As part of its “Supercharging Progress” strategy, Indian IT giant HCL Technologies relaunched as HCLTech on September 26. These improvements reflected its principal goal—unifying technology to better life on Earth.
The IT consulting firm’s logo incorporates numerous innovative solutions to demonstrate its commitment to development and impress partners. First, a deep blue gives the palette depth and freshness. On September 26, HCLTech flashed a gradient that transitioned to purple.
Second, the brand name uses trendy strong sans-serif typography. The designers rounded off the outer part of the corner of the letter “L” to give interest to the geometric monstrosity. This format makes the inscription more noticeable and less scratchy. On dark backgrounds, the glyphs might become white to stand out.
An Indian IT business presented its new corporate brand with an intriguing rocket emblem. White and silver lines covered the spacecraft’s hull. Three orange stripes—takeoff fire—were at the bottom. A dark blue arrow indicated progress on top. Since it was not in the primary logo, this sign was exclusively connected with Supercharging Progress.