Trying to come up with a logo design idea? The following are the most anticipated logo design trends for 2022. Creating a logo is a crucial part of every company’s identity. Having a strong logo is essential to make a good first impression on prospective clients or consumers, since it is frequently the first thing they see.
Throughout the year 2021, there was no lack of fresh logo designs to be discovered. There will always be parts of logo design that stand the test of time, even if trends come and go.
We’re ready to face the future with a new view and a new perspective as we approach 2022. So, whether you’re starting a new company or remodelling an old one, now is the best moment to update your logo.
So, you’re looking for some serious ideas for your logo? Logo design ideas for 2022 include anything from hand-drawn features to gradients and glitches to vintage styles.
- Nature Logo Design
- Throwback Logos
- Clearer Fonts
- Stripped Back Branding
- Multicolored Gradients
- A Sense of Movement
- Ditching Containers
- Glitch Logos
1. Nature Logo Design
It’s never been more crucial for company logos to express an eco-friendly message as buyers seek for organisations with sustainable credentials (where there is one). If you want to show that your company cares about the environment, you may include natural aspects into your logo design.
Motifs and Illustrations
Logos with a natural vibe often include drawings and elements that evoke a sense of adventure in the great outdoors. There are a number of festivals that encourage its visitors to go back to nature by camping in the woods and lakes of the UK, such as Wilderness Festival, which has a floral-themed logo.
Use this Roselindo Floral Wreath Save The Date logo and change the text to fit your project’s needs to add delicate petals and lovely blossoms to your logo.
Palettes of Natural Colors
Using natural colour palettes for logos is a hot design trend right now. However, if you want people to quickly recognise your brand, you need to choose a colour combination that is distinct. With only a dash above the letter “e,” the Aesop logo stands out against the white backdrop, making it easy for customers to recognise the premium skincare brand. With a colour scheme inspired by the natural world, Aesop’s mushroom-beige and sunset-pink to forest-green and sky-blue packaging and collateral stands out.
Logos Created by Hand
Another technique to bring your logos back to fundamentals is to use hand-drawn features. A leaf and a heart-shaped blossom, for example, are used to signify Mad Hippie’s natural beauty goods and environmental stewardship.
Hand-drawn Feminine Logo Template by Holismjd offers adjustable colours and text, as well as an organic, DIY vibe, to help you grow your business.
Give your logo lots of breathing area with this simple, single-line graphic that rapidly generates a distinct and unique company identity.
2. Throwback Logos
Brands have been going back to their origins in recent years with reimagined versions of their iconic logos.
For example, Cadbury, a British candy firm, has lately updated the packaging of its classic products. Cadbury’s new logo combines the famous glass of milk and swirling Cadbury trademark, which symbolises the company’s dedication to its age-old recipe and evokes childhood memories.
According to Envato UX Designer Sean Feehan: “I’ve seen more businesses leaning towards their past to recognise the importance of history and tradition.” This blend of old and new is lovely because it acknowledges both the past and the present. “
Retro coffee grinder logo from logo trends is a great choice if you’re looking for an old-school look for your brand. Check out these Retro Design Trends to discover more about incorporating 60s, 70s, and 80s inspirations into your designs.
3. Clearer Fonts
When it comes to standing out from the crowd and helping customers recognise your company, a simple and uncomplicated logo is the way to go.
It’s no surprise that marketers are shunning the swirling cursive and unnecessary embellishments in favour of clean, easy-to-read font that is better legible across a wide variety of devices and screen sizes this year.
Sweetgreen, a fast-food company, has removed its inverted writing in favour of clarity. The two-tone colour scheme, which truly emphasises the brand’s emblem, is also part of the new look and feel.
4. Stripped-Back Branding
Simplified branding is the next big trend in logo design, and clearer typefaces play a role in this. In order to give their brand a more contemporary vibe, many firms are increasingly reworking their visual identities in favour of a more pared-down approach.
Renault, for example, recently unveiled a new geometric logo design for the French automotive company. Its traditional diamond logo has been updated in a way that honours the brand’s history while also making it more usable in a variety of contemporary contexts.
5. Multicolored Gradients
Multicolored gradients have just lately entered the realm of logo design, despite the fact that gradients have been popular for some time.
The Adobe Creative Cloud logo contains a combination of colours that reflect the numerous tools in the company’s product line. Colors such as magenta for InDesign, blue for Photoshop, orange for Illustrator, and so on are used. The usage of multicolor gradients across Adobe’s products and services helps to create a unified look and feel for the company as a whole.
6. A Sense of Movement
Logos that are slanted or slightly curved are also becoming popular as a way to convey a dynamic feeling of motion. Progress and innovation are often associated with this style, which is associated with fast service and rapid thinking.
Take a peek at Wise’s ‘quick flag’ logo for money transfer app Wise. They have a forward-leaning, flying in the wind brand logo that perfectly depicts their USP of sending and receiving cash fast and smoothly throughout their website, app, and social media profile images.
7. Ditching Containers
In keeping with this year’s logo design trends, we’re also seeing companies liberate their logos from their containers.
Removing the typical rectangle that looks like a credit card from Visa’s revised logo has resulted in an improved visual experience. A shift away from card-based payments is acknowledged while the brand’s visual identity is made more clear on both small displays and dynamic platforms.
8. Glitch Logos
If you want your business to seem futuristic, try using glitch logos that mimic the faults of television static or misprinted colours.
It is evident in the TikTok logo, which conveys the platform’s performance-based nature. The logo’s changing and overlapping colours give it a DIY feel, which is consistent with the app’s user-generated content.