Automobiles manufactured by Ford are well-known across the globe for their reputation for being simple and dependable. As for the company’s emblem, since it has been unchanged since 1927, it has become one of the most identifiable symbols in the whole globe.
Ford Slogan
- Go Further.
- Bold moves.
- Built Ford Tough!
- Quality is Job One.
- The Best Never Rest.
- Ford has a better idea.
- Built for the road ahead.
- Have you driven a Ford lately?
- There is a Ford in your future.
- Answer the call to any adventure.
- Everything We Do is Driven By You.
- Ford. Designed for living. Engineered to last.
- If you haven’t looked at Ford lately, look again.
- Build for life in Canada.
- Better Ideas Driven By You.
The significance and the past
Who is the owner of Ford?
The Ford family continues to own ownership of the corporation, which gives them 40% of the voting power. The Vanguard Group and Evercore Wealth Management are also significant investors in the company.
The history of the illustrious American automobile manufacturer’s visual identity is rather subdued and does not include any splashes or designs that are intended to be experimental. The Henry Ford Company, which is one of the most well-known automakers in the world and was named after the company’s founder, has maintained a steady level of professionalism in all aspects, including the design of its logo.
Who exactly was this Henry Ford?
Henry Ford was an influential American entrepreneur who was responsible for launching the Ford automotive brand. His name is often associated with the company. H. Ford passed away in 1947 after having been born in 1863.
1903 – 1907
The very first version of the Ford Motor Company’s logo consisted of an intricately contoured symbol enclosed inside a frame that included curves and leaves. The insignia is framed in white and has a white border around it; its background colour is black. The writing on the badge is white. The letters were curved and arranged in a wave, and the phrase “Detroit, Michigan” was written in a sans-serif style that was rather striking. It was the traditional insignia for the time period, and it was both sophisticated and understated.
1907 – 1909
Ford makes the decision to switch its design to a more contemporary and robust one in 1907. The insignia has been updated to showcase an entirely new design and form. The rhombus-shaped emblem now has rounded smooth angles and a prominent black “Ford” inscription in the centre, in addition to extra wording above and below it.
The new logo became noteworthy and easy to recall thanks to the eye-like form of the new badge, while the colour palette of metallic grey and black lent an air of professionalism and a forward-thinking attitude to the whole design.
Who was the creative mind behind the Ford logo?
Childe Harold Wills created the first version of the Ford logo in 1907, however it just consisted of the writing at the time. The oval border and the colour blue did not make their debut on the emblem until 1927. Since then, both elements have undergone a number of subtle iterations of improvement and adjustment.
Despite the fact that it was a highly respectable and modern logo, the firm only used it for a total of two years.
1909 – 1911
In 1909, the car manufacturer begins the process of creating its visual identity during Henry Ford’s signature. It is still the fundamental idea of the whole organisation as it exists now, but with some minor adjustments and using a different colour palette.
The script lettering has an extended tail on the letter “D,” which will be eliminated in later versions of the font.
The version from the 1910s was created in monochrome and solely had the quotations; there was no frame around them.
1911 – 1912
In 1911, the corporation rebrands itself by updating its logo. At this time, the signature of the company’s founder can be found inside a double horizontal oval that has the word “The Famous Motor Cars” put all the way around its circumference.
1912 – 1917
The version from 1912 is the one that is the most intriguing to listen to. It retains the same design as the nameplate, but it is now affixed to a blue emblem that is in the shape of a bird. All of the elements are carried out in white, and there is a tagline that is both delicate and authoritative that reads, “The Universal Car.” This design, which has such an odd form and was used by the corporation for a period of five years, is the only one of its kind.
1917 – 1927
In 1917, Ford makes the decision to return to simplicity by improving the logo that was created in 1911. Now, a white oval with a narrow border surrounds Henry Ford’s signature, which has been put within the oval. Ten years ago, there existed a logo that was simple yet still managed to exude elegance.
