Converse is a legendary brand of casual footwear that was first introduced to the market in the United States in the year 1908. There are millions of individuals, including celebrities, who like the brand’s shoes and sunglasses, and the brand is sold all over the globe. The company now has more than one hundred locations throughout the United States and thousands of retail outlets in other countries.
- Where ever you go
- Let’s converse in colours.
- It’s Converse for Comfort.
- Your foot gives you a hand
- Shoes are boring wear Sneakers.
- Converse. For ever Chuck. For every you.
- Shoes turn it down. Sneakers make it loud.
The significance and the past
Converse is undoubtedly one of the most well-known shoe companies in the world, and the company’s distinctive logo and branding, which was introduced for the first time in 1963, are immediately identifiable. The logo, which was first designed in the 1960s, has been included into each new edition in order to honour the history of the organisation as well as its traditions.
The first several decades of the firm’s existence were marked by the usage of an inscription that was written in a variety of formats, since there was no established corporate logo at the time. The firm began manufacturing All-Star shoes in 1932, and they quickly became quite popular. As a result, the company started using the star symbol as part of its visual identity, and it wasn’t until 1962 that the first official logo was designed.
1963 — 1977
The word “Converse” was written in all lowercase letters and positioned to the right of the basic black star symbol in the design that was used beginning in 1963. A powerful and cutting-edge business was conveyed by this logo’s understated and uncluttered appearance, yet exuded style all the same. The five-pointed star was also a sign of excellence and high quality, while the wordmark in delicate letters produced a feeling of warmth and fun, which reflected the personality of the company as well as the items that it sold.
1977 — 2003
The company’s visual identity was given a fresh and potent new look in 1977 when it underwent a revamp. The White Star was now positioned within a square box that was black and had rounded corners. The symbol was put above the strong wordmark that was written in all capital letters, except for the letter “N,” which was written in lowercase.
The nameplate uses a sans-serif design that is quite similar to the Display Pump font. Both fonts have strong, contemporary lines and prominent edges.
In the same year, the corporation develops a second logo, which differs from the first in that the black star does not have a border around it when it is put on the white backdrop. The wordmark that is to its left is written in the same manner as the main logo, with the exception that there is a white star in the middle of the letter “O.”
The emblem remains with the firm for more than 2 years and is seen on some of the brand’s shoes that are considered to be vintage models even now.
2003 — 2007
A new version of the logo was introduced in 2003. The star sign was now encased in a dense black circle, and the inside of the circle was mostly empty white space. It had the appearance of being clean and airy and simultaneously forceful and robust.
The inscription was performed in the same manner as the one from the previous logo, with the exception of the letter “N,” and continues to make use of all capital letters. The lettering was created using a contemporary sans-serif style that is bold and powerful and is quite similar to the Zoria Bold font.
The extra logo consisted of a larger black star that lacked any kind of frame around it, as well as a wordmark that was done in a stronger font and placed below the star.
2007 — 2011
The version of the firm’s logo that Jim Labadini created in the early 1970s is the one that is used when the company first began using it in 2007. It was a dark star that was positioned close to the chevron and pointed in the correct direction. It was a sign of forward movement and boundless vitality, and it remained associated with the brand for a period of four years.
The wordmark, which was done in the same fashion as the earlier iterations of the logo, was moved below the symbol and given the same treatment.
2011 — 2017
In 2011, the corporation updated its visual design to include the supplementary logo that was introduced in 1977. As of right now, the primary logo of the company is comprised of a black wordmark with a white star positioned within the letter “O.” The bold typography used as the trademark and the distinctive star symbol together form a combination that is immediately identifiable in any region of the world. This logo continued to represent the firm for another six years, and it is still used on various products, including printables and models.
2017 — Today
The redesign that was done in 2017 is a combination of the wordmark that was used in the 2010s and the symbol that was used in the 1970s. Converse’s visual identity has been updated to include the star with a chevron once again, but the brand’s distinctive typography has been replaced with a whole new look.
The inscription is now written using a sans-serif typeface that is quite similar to the Typold Extended Black font. It is written entirely in capital letters. There is sufficient white space between each letter, which contributes to the overall impression of airiness and brightness in the composition.
The ageless and potency of the Converse brand is rooted in the logo’s signature minimalism and simplicity. It appears fashionable and vibrant on any backdrop, whether it is printed advertisements, fabric badges, or plain black and white tags.
The design of the Converse logo is purposefully kept simple, since this approach has been shown to be successful in all respects. Black is a hue that conveys superiority, elegance, and honesty to the viewer. The colour white is associated with innocence and allure.
The name of the firm is written using a typeface called sans-serif.