Your summer affair and your brand’s design aren’t destined to continue forever. Design fads come and go, which means your company’s identity may need some freshening up. You may outgrow your present brand in several cases. There is a good chance that you will learn more about your brand identity as you go. Fresh developments necessitate the need for a new look for your company’s brand. The design of your brand may also be outdated, in which case it is time for a makeover.
Every powerful and well-known brand we know today has evolved with the times, just like the rest of the world. It’s important to keep the brand’s integrity in mind while making adjustments.
Dunkin’ Donuts is a great illustration of this. There are certain aspects of the brand that have remained constant, as seen in the example below. Also, you can see how the logo has evolved throughout time. It’s a powerful balance that may be achieved in your own rebranding.
The process of rebranding may be enjoyable, but patience and time are frequently required. Before you begin the rebranding process, you should be sure that it’s the right decision for you. Here are 10 questions you should ask yourself before deciding whether your brand needs to be reworked. We’ll begin with the most critical question first.
What was the driving force behind your decision to rebrand?
We may all become a little giddy at the prospect of the next sparkling new thing. In the midst of a rebrand, it’s important to remember why you’re doing it in order to create a design that’s effective and focused.
Ask yourself why rebranding ever occurred to you in the first place. Was it because you’d become bored with the way your logo looked? Perhaps your target customer no longer sees your brand’s image as relevant.
Here are some of the most typical reasons why you may wish to rename your company.
- A more professional-looking brand is now necessary since you have outgrown the DIY look and feel of your website/branding and want to upgrade.
- You’ve been in the business field for a long time and are a well-known brand. Your brand hasn’t been refreshed in nearly three years, and it’s time for a contemporary makeover.
- You’ve had a complete 180-degree turnaround since you originally launched your company. Changing your services or changing the way your company evolves might be the cause of this. This may be the first time in your life you’ve wanted to serve a new sort of customer. Rebranding, for this reason, is critical.
You should never use a rebrand as a crutch to hide from underlying problems in your company. When you know why you want to rebrand, you can go into the process with a clear head and a purposeful approach.
Since when was your present logo created?
3 to 4 years is typically a fair length of time for rebranding. During this period, a lot may happen for your company and your target customers. To determine whether your current brand identity is still relevant to you and your target audience, you should do an in-depth brand assessment every three to four years.
As previously said, brand images don’t have to stay indefinitely as they did before. Moving with the times is essential to keeping up with your audience. If you’ve had your brand since before the internet was even a thought, it’s time for a rebranding effort at full strength.
Are you bored with the look of your company’s logo?
The moment may have come for a change in your brand design if you are no longer thrilled about it. A rebrand may seem like a trivial cause, but if you aren’t enthused about your brand, it will reflect in your marketing efforts.
When a company gets a new website and brand image, I can see how thrilled they are. They have a greater desire to put themselves out there in a more genuine manner now than ever before. Embarrassment on your website or brand will not help you expand your company. If your website causes you to squirm, it is quite OK to rebrand. You want to make a good impression and make sure that your business’s visuals are in sync with its clever inner workings.
Your ideal customer may have changed since your previous branding.
Businesses and their offerings might evolve over time. Even some of the most well-known businesses in the world today have shifted their target audience. While starting a company, you may assume you want to deal with a specific sort of customer, only to find out later that you want to service an entirely other demographic.
A rebranding is a great idea for a variety of reasons. If this is your motivation for launching a new brand, I strongly advise you to do extensive research on your target audience. Learn all there is to know about them. Recognize their preferred and least preferred visual cues.
Your brand’s image is a powerful weapon for attracting the individuals you want to work with. Making the effort to figure out who your ideal customer is from the inside out will give your brand the substance it needs to attract the kind of clients you’re looking for. Assemble an ideal client-attracting machine with your new brand identity.
If so, is it still relevant to your target audience?
It is possible to connect with your customers on an emotional level by telling your brand’s narrative. Toms is a great brand narrative example. When you purchase a pair of shoes from them, they donate a pair of shoes to a youngster in need.
Branding represents Toms’ efforts to help individuals in need across the globe. It’s easy to see how their flag logo perfectly aligns with their inspirational brand narrative of changing the globe.
Consider how your brand tells your narrative. What does the image of your brand convey about the narrative of your brand? Is your brand associated with anything that is out of date? Your brand should match the new narrative you tell if the old one is no longer relevant.
How current are your design aspects such as color schemes, fonts, and typefaces?
There is no denying that some components of design, such as color schemes, typefaces, and patterns, may go out of style. Because of this, I recommend rebranding every three years, as I said before.
Unless it’s critical for your company to keep up with the latest design trends, I suggest steering clear of them. This is due to the fact that if something becomes fashionable quickly, it may also become untrendy quickly.
Rebranding shouldn’t be spurred on by the latest fads. Classical features in your brand are always a safe bet. A handful of trendy components might easily be added in if necessary.
Your brand should be distinct from the competitors.
Developing a strong brand identity is all about making your company stand out from the crowd. No doubt some of your rivals have caught your attention. I hope you have a clear grasp of what sets you apart from the rest of the pack.
Whether or if your existing brand image reflects your individuality is a question you should ask yourself. If not, there is another good justification for rebranding. You should begin with what makes you distinct instead of concentrating on your competitors when rebranding to stand out from the crowd.
My advice is to explain why your style is distinct from the rest of the photographers in your field. What are the best and most effective ways to build your brand such that it reflects and enhances your most advantageous and distinctive characteristics?
Is the look and feel of your brand consistent?
For new marketing materials, the ability to recreate your brand’s aspects is a very useful feature of having a brand. To maintain a consistent brand image, it is necessary to streamline your brand. In order to develop trust with your prospective consumers or clients, you must maintain a consistent brand.
It’s a good time to consider a rebrand if your company’s brand is difficult to recreate while creating fresh marketing materials. In addition to saving you time, streamlining your business’s design can help you build a more powerful brand.
Creating a brand board like this one from mintswift.com will make it easier for you to match your color and font palette when rebranding yourself. If you have other members of your team working on any images for your business, this is very vital. Think of your brand board as a visual style guide for your company’s branding efforts.
Does your existing schedule allow for the rebranding process?
A well-executed rebrand requires a lot of care and work. Working with a designer or on your own, you’ll need to set aside enough time for this. Waiting till you have more time to spend on rebranding is a good idea if you have a major launch coming up or have a lot on your plate.
However, there may never be a period when you aren’t working. Consider scheduling adequate time to devote to your rebranding efforts if that is the case. It will all payout in the end.
Are your website and brand image consistent with the quality of your goods or services?
As a business, your brand serves as the initial impression that you make on your ideal consumers or customers. It’s critical that your images reflect the activities taken on inside your company. Do your logo and aesthetics reflect your high-end brand?
Rebranding is a good idea if your current branding doesn’t reflect the caliber of your company and is the result of a DIY approach. Either recreate it again from scratch with the support of good research and inspiration or employ a designer to assist you.
It’s worth the effort and money to have a well-designed brand. In order to expand your company and attract the proper customers, it is essential that your rebrand reflects the quality and brilliance of your firm.