Facebook is now a household name, thus its reputation precedes it. Since its inception in 2004, when it was still only an online picture directory, Mark Zuckerberg’s website has undergone a radical transformation into a worldwide social networking platform.
Facebook Slogan
- More together
- It’s quick and easy
- Grow by Facebook
- Meta. Metamates. Me
- The world is outside
- It’s free and always will be
- Over half the world’s artists are yet to get online
- Over half the world’s students are yet to get online
- Don’t loose a friend over a forgotten birthday. We got your back
- Find your kind of people – live what you love
- Don’t forget your friends.com
- Fake accounts are not our friends
- You left your FaceBook open at home
- Facebook’s feet in virtual reality
- A first step towards digital equality
The significance and the past
Since it was first introduced, the Facebook logo has undergone just a few, very insignificant tweaks since it first appeared. On a blue rectangle, the name of the firm has always been written in lowercase white characters from the beginning.
Initially, the platform was known as “The Facebook,” and its logo consisted of the phrase “thefacebook” printed in solid brackets in a lighter shade of blue on a backdrop that was a darker shade of blue. In the year 2004, the word “the” was taken out of the typeface, and it was changed to white. Since that time, the Facebook symbol has consistently been shown in the form of a traditional rectangle.
Who was the graphic designer behind the Facebook logo?
Mike Buzzard
The first version of Facebook used a modified version of the Klavika typeface as its primary logo. Eric Olson was the one who designed the typeface from the ground up, but graphic artist and type designer Joe Kral was the one who made the modifications. Mike Buzzard, who was one of the original founders of Cuban Council, was in charge of the project. Buzzard was given shares in exchange for their services but chose to turn down the opportunity.
An noteworthy aspect of the design of the logo, in particular with regard to the colours that were chosen, is as follows: Mark Zuckerberg has a condition called deuteranopia, which is also known as red-green colour blindness. However, he could (and still can) differentiate between different hues of blue, something that the majority of us are unable to do. As a result of the assertion made by The New Yorker that Mark’s eyesight deficiency was the impetus behind his decision to utilise the blue backdrop, there is a great deal of conjecture around the event. Many individuals agree with this assertion. It is important to note that the only modifications made to the new Facebook logo were to the typeface and to the hues of blue used in the rectangle.
That is correct, but only to a certain extent. It is common knowledge that colour may be the deciding factor in marketing decisions since it has such a direct impact on consumers’ choices about their purchases. There has been some investigation on the effect that different colours have on varying degrees of achievement, and the findings have led to certain conclusions about which colours are more effective in specific fields of endeavour. For instance, fashion businesses, cosmetics makers and stores, and construction enterprises all prefer black since it is considered to be the hue that exudes the greatest “elegance” and “professionalism.” The colour green has a calming influence and is associated with fields such as science, education, ecology, and so on. Because blue is seen as being more “high-tech,” as well as clean and open, many information technology organisations, the design teams of which depend on the advice of professionals, utilise this hue to establish their identity. Facebook is not an exception to this rule in any way.
The use of blue and white together generates an even more prominent sense of innocence and youth, and it stimulates one’s desire to engage in more significant activities. As a result, the Facebook symbol, in addition to a great number of other well-known logos that have a colour palette that is comparable to Facebook’s, employs this combination to represent hope as well as the desire to continue with their approach.
2003
The first logo for the project was simply titled “Facemash,” which was also the name of the logo. The name was presented with all capital letters white and a backdrop colour of maroon.
2004
The Facemash was replaced by a new website, and that site adopted a logo that was a little bit unique. On top of a backdrop that was a darker shade of blue, you could make out the letters “thefacebook” written without the gap between them. It’s a mystery why the name got enclosed in two square brackets like that.
2005
Both “the” and the square brackets vanished from the sentence. White was used in lieu of the previous colour of the lettering. Because of these improvements, the Facebook logo is now easier to read.
2015
The format had a minor revision. Even though the new letter “a” was the most noticeable change, many of the other letters also received minor adjustments.
2019 – now
During the change that took place in 2019, both the colour palette and the composition of the Facebook logo were altered. Nowadays, the wordmark is in a bright blue, and it is set against a white backdrop, which makes it appear modern and energetic. As for the icon, it has also been modified; the square form has been replaced by a circular one, and the colour of the symbol has been lightened (there are two versions of the icon available: one that is flat, and another that has a gradient).
Icon symbol
You probably have not noticed that the symbol for Facebook has gone through a series of modifications unless you have given very close attention to the emblem. However, if you do pay close attention to the icon, you will see the changes. With each iteration of the logo’s makeover, the symbol became simpler.
