An Overview of the Canada Dry Brand
Keurig Dr Pepper was founded in Canada.
The Canada Dry brand of non-alcoholic drinks, most famously ginger ale, has a century-long history in Canada dating back to 1904. Keurig Dr. Pepper Inc. of the United States now owns the brand, which features more than fifty nationally distributed beverages and over thirty regional offerings under the same umbrella. Tea, juice, lemonade, fruit tastes, soda, and so on are all included in this ginger ale. It may be purchased throughout the Middle East, Asia, Europe, and the Americas.
Theological Connotations and Historical Context
The Canadian flag is a prominent feature of the Canada Dry logo, further cementing the brand’s association with the country. Everything about it, from the map to the colours, screams this nation.
1904 – 1975
McLaughlin, a scientist and pharmacist, invented the beverage. Because of its low sugar content, it had a distinct flavour compared to standard ales. The creator intended for the beverage to taste similar to dry French champagne. Success was finally attained in that year (1904). The proprietor used the term “dry” to convey this characteristic in the name.
A beaver, the national mammal of Canada, was placed on a map of the country for the first product labels. Ale gained its renowned emblem with a crown, shield, and map of Canada three years later, when it was designated by the country’s governor-general and started to be served at his court.
The red Canada Dry lettering on the white backdrop of the map relates to the colours of Great Britain and France, the initial occupiers of the area.
Since the country’s governor-general was a count, the crown shown above the coat of arms reflected that fact. This emblem and the golden hue of the edge of the shield of arms indicated the sponsorship and acceptance of ale by the reigning family and also made McLaughlin ale a royal drink. The logo’s gold adds depth and glimmers like an amber ale.
The seas around Canada are shown in the dark green backdrop around the map. There are numerous Irish immigrants in Ontario, and the pharmacist’s surname has Irish origins, thus the colour green is also an homage to the green flag of Ontario (McLaughlin’s home province), Canadian woods, clover, and St. Patrick.
1958 – 1990
Ginger ale immediately acquired popularity, manufacturing was launched in New York, and later it began to be exported to other nations. The firm continued to grow during the 1950s, when they introduced Tonic Water Club Soda. For her beverages, she was an early adopter of the can. It was for this reason that the logo was updated.
Raymond Loewy, an internationally renowned industrial designer, was responsible for creating the brand new logo and sign. His vision was strangely hazy, as if he were under greenish water. There was a real “transatlantic expansion” of beverage sales. At the same time, gold vanished from the colour palette, leaving just green, white, and red. The colour green, however, was the most common.
The new colour palette matched the country’s wooded character, the country’s flag, which featured green maple leaves until 1957. In addition, the logo’s dark green colour is reminiscent of an older style of cartography, in which the continents were surrounded by a broad border. The alterations generated an obvious link with Canada and the fact that the drink has a pretty lengthy history.
1990 – 2000
Starting in 1982, Canada Dry changed ownership until in 1986 it became the property of the British confectionery business Cadbury Schweppes, which by that time had changed course and was the third-largest maker of soft drinks in the world. The brand’s visual emblem was updated once new owners took over.
Now, the sole connection between Canada Dry and the country was its birthplace. Drinks have been introduced and renowned in numerous places. Because of this, the new logo has a more subdued appearance, with the picture of Canada’s map in the shield moving to the background. The brand’s name assumed a crucial role. It is printed in huge red characters and stretches beyond the shield, quickly catching attention.
The ale’s hue is represented by the golden border around the shield and the crown. A thin green line frames the outside of the composition.
2000 – 2010
After selling out to The Coca-Cola Company in 1999, Cadbury Schweppes relied mostly on sales in North America and Europe. A strategy to reenter the chocolate trade was put into action. The remaining brands are now undergoing transitions.
The logo no longer has a Canada map. Yet, the statement “since 1904” that appeared above the name gave some clue of the brand’s century-long existence. As the shield tipped, it was a fresh start for the company and its products. The silver hues and mountain peaks emerged. Like the lines on a map, just the meridians and parallels have been obliterated, revealing that the beverage is well-liked in many different nations. Flavors that were light and airy, like the mountains, were a good sign. The little sugar level of the drinks was just enough to satisfy my thirst. This was the primary message used while introducing the brand to consumers.
2010 – 2022
Cadbury disintegrated into two separate entities in 2008. The beverage division was acquired by the Dr. Pepper Snapple Group, and in 2010, Kraft Foods purchased the candy division. Keurig Dr Pepper is the governing body for Canada Dry. A new logo was designed to represent these developments.
With the addition of a map of Canada, the logo regains some of its former credibility. It’s a brilliant yellow now, and the shield’s rim is green. They are the golden ginger root, the foundation of ginger ale, and are a sign of abundance, natural composition, and ginger ale. It is the first Governor-General of Canada, hence the crown moves from an earl’s to a viscount’s.
Brand recognition and export of branded beverages continue unabated beyond the shield. Letters were changed to a fancier typeface and given greater emphasis.
2022 – today (Canada)
Logo’s Typeface and Color Scheme
The primary colours of the many logos are yellow, green, white, and red.
- The colour yellow has long been associated with positivity, sunshine, happiness, and high quality.
- Care for the environment, the greens of Canada, the Irish ancestry of the beverage’s originator, and the all-natural ingredients in this particular type of ale all share the colour green.
- The colour white represents a blank slate or the first step. Canada Dry beverages are the base for different cocktails. The stamp’s Canadian provenance is shown by the white outline of the country’s territory.
- Blood red symbolises passion, excitement, and forward motion. Use of alcoholic beverages is widespread around the globe because of its widespread popularity among its consumers.
The typeface used for the logo is connected to Malgun Gothic Semilight and Microsoft JhengHei.
Color codes for Canada Dry
|Pigment Red||Hex color:||#ec1c2c|
|RGB:||236 28 44|
|CMYK:||0 88 81 7|
|Pantone:||PMS Bright Red C|
|Satin Sheen Gold||Hex color:||#cfa629|
|RGB:||207 166 41|
|CMYK:||0 20 80 19|
|Pantone:||PMS 7555 C|
|Cadmium Green||Hex color:||#106a37|
|RGB:||16 106 55|
|CMYK:||85 0 48 58|
|Pantone:||PMS 7726 C|