How to Design a Logo

The cost of employing a design firm to create a logo might range from $1,000 to $10,000 or more. The logo may even be something you want to develop on your own at this stage. Then why don’t we make it happen?

Designing a logo might seem like an impossible undertaking to some designers and firms. The reality is that learning how to create a logo on your own isn’t that tough since there are a wide variety of tools and simple approaches for creating a logo.

This post will demonstrate how simple it is to design a logo no matter what your budget is. We’ll take you through some of those beginner-friendly ideas.

Business owners and entrepreneurs with no design background will appreciate the expanded scope of the instruction. You’ll be able to create a high-quality logo on your own by the conclusion of this tutorial. That’s what we promise. Let’s get this party started!

20+ Key Logo Design Trends of 2022-2023 | Design Trends of 2022-23 | Trends in Design for 2022-23


It’s impossible to generalize how logos are seen and interpreted by various people. Logos such as those for AT&T, United Airlines, and many more well-known companies were designed by famed logo designer Saul Bass.
When a logo is created, it serves as a visual representation of a business or brand. When people see your name everywhere, you’ve got a global brand. It will also play a major role in fostering brand loyalty.

Because of this, the designer is saddled with even greater obligation. A company’s logo will appear on all of its marketing materials since it’s a permanent component of its identity.

Be sure to learn all the fundamentals and rules of logo creation before ever opening Photoshop on your computer, of course.

What’s the Purpose of a Logo?

Having a well-designed logo is critical to a company’s overall image. This is instantly apparent if you look at any globally successful brand. Test your brand recognition skills by attempting to correctly identify the following logos, which have no descriptive text whatsoever.

Isn’t it amazing how quickly you can identify a brand and its associated goods just by looking at an illustration? That’s the power of a logo, right there.

Because of this, every company and brand must have a logo. To make your brand stand out, to differentiate your business from the competition, and to be recognized in every nation and every culture.

What Characterizes a Great Logo?

Your logo is a visual representation of your company’s identity and goals. It must be meticulously thought out and prepared before it can be executed. Having said that, this does not imply that your logo must be perfectly square. Having a few imperfections in your logo might help it stand out from the crowd.

Geometrically incorrect logos such as the new Google logo are part of what makes the brand so distinct.

To be successful, a company’s logo must be distinctive and unlike any other in the world. Ideally, it should make use of the brand’s primary colors. There has to be a connection to the business. In addition to that, it must be clearly recognizable.

What Is The Price Of A Logo Design?
Logo design services come in a wide range of pricing points, just like anything else. If the quality of the logo isn’t important to you, you may find a designer on Fiverr for $5 to create one for you.

If you have $100,000 to spare, you may employ a famous designer like Paul Rand, who was hired by Steve Jobs to develop the NeXT logo.

Even if you have the money, you shouldn’t spend so much money on a logo. A logo may be designed in a variety of ways. Online tools, pre-made templates, freelancers, and many more options are available to you.

  • Logo Design Software: Costs $29+
  • For $16 or more, you may buy a ready-made template.
  • Using the Services of a Designer: $150 and Up
  • Hiring a Design Firm: $1,000 and More
  • There are a number of free and low-cost options for developing a logo online. For under $20, you may get a ready-made logo template. It’s also possible to work with a freelancer.

Freelancers might cost anything from $150 to $2,500, depending on the degree of expertise of the individual. Hiring a design firm will set you back at least $2,500.

Specifications and Formats for Logos

The specifications of logo design are the subject of discussion. There are many who feel logos must be mathematically perfect, while others say they must be more artistically distinctive.

Following Google’s lead is a reasonable middle ground. Using suitable proportions in the design will help you develop a distinctive logo while maintaining geometric precision. This simplifies the process of re-creating the logo.

That’s where logo formats come into play as well.

Best for printing on letterheads and brochures, in JPG format.
Best for online use, such as social media and websites, PNG is the best format.
Best for responsive interfaces, web applications, and webpages in SVG format.
Uncompressed high-quality TIFF files are ideal for printing designs.
The best format for printing designs is PDF.
In Adobe Illustrator (AI) format, a vector file of the design may be edited.
EPS format: A vector file that may be edited in a variety of software programs.
To be effective in today’s world, a logo must be able to be used in print as well as digital formats. Creating a vector logo with Adobe Illustrator is not enough. The logo may be used in a variety of ways, and this must be taken into account.

If you’re making an app for Android or iOS, you’ll need to utilize the same logo. It’s not simple to get a vector logo into an app. This is why it is essential to create your logo in a variety of forms, such as SVG (Scalable Vector Graphics).

The question is whether or not “free logo design” is a thing.

Every time we have to pay for anything, we hunt for a free alternative. However, if you’re looking for a free logo, you may do so.

It’s easy to make basic logos with free online logo generators. Free logo templates are also available for quick and easy customization and the creation of logos for a variety of various sorts of companies.