1927 – 1957
In 1927, a transition to a blue and white colour scheme was made in the palette. The frame went through a little transformation and is now double-sided, with broad white lines and thin blue lines. This logo served as a prototype for the one that is now in use, which we are all familiar with.
1957 – 1961
In 1957, Ford gave their emblem another another makeover. The oval has been stretched out, and the letters have been made bolder by having their lines drawn out longer. The blue hue of the backdrop has been given a fresh and deep tint, and the frame is now made up of two thin lines of white and two thin lines of blue. It was the design that didn’t survive for very long, however its legacy can be seen in subsequent iterations of the product.
1961 – Today
The logo, which was created in 1961 and utilised by the automobile manufacturer as the primary one for a period of fifteen years, is still in use today as the secondary insignia. The nameplate with the white script is situated in the midst of the blue oval that has a broad white border around it. It is simple but sophisticated, and it is easy to identify.
1976 – 2003
In 1976, Ford made the decision to transition from a flat white hue to a silver colour and give some sheen to the surface of the badge. This change occurred simultaneously with the introduction of the three-dimensional version. The blue shown here is deeper, and it comes in a variety of tints.
2003 – Today
The version that was released in 2003 has a similar appearance to the one that was released in 1961, but it has greater loudness and more light. The writing was given a light shadow, and the backdrop was given a blue gradient; as a result, it now seems to be animated and active. The outline of the writing is intricate and elegant, giving it an appearance that transcends time.
Symbol
Can you tell me the typeface that is used for the Ford logo?
The distinctive typeface that is used in the well-known Ford logo was developed specifically for the company, but it has a visual resemblance to the font known as FordScript. It also shares characteristics with the fonts known as Neville Regular and Fabiola Script, specifically the bold smooth lines and connections between the letters.
It is remarkable that the sign for Ford effectively became the name of the company itself, “stacked” in a favourable manner inside an oval shape that is horizontal. And if there was a major effect of fashion in the first and second logos, which were a vignette and pseudo-hippies, then when a classical and (as it eventually turns out, unmodified) oval with a typeface within was used for the third logo, the fashion industry did not have as much of an impact.
Emblem
The form of the Ford logo has seen several minor alterations throughout the course of the company’s existence. This is especially true during the years 1912-1927, when four distinct logos were in use at the same time: first, the openwork logo; second, the caligraphic logo; third, the “Egyptian” logo; and fourth, the new oval logo. Even this form saw some attempts at refinement in the middle of the 1950s. In a very short amount of time, the form of the emblem shifted from oval to diamond.
Font
Because the primary component of the logo is the typeface that is used to write the business name, the font itself takes on a significant amount of significance. The art nouveau style may be identified by its meticulous attention to detail regarding typography and its riotous use of images. On the other hand, capital letters might be made longer, and designers are making extensive use of this possibility. But even if the typeface was rigorous enough in 1903, the severe, restricted art nouveau aesthetics were already being replaced by calligraphy by 1909. The exquisite writing that was done for the brand (some of it will be kept, and it may undergo some minor changes in the future) has given it both distinctiveness and a rigorous devotion to the regulations.
What kind of typeface is used for the Ford logo?
The classic script Ford lettering is rendered in a bespoke typeface that is extremely similar to the commercial font known as FordScript. This typeface is also similar to the beautiful and sleek Fabiola Script and Neville Regular typefaces. However, it is generally accepted that Henry Ford’s signature served as the inspiration for the Ford logotype.
Color
Where is the Ford factory located?
Automobiles manufactured by Ford are now being manufactured in a number of nations across the world, including China, Thailand, Russia, and Germany. Ford continues to spread its operations to every continent, despite the fact that the majority of its manufacturing facilities are still situated in the United States.
In 1912, colour was added to the emblem. Orange and blue were the two colours that were used to portray the design initially, and it was determined that blue was the more effective colour. On a blue backdrop, silvery letters not only appear fantastic but also serve as a sign of the nobility, temperance, and immaculate reputation that the brand has.
