Mondelez is the current owner of the well-known chocolate brand Cadbury, which was founded in 1824 in Great Britain and has been in their possession ever since. The label is responsible for the production of a variety of confectionery items, many of which enjoy tremendous success in markets all over the globe.
The significance and the past
When John Cadbury opened a store on Bull Street in Birmingham, England, in 1824, he began selling beverages such as tea, coffee, and drinking chocolate. This marked the beginning of the company’s existence. Today, it is the confectionery industry’s second-largest brand in the world. Mondelez International is the sole owner of the company (formerly Kraft Foods).
Where can I find Cadbury?
Cadbury is the name of a sizable candy firm that originated in the United Kingdom in 1824 and was named after its founder, John Cadbury. Cadbury is based in the city of Birmingham. The firm is currently a part of the Mondelez International Group and is the owner of a number of well-known chocolate and snack brands.
The name of the brand was presented in the original Cadbury logo in letters that were rounded and strong, with serifs that were quite prominent. Every single one of the glyphs was hand-drawn exclusively for the wordmark, giving them their own personal flair. Take note of the curls that are seen on the letters “y” and “r,” as well as the rounded body of the letter “a,” and so on.
And yet, there were not an excessive number of features packed into the font.
This version was more detailed than the previous one. Each letter had a plethora of ornamental features, such as the scenic curls and stretched endings, the play of the thicknesses of the strokes, and the unexpected curves and slopes (for example, in the letters “A,” “U,” and “R”).
Despite this, the general structure of the glyphs remained unchanged and was entirely intelligible.
1866 (second version) (second version)
This one was easier to understand. Even if the letters retained enough of their individuality, the more intricate elements were eliminated. Compare the letter “D” to the letter “B” or the letter “U” to the letter “R,” for example, and you’ll see that some of the letters were notably broader than others.
Both of the new versions that were released in 1866 included a backdrop that was brown, like the colour of chocolate.
It was an entirely different kind that was utilised. This time, though, it was all lowercase (with the exception of the initial), and it seemed to be more similar to the wordmark as it had been in the past than its more recent predecessors had. Curves and strokes were added for ornamental effect in lieu of the serifs. Additionally, the placement of the wordmark was diagonal (rising from the left to the right).
This particular variant has an arch. On top of the pink backdrop, the lettering were a bright red colour. Once again, the typeface was an original design. The lettering were larger and more emphasised than usual. They did not lose their excellent legibility.
Many people consider this iteration of the Cadbury logo to be the “first true” Cadbury logo (maybe because it was the first one made by a well-known person). William Cadbury decided to commission the work of Georges Auriol. Auriol was not only a font designer but also an Art Nouveau artist, and in addition to that, he was a poet and composer.
Auriol made a cartoon representation of a cocoa tree. Because the letter “y” in the brand’s name produced an extra stem, the word itself became a component of the illustration. We are able to add that despite the fact that the wordmark we used this time was classy and distinctive, it was also not as readable as the ones we used before. Because of this, the first draught was required to provide the whole name of the business.
This emblem, on the other hand, had widespread usage from 1911 through 1939. (on the aluminium foil in which the chocolate bars were wrapped, in catalogs, etc.). Even after World War II, the corporation continued to use this layout.
The emblem that would later become the principal one for the corporation was at first only a secondary marking on the vehicles in the transport fleet. It is interesting to note that the script logo is thought to have been modelled by the signature of William Cadbury.
To put it another way, it turned out that the signature of the owner ended up being a more well-known emblem than something that was done by a professional. However, it wasn’t until 1952 that the corporation began applying it to their big brands that it was widely used.
The readability issue that is typical of this wordmark (even the current one! ), which was made even more difficult by the fact that the old script included a little bit more detail, may also be mentioned here.
The letters in the second half of the word were somewhat straightened while many excessive curls were eliminated from the first half of the word. A variant that omits the letter “s” was also made available at the same time. It featured a little more pronounced font, and the letters were formed slightly differently. However, the style in its whole remained the same.
During the last two decades, the Cadbury logo has been subjected to a few different variations of experimentation. You may come across the variant that is purple and gold, the wordmark on a white backdrop, and within a “liquid” shade of purple, with or without the gradient. All of these variations are possible.
Despite this, the story follows a format that is essentially intact. Unless you compare both of them side by side, it is almost hard to see the difference between the two versions.
The famous “Cadbury” inscription has been preserved as the single component of the redesigned “2020” logo. However, the colour of the inscription has been changed from purple to a gradient gold, and the lines of the letters have been made thinner and more graceful. The new colour scheme of the wordmark increased elegance and timelessness, demonstrating the lengthy history of the company and removing any uncertainty over its promising future.
Size and hue of the text
Because the refined cursive script on the Cadbury main symbol is a repetition of the signature of the company’s founder, the font used is a one-of-a-kind unique designer typeface that does not have any commercial equivalents. The typeface that is most similar to the one that is used in the Cadbury emblem is most likely Bickley Script Std; nevertheless, the majority of the shapes have been altered.
As for the colour scheme of the Cadbury visual identity, following the makeover in the year 2020, the primary colour of the logo is now gold, which evokes a feeling of opulence, refinement, and superiority.