Keep in mind that these free tools and templates are already being utilized by hundreds of other companies throughout the country. There is a good chance that your logo design may have some resemblance to the logo of another unscrupulous company.

Stay away from slashing corners. The premium edition of a logo builder or a template is definitely worth the money you invest upfront. Consider your logo an investment in the future of your company. Your company will be dependent on it for a long time.

Considerations Before Creating a Brand Identity

A few things to bear in mind before we get into the specifics of logo design.

Scalability is critical.

A logo design, in contrast to many other sorts of designs, maybe utilized almost anyplace. On a billboard or on a wristwatch app, it might appear in a big or small format.

Think about this before you begin designing your logo. Your logo must be able to be scaled to different sizes. Create your design in vector format as a starting point.

Minimalism will always be in vogue.

Take a look at how difficult it would be to print such an intricate design at a smaller scale. Such as on a pen or a little product label printed with your brand. It’s going to make the tiniest things impossible to see.

Minimalist logos are especially important in today’s era of mobile displays, which have a tendency to be smaller than desktop monitors.

Even Starbucks had a convoluted logo at the outset. With that said, the firm recently redesigned its logo to be sans-serif, sans-text, and in only two colors.

Make your logo more functional and successful by keeping it basic, clean, and uncomplicated.

Limit the Impacts

You should also avoid employing effects in your logos to make it transferable across other media, which goes hand in hand with the preceding point.

As an example, your logo will most likely be reproduced in black and white on documents and newspapers. Shadows and gradients, for example, will never be transferable.

Additionally, selecting colors is critical. Is your logo distinctive and identifiable in black and white without the use of color and other visual effects?

Embrace originality while adhering to established guidelines.

When it comes to logo design, designers are encouraged to use their imaginations and break the rules of convention. You should, however, be aware of your limitations if you want to keep your inventiveness in control.

In order to develop an effective and professional logo, you must adhere to a set of criteria and guidelines. Like designing a long-term logo for a company. And developing a logo that connects with the intended audience.

Organizing and Doing Your Homework

Designing a logo begins with research and preparation for how the logo will be used and how it relates to your company’s brand identity.

Do You Know Who You Are As A Company?

The usage of the same colours, design style, and typeface throughout all of a company’s brand-related materials, such as websites, print materials and commercials is a common trend.

As a result, consistent design across all media types is critical to building and preserving a brand identity.

Email marketing service MailChimp just underwent a comprehensive brand identity and design update. The result is a gorgeous new appearance for the company that also ensures its relevance as design trends shift. As part of this rebranding effort, the corporation also redesigned its logo.

When creating a logo, keep in mind your company’s design aesthetic to ensure that the final product is consistent with your brand’s overall image. The same colours and fonts used in your brand design should be utilised for the logo.

It’s a good idea to look at some of the greatest examples of brand style guidelines if you don’t already have one or aren’t sure what one is.

A guide to MailChimp’s visual identity
a guide for medium-sized brands
What you need to know about Spotify branding
The style guide for the NASA brand
The Cisco brand style manual
What Are the Potential Applications for Your Logo?
Earlier in the section on logo formats, we said that the sort of logo formats you need to design would depend on how you want to use the logo.

When designing a logo for print, for example, CMYK colours should be utilised instead of RGB. It’s also possible to design a web app’s logo in SVG format for improved scalability.

You’ll be able to figure out what logo formats and colours to use as well as how scalable the logo should be if you sit down with a pen and paper and write down all the many ways you plan to utilise the logo.

Logo Design Inspiration & Ideas: 5 Ways

A logo is a one-of-a-kind piece of artwork that must be fully original. There is nothing wrong with taking a few smart ideas from successful businesses and enterprises.

Of course, we’re not advocating that you plagiarise other companies’ logos. We’re only demonstrating a few of the many ways you might draw inspiration from the work of other designers when creating your own logo.

For your logo design, here are a few ideas to get you started.

Go to Dribbble and Behance.

Users may present their greatest work on Behance and Dribbble, two of the most popular portfolio-building services. Logos and other graphics developed by other experts may be found all over the web as a consequence.

Look at examples of logo designs to get a sense of how different designers have used various color schemes, typefaces, symbols, and forms into their work.

Secondly, make moodboards.

Using a mood board is a fast and easy way to get ideas flowing. A mood board is a collection of photos and ideas that you may use to inspire your logo design if you have a certain topic in mind.

Create mood boards of luxury goods commercials and promos from publications such as magazines and newspapers to get inspiration for your logo design. After that, go through the mood boards to get ideas for your own designs.

Check out the Local Markets

I bet you didn’t aware that designers sell their logos online. On marketplaces like Envato Elements and GraphicRiver, these customized logo templates may be found.

You may obtain a wide range of logo design ideas by browsing the templates available on these marketplaces.