The oldest icon was without a doubt the most intricate of them all. A frame that was light blue in colour was put around the lowercase letter “f” that had a “wave” as the backdrop. Between the years 2009 and 2013, there was a hint of blue seen at the bottom of the letter “f.” At first, it was a bar against the dark blue backdrop, but later on, the line (as well as the letter itself) shifted down such that its edge corresponded with the edge of the box. At first, it was a bar against the dark blue background.
In the version from 2013, the line was removed, and the letter “f” was moved to a position that is closer to the bottom of the box. The designers’ sole “overkill,” which was scarcely noticeable 3D effect, was the only thing they allowed themselves to do.
Symbols that may be seen on the official sites
There have been a number of changes made to the symbols that appear on the official Facebook sites (such as Security and Mobile, for example). 2013 saw one of the most significant redesigns in recent history take place. The colour palettes of older badges were more varied; each one had more than two hues, or at the very least, many different tones of blue. In contrast to them, the revised symbols included just two colours: the well-known “Facebook blue” hue, together with white.
The redesigned icons for the Security and Privacy pages both included modified versions of the symbols that appeared on the older icons (a shield and a lock), whereas the symbols on the other badges experienced a significant amount of change. The new emblem for Universities only has a stylised image of a square academic hat, as opposed to the previous version, which included two students studying at a desk.
What kind of typeface is used for the Facebook logo?
The famous logotypes for Facebook, written in lowercase, are rendered in a proprietary sans-serif typeface that is somewhat similar to typefaces such as Fact Bold and Nuber Next Heavy. The new logo is written in the Klavika Bold typeface, and it is quite similar in appearance to the earlier version. However, some of the curves have been altered, and the “A” has been redone.
Grayscale and monochrome
The blue and white version of the Facebook logo has been converted into a monochromatic variant that has a slightly altered appearance. However, the logo’s structure and shapes remain the same. The symbols of a square and a circle, a simple “F” on a white backdrop colour, and a nameplate are the components that make up the visual identity idea of the most well-known social networking platform in the world. It is possible to make use of the symbol either in conjunction with or independently of the logotype, depending on the circumstances.
In the instance of the square emblem, the letter “F” in lowercase sand-serif white is positioned on the right side of the figure that is solid black and has rounded angles. The end of the letter protrudes from the bottom line of the square, so severing it and creating more space for air. The same is true for the circular symbol, with the exception that the white “F” in this instance is much more diminutive and intricate. However, beginning in 2019, the circular Facebook logo has a white “F” put in the centre of the dot.
The third variation of the black-and-white Facebook emblem has a stylized and assertive lowercase “F” that is rendered in black and positioned against a white backdrop. This form is the most concise and stringent of the three, yet it is still immediately identifiable in every single part of the world.
As for the logotype, it may be implemented in either of two distinct ways: either as straightforward black letters on a white backdrop, or as its mirror image, in which the white text is set on a black rectangle that has been horizontally extended.
Font
The recognisable Facebook logotype has always been written in a clean and straightforward sans-serif font. Over the years, the font’s contours and style have evolved, but it has maintained the same core notion and philosophy, which is one of seriousness, modernity, and consistency.
After the redesign in 2015, some contours of the letters were changed and rounded, giving the inscription a more traditional and timeless look. The most famous and long-lasting Facebook logotype was executed in the lowercase of a bold and minimalist sans-serif Klavika Bold typeface. However, after the redesign in 2015, some contours of the letters were changed and rounded.
The new Facebook typeface was designed exclusively for the company’s logo, yet it has some similarities to commercial typefaces such as Fact Bold and Number Next Heavy, as well as fonts that are stylish, rich, and sleek.
Icons
The Facebook icon manages to capture your attention despite the fact that it is deceptively simple in terms of both the parts it contains and the colours it uses. It is a straightforward composition that consists of the lowercase letter “F” in white that is placed on a circle of solid blue colour. However, the letter is positioned in the middle of the geometric background, and its white vertical bar extends all the way to the bottom, so that it cuts the edge of the blue circle.
Because of this one small change, the emblem now has a sense of motion and life, which lends it an air of fun and mystique. In addition to this, the bold colour scheme, which is composed of blue and white, inspires feelings of dependability, originality, and trustworthiness in the viewer.
To sum everything up, we can say that the Facebook Icon is connected with dependability and steadiness. The new Facebook logo is an excellent example of how simplicity, innovation, and refinement can work in perfect harmony.
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