The Bank of England was established in 1694, making it one of the first banks in the world. The institution’s brand identity was updated recently as part of the “Digital First” initiative. The bank claims that the new layout satisfies the demands of contemporary discourse by being more accessible and easy to grasp.
The Bank of England is the nation’s central bank and a key player in the country’s financial system and monetary policy. Maintaining price stability to prop up the value of the national currency is BoE’s top priority. Andrew Bailey, former head of the UK’s Financial Conduct Authority, has been the bank’s Governor since March 2020.
BoE stated its commitment to the British people in a recent press statement. Therefore, it is vital that the bank maintain professional channels of communication. To achieve this goal, BoE revamped its whole visual identity, from its logo and brand colours to its typefaces and other graphic elements. This redesign is part of the bank’s effort to make more data about its operations more easily accessible to the public.
Since the company’s foundation, the image of Britannia—the embodiment of Britain—has served as a symbol. Over the course of more than three centuries, Britannia’s likeness underwent a number of changes. The most recent rendition debuted in 2004, with her seated and gazing to the right. The new logo will include this stance.
The new insignia is significantly reduced in complexity, with only four modifications. The coins at Britannia’s feet have been taken away, the St. George Cross on her shield has been replaced with the Union Jack, the UK’s national flag, the olive branch in her hand now protrudes beyond the enclosing circle, and Britannia’s own face is more prominent, displaying her independence and pride. The brand’s hue also changed, from red to a deep blue.
The Bank of England claims that their new “digital system of the visual identity” was created by an in-house design team with help from outside designers.
The new font is much more legible.
One in ten persons in the United Kingdom may have dyslexia.
Therefore, we have created a new font that is easier on the eyes.
Experts in the field of font design crafted the layout you see here. It was developed in accordance with recommendations from the British Dyslexia Association.
To aid with the readability of our material, we employ colour.
Color theory has a big role in the way we structure our material. Our currency serves as a source of inspiration for the hues we utilise. In addition, we use colour to increase readability.
As an example, we guarantee enough contrast between the text and the backgrounds of all of our designs.
LOGO FOR CHUPA CHUPS | HISTORY OF LOGOS