Doodling is the fourth step.

Remember how writers often have a notebook with them to jot down their thoughts? What about fantastic logo design ideas? Of course, you may do the same.

When you’re out and about, have a notepad in your pocket. Doodling is a great way to keep track of your thoughts and ideas. Make as many drawings as you can. There are a lot of different logos you can come up with using this strategy.

Ask A Designer

You may also seek the assistance of a professional logo designer. Designing a logo might be challenging, but these resources can help.

Contact the designer on Twitter, LinkedIn, or Behance to see if they can help you out. Do not hesitate to seek assistance if you need it.

Conceptualize a Logo Design and Specify It

A logo concept is a visual representation of what your logo design may look like after you have an idea of how to approach it, how it relates to your overall brand identity, and the best layout in mind.

As part of the design process, you must be aware of current trends in logo design, as well as how various companies employ different logos. You may use this information to assist you decide on a logo design for your own company.

Types of Logos to Consider

Various companies and enterprises employ a broad range of logos. And it’s subject to changes from industry to industry. The following are the five most common kinds of logos:






Your logo may be based on one of these categories, depending on the nature of your firm. Let’s take a deeper look at some of these logo categories to get a better idea of how they work in various sectors.


It is usual for huge firms and corporations to utilise symbol logos (also known as pictorial logos). A symbol logo incorporates a customised icon or picture. Like an Apple logo that’s been half-chewed. Brands often utilise this style of logo to convey their outspoken opinions in a more straightforward manner.

It’s hard to think of any better symbol logos than Nike, Apple or even Audi. Large worldwide businesses should use this style of logo since the symbols may be recognised without language difficulties.

Here’s an example logo template that you can use to create your own symbol logo for your business or organisation.


A wordmark (or logotype) logo is a type of logo that merely employs a clean and straightforward word or name as a logo. If you’re launching a new company and want your logo to be instantly identifiable, go with this style.

In most circumstances, you’ll need to develop a wordmark logo with a distinctive typeface of your own. When it comes to organisations using wordmark logos, the majority of them have come up with their own custom fonts for the logos.

This is an example of a wordmark logo.


A lettermark logo is quite similar to a wordmark logo in appearance. It is true that a lettermark logo is far more condensed in size. Lettermark logos are formed by taking the initials of a company’s name and combining them to create a distinctive symbol.

NASA, Chanel, the New York Yankees and IBM are just a few of the companies that employ lettermark logos. Choosing a typeface for a lettermark logo is vital, but it doesn’t need to be distinctive to your business like a wordmark logo. If you’re willing to go outside the box, you may create a lettermark logo using a popular font.

When a firm has a difficult-to-pronounce name, lettermark logos might be employed to make it simpler to recall.

Take a look at this lettermark logo design as an example.


Combining two different types of logos is another way to come up with a new logo. Combination mark logos are what they’re called.

For example, the logos of Adidas, Pepsi, and Burger King all mix a symbol with a wordmark. Alternatively, you may use a lettermark with a sign or logo, such as Warner Brothers, HBO, and LG.

As a strategy to push the brand to the next level and facilitate its usage in numerous promotional materials, established businesses often utilise this style of logo.

As an example, the wordmark logo of PayPal proved challenging to utilise on numerous platforms, such as mobile applications. A lettermark and a wordmark were combined to create a more straightforward logo for the business.

Here’s an example of a combination mark logo for your business.


Just as the name implies, an emblem is the kind of logo that contains a more complex design that incorporates the brand within a shield or badge-like shape. There are several emblem logos, including that of Harley Davidson, Starbucks, the National Football League and BMW.

Logos like this one are employed by corporations to convey that they care about quality and detail. In addition to that, these logos are very tough to copy, so your business will be the only one to use it.

Because of this, it may be difficult to integrate emblem logos in smaller brand assets, such as business cards.

Although scaling won’t effect the clarity or readability if you choose an emblem design like this example template.

Other Forms of Logos

You may also employ a variety of additional logo styles to come up with a distinctive or imaginative logo.

Mascot logos are a great option for many businesses. A monkey is employed as the mascot for MailChimp, as is the colonel of KFC. Mascot logos are ideal for organisations that want to appeal to a broad audience, particularly youngsters.

Choosing a logo design style is the next stage in the process of creating a logo.

Style and Trend Selection

When it comes to the realm of design, trends are ever-changing. Almost every year, a new design trend emerges. Some logo design trends, on the other hand, have stood the test of time.

Logo Design using a Minimalist Approach

Logos with a minimal aesthetic have been popular for many years, making it one of the few trends that will keep your business looking current and professional as it ages.

All that matters with a basic logo design is that you use less of everything. Fewer colors, basic symbols, and clear typography are common in minimalist logos.

The logos of Uber, Nike, and Wikipedia, for example, are all striking examples of clean, simple design.

