Hero Motorbikes is an Indian brand of motorcycles that is manufactured by a firm that is a part of the Honda Group. The brand was recognised as being among the most prestigious in the world and has a strong presence in countries all over the world.
Hero MotoCorp slogan
- Fill it – Shut it – Don’t forget it
The significance and the past
One of the most well-known manufacturers of motorcycles has a very brief and understated history of its visual identity. After it was first developed, it had one and only one revision, during which the colours that are associated with the distinctive brand were preserved.
1984 – 2011
In 1984, while the firm was still known as Hero Honda, the first version of the Hero logo was created. The wordmark was constructed on two levels, and there was an emblem attached to the left side of the design.
The wordmark is written in all capital letters using a traditional serif font that has strong confident lines. This typeface appeared large and powerful when it was used in conjunction with the brand’s colour, which is brilliant red.
The Hero Honda logo featured a stylised version of Honda’s “H” sign, which was placed above a red sun and accompanied by three horizontal lines that ran parallel to one another.
The first version of the Hero Honda emblem was bold and eye-catching. The brand came off as enthusiastic and forward-thinking, which was reflected in the typeface, which reflected the brand’s colour palette, which reflected the strength and impact of the organisation.
But in 2011, Honda made the decision to stop using the brand, which brought up the need for a new corporate identity.
2011 – Today
Wolff Olins, a renowned design agency, was responsible for the rebranding of the Hero logo in 2011. The advertising agency gave the company a fresh appearance that is both modern and fashionable.
A wordmark and an emblem are combined to form the new Hero logo, which may be seen above the wordmark.
The letters of the wordmark are all lowercase, with the exception of the initial “H,” which is capitalised but the same size as the other letters. The nameplate has a straightforward and orderly sans-serif typeface that is reminiscent of the Harabara font.
The moniker has an air of sophistication thanks to its strong and clean lines, as well as its rounded “r.”
The latest iteration of the Hero insignia is sharply geometric. It is made up of the letter “H,” which has been rotated by a third and rendered in three hues — red, white, and black — to give the impression that it is three-dimensional. It is a wonderful graphic symbol that has been executed using the Closure approach. The sharp angles of the sign provide the impression that the logo is more active and lively.
Dot was the appropriate decision, since the red, black, and white colour palette is the strongest conceivable tricolour, which conveys the confidence, advancement, and power of the brand. The company used the traditional colour combination from its original visual identity design.
The Hero logo is a celebration of the progression and forward-thinking attitude taken by the firm. It is a wonderful emblem of a successful business with a promising future and the ideals instilled by its history.