensed Heavy are fonts that are quite close to the one used for the label’s logotype.
Because the Balenciaga brand prefers to work with bright and acid colours as well as complicated colour combinations, the black lettering on a white background that makes up the tag is a brilliant choice for the monochrome colour palette that the logo utilises. This tag will look elegant and timeless regardless of the background it is placed on.