According to what you may have seen, premium businesses and high-end organizations are the most likely to utilize minimalist logos. Because, like James Bond, it’s a classic design trend that will never go out of style.

A Bright and Vibrant Logo is Created

When it comes to good design, you may assume that utilising a lot of colours is a terrible idea. Colorful logos have been used by a number of companies and enterprises, and these colours have made their logos more recognisable as a result.

The logos of NBC, Google, eBay, and many more companies have bright colours. However, multi-corporations and enterprises that span a wide range of industries are the primary users of this design style.

With hundreds of product categories and dealers to choose from, the online auction site eBay is an excellent example. For a long time before Alphabet came around, Google served as the umbrella organisation for all of its many divisions including Search, Gmail, Google+, and the Android platform.

It’s also a terrific way to indicate that you’re a company that doesn’t discriminate based on gender, ethnicity, language, or culture.

Design of an Abstract Logo

The benefits of an abstract logo are undeniable. Abstract forms and motifs are often used to create distinctive logo designs in this type of logos.

New and established businesses such as Pepsi, Adidas, Airbnb, and many more adopt the abstract logo design.

Abstract logo design allows you to experiment with a wide range of styles and designs to create a logo that reflects your brand’s personality.

Designing a Logo in the Retro/Vintage Style

The retro or vintage style is a good choice for creating a logo based on a monogram or emblem sort of design.

Vintage logos may be used by even the most current firms and startups to make their brands seem more real and creative. It seems to have a significant impact on the development of both authority and trust.

Anyone who takes one look at a vintage logo will assume your company has been existing for many decades at the very least. This may be one of the secrets behind the success of Dollar Shave Club and other high-profile businesses.

Designing a Logo That’s Fun and Creative

Make your logo unforgettable by making it entertaining and quirky for creative brands and startup companies. Like the logos for MailChimp, Red Bull, and Duolingo.

Including a mascot in your logo makes it more approachable, but it isn’t required. Doritos’ logo is in the form of an emblem, but the company has managed to make it appear amusing.

In a crowded business, this trend might help your company stand out and be more memorable if you’re ready to go outside the box.

How to Pick a Font for Your Logo

For a logo, font selection is an essential aspect of the design process. This is where a lot of designers go astray. It’s easy to get sidetracked with all the font options.

Fonts that are often used in logo design include:

Fonts Used for Signatures
Fonts based on handwriting
Fonts with Initials in the Title
Fonts in the Blackletter Style
Fonts with a flair for design
Fonts Used for Signatures

Fonts that mimic the appearance of a handwritten signature are referred to as “signature fonts.” Wordmark logos are given a genuine feel by using this kind of typeface. These typefaces, which include Cadbury and Kelloggs, allow you to create a signature that is completely unique to you.

Fonts with a Handwritten or Scripted Look

Script fonts and handwritten fonts are quite similar to signature fonts, except that these fonts are easier to read and have a more informal appearance. Handwritten typefaces have been used in some of the world’s most recognisable company logos, including Disney and Virgin. It’s the perfect typeface for a wide range of readers.

Fonts with Initials in the Title

This is the sort of typeface used to create the monogram logo. To put it another way, monogram fonts have a distinct style of characters that make it easier to design monogram logos.

Fonts of the Past

Vintage typefaces have a distinct look and feel to them, making them ideal for use in vintage and retro logo designs. Designed in the style of early 1900s advertising signage and posters, these typefaces have a vintage feel to them.

Fonts with a flair for design

When it comes to logo design, decorative fonts come in many shapes and sizes and may be utilised for a wide range of purposes. Decorative typefaces may be found in a variety of formats, from the Baskin Robbins font to Subway’s and more. For more informal and generic branding, this kind of typeface is most suited to use.

Keep in mind the following considerations while selecting a typeface for your company’s logo design:

Never use a typeface that seems esoteric. Your brand will never appear nice if you use a typeface that no one else has ever seen before.
In your logo design, use no more than two typefaces at a time. Avoid using many fonts in your logo. Consider employing a second typeface if your logo has a supplementary phrase or a similar feature. No more than two typefaces, please!
Choosing the Color of Your Logo
Logo design colour selection takes much study and consideration. Despite the fact that it may seem apparent, never choose colours at random.

Colors have a greater impact on the human mind than other stimuli. When it comes to human emotions and behaviour, various colours have the capacity to elicit varied responses. In addition, you must coordinate the colour scheme with the overall look and feel of your company. When it comes to colours, there are several groups and trends to consider.

Palettes, Color Groups, and More

It is suggested that there are three primary groupings based on colour theory and the colour wheel:

Primitive: The main colour family consists of red, yellow, and blue.
In the secondary category are the colours green, orange, and purple
Tertiary colours are those that result from combining primary and secondary colours.
Many other colour schemes and palettes have emerged, including flat design, material design, and many more.

