Your company’s logo is the “face” of your brand, and it should represent your unique selling points and qualities of distinction. This is true regardless of the field in which your business specialised. When it comes to automobile logos, making the right choice of logo is really important since, all things considered, this is what distinguishes your goods at a look. For this reason, several automobile manufacturers chose not to confine themselves with the typical letters and signs and instead began adopting emblems that included horses instead.
The horse is a complicated symbol that may have many different meanings, but throughout the majority of civilizations, it is representative of knowledge, power, dynamic energy, and agility. Aren’t these characteristics typical of the most expensive automobiles in the world? Let’s take a look back at the evolution of horses in vehicle logos.
Porsche
Ferdinand Porsche founded the company that would become Porsche in 1931, and the company’s headquarters were located in Stuttgart. The emblem of the company is derived from the coat of arms of the Free People’s State of Württemberg, which was located in the former German state of Weimar. However, given that the automobiles were manufactured in Stuttgart, the city’s coat of arms, which features a black stallion on a yellow background, was also incorporated into the company’s logo. The emblem debuted in 1952 in the same form that is familiar to us now and was first positioned in the middle of the steering wheel. Xaver Reimspieß is the one who drew it, and he asserts that it is meant to represent the beginnings of the organisation. Since that time, the logo hasn’t seen many revisions.
Ferrari
After meeting Francesco Baracca’s (a renowned airman of World War 1) mother, Enzo Ferrari made the decision to include a black horse in his vehicle logos. Francesco Baracca’s mother told Enzo Ferrari that the horse painted on her son’s fighter jet fuselage would bring him good luck. The backdrop colour of yellow was used to represent Modena, the city that is considered Ferrari’s “motherland.” Since 1947, the letters S and F have been replaced with the word “Ferrari;” nevertheless, the Italian flag that was formerly located above the name has been kept.
Ford Mustang
Phillip Thomas Clark, who started working for Ford in the 1960s and spent more than a hundred days drawing a rushing stallion, came up with the concept of representing a horse. However, Charles Keresztes’ wooden sculpture of the renowned running pony was created in 1963 (it was based on Clark’s designs). This sculpture was built by Charles Keresztes. A number of changes were made to the Mustang emblem throughout the years, and in 2010, the horse was given a more forceful and ripped appearance.
Bajoun
In this case, there is a straightforward explanation for why a horse is included on the logo. Treasured Horse is how “Bajoun” translates from its original Chinese characters, “; pinyin: Bojùn.” The name of the firm is all that is seen in the logo.
When it comes to designing a logo for your automobile company, the horse is almost always a good option to consider. This is the same thing that represents power, swiftness, dependability, and steadfastness. This is shown by the fact that similar logos have not undergone any substantial changes from the time that they were first designed.
Hanteng Autos
Horses play an important role in the visual identity of a number of emerging Chinese automobile manufacturers, including this one that was founded in 2013. The brand’s emblem is a shiny red roundel enclosed inside a substantial silver frame that is more square on the interior than it is on the outside. The horse is shown in the same enormous silver that is used for the badge’s frame, and it is placed against a backdrop that is dark red. The animal is shown in a diagonal fashion, leaping to the left, and the way it is rendered in three dimensions gives the impression that it is about to escape the picture.
Khodro
Khodro is an Iranian automobile company that has been around since the beginning of the 1960s and has a long and illustrious history. In spite of the fact that the firm is not particularly widely recognised on a global scale, it employs a picture of a horse as the primary component of its visual identity. The Iranian car manufacturer uses a colour scheme of blue and white, which gives the impression of being modern and uncluttered. Concerning the representation of the animal, this one is a stylised profile silhouette of the head of a horse that is turned to the right. The head is shown in white and silver against a gradient backdrop of blue, and it is surrounded by a thin and exquisite silver frame fashioned into the traditional style of a crest.
Carlsson Automobile
This German automotive manufacturer began operations at the tail end of the 1980s and quickly became known for its expertise in automobile tuning, which included making vehicles quicker, more durable, and more comfortable. The word “faster” is prominently included in the Carlsson Automobile brand emblem, making its presence known. A contoured portrayal of the rushing horse is put above the matte black roundel that is surrounded by a thick silver frame. This is located just above the large sans-serif text that is written in white italics letters. The horse’s outline is rather delicate and sophisticated, and it only takes up the space of four letters, which lends a sense of airiness and elegance to the otherwise heavy-looking logotype.
The Asquith Motor Company
Due to the fact that it specialises in the construction of commercial vehicles, Asquith Motors is not the most well-known automaking brand in the United Kingdom. On the other hand, this business, which has been present in the industry since the early 1980s, not only has excellent taste but also makes use of a horse as the primary component of its visual identity. Because the horse on this brand’s emblem is rendered with broad, flat black lines and very little features, it seems more abstract and spare than any other horse shown in any other design. The animal has made a left turn and emerged from the roundel that is flat white and has a broad green ribbon cutting across it diagonally. The ribbon has curved edges.