Make sure that the colours you chose for the logo are consistent with a colour group so that it is both professional and correct. A flat colour like black or white may also be appropriate for use as a watermark on videos.

Making A Color Scheme with the Right Tools

It’s also possible to employ some fantastic colour palette-creation tools. These are just a handful of the free internet resources available to you.
Adobe’s Color Wheel, created by Colormind.
Observe the Logo’s Color Scheme
You should also consider your logo’s backdrop while making your colour selections. Think about how your logo will be utilised, what paper it will be printed on and how the backdrop of your website will appear.

Creating a professional logo requires an understanding of colour theory. It will make your final design seem more real and accurate.

It’s a good idea to create many distinct iterations of a logo, each with a different colour scheme. So, in the event that your website or app ever has to be redone, you’ll have a backup plan.

Using a Logo Grid

To create logos that are technically and mathematically correct, designers employ the logo grid method. Using the grid method, you can ensure that all lines, curves, and forms in the design are made to the highest standards possible.

There are designs that employ circular grids in addition to square grids. Using a logo grid is a great way to ensure that your design is precise and easy to reproduce.

A thorough understanding of the system is required, since it is somewhat complex. You may learn more about logo grids by reading our comprehensive guide.

Analyze Your Design Concept

As you may imagine, coming up with a logo idea is only the beginning of the logo design process. Whether or not it is in keeping with your brand, company, or basic ideals is the next step.

A focus group is the ideal tool for evaluating your concept design. You don’t need to look for volunteers for this task; all you need to do is utilise social media.

Show off your logo design ideas to your followers and consumers! Get the word out about it. Make a point of getting their thoughts on it.

Facebook, LinkedIn, and Behance are just few of the places where you may find design-related organisations and communities.

Do-It-Yourself or Hire a Professional?

Now that you have a firm grasp of the fundamentals of logo design, it’s time to choose on a design approach.

For the most part, you have two options when it comes to designing your logo:

The logo may be designed by you.
The logo may be designed for you by a freelancer.
Your best bet is to create a logo on your own if you’re creating an entirely new website, blog or magazine. They don’t come cheap. You’ll save a lot of money that you can use toward expanding your firm if you create your own logo.

In the case of a multinational brand or organisation, you may want to hire an expert to design your logo. You can trust them to ensure that your logo is designed to perfection.

We’ll go through both of these strategies in further depth. Before making any assumptions, have a look at both sections to determine which solution makes the most sense for your particular project.

Creating a Custom Logo

As overwhelming as it may seem, developing a logo is really not that tough. You don’t even need to be an expert in Photoshop to create a logo these days. It is possible to create a custom logo in just a few minutes using a variety of internet tools and template kits.

In addition, reading this article has already taught you a lot about logo design. If you’re going to create the logo, why not do it yourself? Let’s get started, shall we?

Apps & Resources for Logo Creators
The easiest approach to learn how to create a logo is to use an online tool. If you don’t have any previous design experience, you may easily create a logo using these tools in only minutes.

Here are several resources for generating logos, both online and on your computer.

Wix Logo Creator

It asks you a few questions about your business before recommending various logo ideas that are likely to be a good match for your company. Text, images, and colours may all be changed to provide a different look. Plus, each logo you design comes with complete commercial use rights.

The tool has produced several excellent logos, which can be seen in their impressive gallery. It’s possible to create your own logo for free, and if you require high-resolution SVG files or files pre-sized and ready for social media, you can buy and download your logo design at any time.


In a few simple clicks, you can design a professional logo with BrandCrowd, one of the most advanced online logo builders. There are 50,000 pre-made logo templates in the library, which it claims to be the largest in the world.

BrandCrowd, in contrast to most other online logo creator tools, does not employ clip art icons from other online sources. Each template is one-of-a-kind. ” Allows you to design unique logos for your company and for your clientele. You don’t have to pay anything to test out the software.


Creating a logo has never been easier thanks to Placeit, an economical and powerful online tool. You may pick from a large library of pre-designed logos and then use the tool’s online editor to make changes to the colours, text, and shapes to better suit your business. Subscribing to the service for $29 a month will allow you to download the logo.

With Placeit, creating logos for any kind of company, website, or brand is a cinch because to its extensive collection of high-quality and distinctive logos.


Canva is a website where you can design graphics for social media and blogs. However, you may also use the tool to modify a library of logo templates. The logos with translucent backgrounds may only be downloaded by subscribing to Canva’s premium plan, which costs $12.95 per month.


More than 7,000 logo templates are available to use in DesignEvo’s library. Using the programme is a breeze, and it comes with a fair selection of logos. As with Canva, you’ll have to shell out $29.99 to get a high-resolution, transparent version of your logo.


However, Looka’s price is more than DesignEvo’s. It costs $20 to get a single low-resolution logo design, and $65 to receive your logo design in numerous file formats. Looka, on the other hand, provides you with access to a library of high-quality logo designs.


Like Adobe Illustrator, Inkscape is a free and open-source vector graphics editor. Downloading and using the software is absolutely free. Linux, Windows, and Mac versions are available. However, designing a logo using the software may be difficult, and there is a learning curve involved.


As a free alternative to Photoshop, many professional designers utilise GIMP as well. Unlike Photoshop, GIMP is a free open-source image editor. In addition, the software is totally free to download and use. The software may be used on a variety of platforms, including Windows, Mac OS X, and Linux.

Kits and Templates for Logos

Logo templates may be used to design a professional-looking logo if you have Photoshop or Illustrator installed on your computer.

Downloadable logo templates are available for a reasonable fee. Photoshop and Illustrator versions of these designs are also available. To customise the logo, all you have to do is open the file in your favourite software and make a few simple changes to the text and colours.

It’s up to you how you want to distribute the finished product.

You don’t have to worry about these logo templates since they’ve been produced by experts using the latest trends, methods, and standards in logo design.

Here are a few samples to show you how beautiful logo templates can be.

Elegant Logo Design of a Flying Eagle

In order to create a luxury logo for your business or hotel, you may use this template. It is available as a vector file.

Templates for Vintage Logos in One Place

The 12 logo templates included in this package include vintage-inspired styles. Also included are 11 geometric shapes, seven antler sets, and ten knives and blades for creating your own logo designs. –

Templates for Line Badges and Logos

You may use these gorgeous and minimalist line badges to create simple logos for a variety of contemporary firms with this template kit. The colours may also be readily changed.

Templates for Heraldic Crest Logo Design

Another collection of logos for high-end companies. Elegant emblem-style logos are included in these PSD and EPS vector template sets.

A Logo Design Using the Monogram Alphabet

Each letter of the alphabet is represented by a monogram in this collection. You may create a logo for any company name using one of the 26 available logo templates.

Set of Modern Logo Designing Tools

For a little price, you may have access to a collection of nine pre-designed logos. So what makes this set unique is that it also contains 34 various shapes and 30 font combinations so that you may build your own logo in Photoshop or Illustrator.

Logo Design Tool for the Outdoors

With this logo designer package, you’ll get access to over 100 pre-made and customizable logo designs that you may further tweak in Adobe Illustrator.

For creating watercolour logos

This logo-creation package includes 30 watercolor-inspired logo layouts.

Bundle of Minimal Logo Templates
You’ll find a selection of clean, feminine logo designs in this set. These logos are all in the PSD format and come in a variety of different designs.

Bundle of 30 Ready-made Logos

There are 30 contemporary and basic logos in this package, each with a different sort of design. Download the collection and update the templates to reflect your brand. It’s as simple as that!

Envato Elements is the source for all of these templates. For a single fee, you may access more than 700,000 design templates and download as many as you want. This is ideal for those who are just starting out, since it allows them to experiment with a variety of logo concepts before choosing on one.

Creating a Logo from the Ground Up: 10 Step-by-Step Guides
If you’re a fan of logo design and don’t have a lot of money, you can learn how to create your own logo. The good news is that there are several free and instructive guides on how to create a logo that can be found via a simple Google search.

These tutorials and instructions may help you get started:

Step-By-Step Instructions For Creating A Contemporary Logo (YouTube)
Adobe Illustrator Logo Design: A Step-by-Step Guide (YouTube)
Full Identity Design Course – How to Design a Logo (YouTube)
How to Create a Logo Using GIMP (YouTube)
How to Create a Hipster Logo Using Photoshop (YouTube)
Photoshop | Tutorial: Creating a Galaxy Logo in Design (YouTube)
Using Adobe Illustrator to Create Gradient-Based Logos
With the help of Adobe Illustrator, you’ll learn how to create a logo from scratch.
Skillshare: Create a Logo from Scratch! (Premium)

Hiring a Designer

Hiring a freelance designer is another option, and it’s arguably the simplest one.

If you’re trying to employ a freelancer, you may expect to pay anything from $150 to $2,000 for their services.

To achieve the best logo possible without having to worry about all of the details of logo design, it’s best to hire a professional designer.

Where to Find a Logo Designer in These 5 Places

If you can help it, steer clear of services that provide $5 logo designs. In the end, it will be a waste of resources. A large percentage of the freelancers on these sites employ pre-made designs, and they don’t meet your expectations at all.

In terms of finding high-quality, trustworthy freelance designers, there are better options out there.

The Envato Studio

A carefully curated collection of designers may be found on Envato Studio. After a rigorous background check, the platform will admit designers. You may relax knowing that anybody you choose to work with as a graphic designer will do an amazing job.

Envato Studio provides logo designers that charge $60 and above. For about $150, you may hire a top-notch designer from this marketplace.


Another reliable site for logo design services is 99Designs. Logo design services are available from a variety of freelancers on this marketplace.

Depending on the scope of your job, freelancers’ rates will vary. It’s not uncommon for it to be in the $150-$200 range.

Dribbble’s Best Graphic Artists

Designers on Dribbble may be found using the site’s robust search function. A logo designer may be found through this service, and a quotation request can be sent to that designer.


More than 600,000 freelance designers, including logo designers, may be found on DesignCrowd. You may publish a project with a set budget on the site to attract design submissions. Even better, there’s a 30-day money-back guarantee on the service.


Only the best 3% of freelancers are accepted into Toptal’s platform. There are currently designers on the web that offer their skills for the creation of logos. As a result, high-quality designers will charge a premium for using the platform.

How to Write a Design Specification for a Brand New Logo

A logo design specification outlines your preferences for how the logo should look, as we’ve already established in this book.

You should develop a logo specification before hiring a designer so that the designer has an understanding of what you want the logo to look like.

You should include the following information in your logo design brief:

The typeface of the logo (eg: monogram, wordmark, etc)
Assortment of hues (eg: brand colors, trends etc)
Formats to include in the logo (eg: PNG, AI, SVG, etc)
Aspect Ratio (eg: vertical or horizontal, size of the logo)
Font used for logos (eg: signature, script, etc)
Incorporation of the logo grid
Inquire about their opinions and suggestions as well.
Assembling a Logo
It’s critical that you insist on seeing numerous iterations of the logo, or at the very least mockups, from the designer before finalising the design. You’ll have more options to pick from when it comes to creating a better logo this way.

When picking a final logo, always keep in mind your brand design, audience, brand objective, and other crucial considerations. To get feedback, show it to people you know. Because the designer will not be able to make any modifications after the design is finalised.

Avoid These 5 Logo Errors

Follow these guidelines if you want to avoid making expensive errors while working with a designer or selecting a design.

Not Keeping Tabs On Your Portfolio

Every freelance logo designer has a portfolio of logos they’ve designed for prior customers to exhibit their work. Before hiring a designer, go through their previous work to get a sense of their approach to logos, design styles, colour schemes, and font combinations, just to name a few.

Picking a Low-Priced Designer

While it’s true that you may find competent freelance designers willing to work for less, employing the lowest of them will merely increase the cost of hiring the best.

Have you ever puzzled how $5 dollar job websites handle hundreds of orders a day while other designers spend days on a single logo? Isn’t it a little off-putting?

Missing Out On Clarifying The Goals Of The Project

How would it feel to provide a precise logo specification for your designer but leave out mention of logo formats? In the end, you’ll get a logo in raster format alone. You might lose a lot of money if you make errors like this. Create a clear project scope for the freelancer and make sure all your criteria are up to date!

Not Conducting a Duplicate Check

As a disadvantage of employing freelance designers online, you can’t see how they operate or where their inspiration comes from. Freelancers may create your logo from scratch or using an existing template, depending on your preferences.

It’s possible that if you’re not attentive enough, your final logo might wind up causing more harm to your company and brand. Don’t copy the design of an existing logo while creating a new one. Uploading the logo picture to Google Image Search and looking for comparable logo ideas in the search results is a wonderful approach to achieve this.

Hiring Designers Who Are Overly Confident

Designers, like everyone else, have their share of arrogant, egotistical freelancers. If you hire someone like this, you’ll only end up with a logo that the designer thinks of as the finest in the world.

To verify whether this freelancer is capable of meeting the needs of the customer, look at their ratings and comments from previous clients.

Assembling Your Brand

Finally, it is time to put your logo to use. We really hope that you heeded our advise and designed the logo in a variety of sizes and forms. Because you’ll be utilising your logo across a variety of marketing and branding materials, it’s important to get it right.


Your web page
Examples of ad hoc templates (eg- letterheads, envelopes)
Merchandise with a printed design (eg- business cards, flyers, banners)
Videos with watermarks
And there’s more!
To preview how your logo will appear in various printed documents and presentations, utilise mockup templates.

Templates like this make it possible to examine how a logo design would appear on a variety of different types of media, such as a company card, website, or banner ad.

This way, you may test the logo without causing a mess on your website or waste money on printing. You may get several free logo mockups from Envato Elements by downloading the ones shown below.

Mockup Templates for 50 Logos with Overlay

Continually improve yourself.
It’s impossible to come up with a fully-formed logo design. In the same way that a company’s products and services evolve with time, so does its logo.

In less than five years, Uber has altered its logo four times to keep up with the latest trends in the digital world. Even Coca-Cola, one of the world’s most renowned and respected companies, has gone through a number of logo changes throughout time.

In the future, don’t be hesitant to update your logo. Your logo should be updated to reflect the times in which it is used. Retain as much as possible of the original design’s primary characteristics.

2022-23: The Year of the Logo

Understanding and following current trends is an essential component of developing a logo that is both contemporary and recognisable.

The minimalist, vintage, and abstract styles will never go out of style. However, current trends may also serve as sources of inspiration. You’ll be able to create a logo that’s in line with current trends in branding.

Here are some of the most recent trends in logo design that you may include into your own designs.

A Few Simple Geometric Logos

Using geometric forms in an abstract way isn’t anything new when it comes to logo design, but this is a fresh take on the classic style. In the end, the result is a stunningly simple logo.

Logos like those of Slack and Atlassian are prime examples of this style. However, you don’t have to stop at abstract forms if you want to create logos with a more geometric feel. You may even combine several logo types to come up with something entirely new.

Wordmark Logos with a modern twist

Wordmark logos have existed for a long time. The wordmark logo has been given a fresh look with the help of a more contemporary makeover.

Modern wordmarks use a variety of characteristics, including altered characters, floating letters, and overlapping text. However, new and smaller firms who want to stand out from the competition are turning to this innovative approach to wordmarks.

Graduated Icons

It’s a recent trend among companies and agencies to use gradient colours in their logos. There’s more to it than simply a bright appearance, of course.

A symbol of equality, inclusion, and cultural diversity may be seen in the use of several colours in a design. This idea has been adopted by many companies throughout the years.

However, in other circumstances, the gradient colour logo designs are only for the sake of being fashionable.

Symbol Logos in Minimal Form

The emblem logos of Warner Brothers, Starbucks, and Harley Davidson are all well-known. In the present day, this logo design has been simplified to the bare essentials.

The emblem arrangement is achieved with different forms in the minimal emblem logo, which has fewer parts and shapes. Clean and basic designs are also included into the symbols and drawings used in contemporary insignia.

Logos using Isometric Shapes

You’ll see a lot more logos with 3D-like isometric perspectives in the future. Using this new method, brand logos now have a more contemporary and trendy appearance. It’s also a popular choice among IT organisations and start-up businesses.

To design an isometric logo, you’ll need to see things from a different angle. To construct an optical illusion, you’ll need to study the brand’s logo and play with its forms. It’s definitely a challenge for designers, but the end result is going to be spectacular.

Logos that are both simple and complex

Modern logos are often designed to be as minimal as feasible. Firefox and Uber, who previously had plain logos, have been redesigned with even more minimalistic versions. Those that are willing to take a chance on a more complex logo design are the only ones adopting this new style.

If you’re a creative company, you may want to avoid complicated logos that have a lot of little elements. For instance, the tattoo parlour in the above case.

Asymmetrical Logos

There is a resurgence of symmetrical logos, but they are not the same as before. Symmetrical logos were popular for decades with companies like Volkswagen, McDonald’s, and Pepsi. A minimalist approach to symmetrical logos, on the other hand, has become the current style.

To sum it up

This guide’s goal is to provide non-designers additional possibilities for creating a logo for their small company by providing an in-depth look at how logo creation works. We hope these lessons will help you make better judgments in the future when it comes to designing logos.

Q & A on Logo Design

We didn’t get to all of the facets of logo design because there are just too many. To help you better understand the process of creating a logo, below are some commonly asked questions concerning logo creation.

For a logo design, how much should you charge?

If you’re a new logo designer, one of the first things you should do is figure out what you want to charge for your services. Avoid being lumped in with the likes of Fiverr’s $5 logo designers at all costs.

From $300 to $3,000 might be charged by a freelancer based on the amount of effort needed in designing a logo. Examples of supplementary materials requested by customers include style guides and logos in a variety of file formats.

How Do I Get a Client to Buy My Logo Design?

Even if you’ve previously developed a logo and handed the customer a few versions, it’s still a lot of effort to sell it. That’s why a design’s visual appeal is so important when trying to sell a customer on it.

Show the logo design in a realistic setting by using a high-quality mockup. Create a stunning presentation that explains all of the hard work that went into creating the design. Create a style guide for your logo. You can do a lot to win over the customer.

There are a number of ways to protect your logo design.

It is critical to protect your brand’s identity by preventing other firms from copying your logo. This way, no one else can use the same logo design without asking for permission from you.

The United States Copyright Office accepts copyright filings from businesses in the United States. You may submit the copyright by filling out an application online and paying a nominal cost. Learn more by visiting this page.

On a Mac, how do you create a logo?

Photoshop, Illustrator, and Affinity Designer can all be used to create logos regardless of whether you have a Windows PC or a Mac. These are accessible on both iOS and Android devices. Another option is to build a logo in your browser using an online logo creator. You can find out more about logo creators in this page.

Logo Design: How Long Does It Take?

Because each designer’s workflow and design process dictates how long it takes to create a logo, this is a challenging issue to answer. There’s no telling how long it’ll take. It takes a reputable agency two weeks to develop a logo, but a poor firm can produce a logo in 24 hours.

Mockup psd created by Vectorium –

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