Hershey is an iconic American chocolate brand that dates back to its founding in 1894 in the United States. The corporation, which distributes its goods throughout all of the world’s continents and was given its name after its creator, Milton S. Hershey, is well-liked and well-known in every region of the globe.
The significance and the past
The logo for Hershey’s is one of the brands that is most often seen in the food sector. Because it has always been based on the writing, the version that is used now virtually exactly replicates the badge that was first presented at the beginning of the 20th century. This includes maintaining the same forms, ideas, and colours.
1890 – 1899
The company that we all know today as Hershey’s was founded in 1890 under the name “National Chocolate Tablets.” As a result, the first logo was completely based on the company’s original naming and consisted of a rectangular badge with an inscription set in two levels and two different styles. Today, we all know this company as Hershey’s.
The word “National” was written in a calm brown colour with elongated and curved lines of the “N,” while the word “Chocolate Tablets” was written in a thin and delicate sans-serif font in red and white. Both of these words were located on the top level.
1898 – 1905
In 1898, the brand was rechristened “Hershey’s” in honour of its original namesake, Milton Hershey, and a new logo was created in the same year. The word “Hershey’s” was written in a serif font that was strong, and the first letter of each word was capitalised and made larger than the others. The inscription was also arched. The inscription on the nameplate was done in a rich red colour, and it had a white and black outline, which gave the logotype more depth.
1900 – 1915
In 1915, a novel interpretation of the emblem was shown to the public. It was a gold ornate writing set in a bespoke serif font, and the tails of the initial capital “H” and the lowercase “R” were delicately curled in this lettering.
Both the size of the letters and the colour of the backdrop have undergone some subtle adjustments over the course of so many years.
After starting off as light cream, the backdrop morphed into a dark chocolate colour, while the letter lines got thinner and more intricate.
1906 – 1915
During the remodelling that took place in 1906, the golden lettering was replaced with silver lettering, and the typography of the inscription was altered, resulting in the lines of the letters being thinner and more refined. As the letter shapes shrank, the overall appearance of the emblem improved, becoming more refined and sophisticated as a result. There were also some alterations added to the Hershey’s insignia — the “Reg. US.” Was positioned to the left from the logo, and the “PAT. OFF.” To its right.
1910 – 1959
The logo that is used now and is recognised all over the globe was designed in 1910. It consisted of a strong sans-serif text with all of the characters capitalised. The colour palette was modified from gold and brown to silver and brown. The large lettering were strong and tidy, appearing lively and new.
1926 – 1936
In 1926 the outlines of the letters have been improved and the lines grew thinner and more delicate. The silver hue of the wordmark was toned down, which resulted in a greater contrast between the two colours of the palette. Overall, the logo took on a more contemporary appearance as a result of this change.
1936 – 1940
In 1936, the font underwent yet another round of refinement. This version of the alphabet had letters that were both shorter and thicker than those used in earlier iterations. The colour scheme has not been altered in any way.
1940 – 1952
In the year 1940, a new font was made available. It was a sans-serif typeface that was more robust and geometric, and the solid letters were tall and steady.
1952 – 1968
In the year 1952, the shiny silver is changed to a light grey, and the writing receives a new sans-serif font that has higher and smaller outlines. Both of these changes took occurred.
1968 – 1970
In 1968, the crest was updated and given a thorough cleaning. It was the last iteration to have the straight lines that characterise the letter “R.” Because to the usage of a lighter shade of grey, the colour contrast of the insignia was made a little bit greater than it would have been otherwise.
1970 – 1973
In 1970, the exquisite “R” with a rounded and slightly curled tail made its debut on the Hershey’s emblem for the very first time. The only change made to the other letters was a little tweak to the outlines of the ones that stayed unchanged. The colour palette also duplicated the one from the previous iteration.
1973 – 1976
In 1973, the backdrop was changed to a deeper and more sophisticated shade of brown. This gave the picture an air of luxury and elegance, and let the grey text stand out more clearly and seem more stylish.
1976 – 2003
In 1976, both the colour scheme and the form of the letters were given some attention to detail and improvement. The lettering now seemed more balanced and concise.
2003 – 2010
The company makes the decision to develop a three-dimensional logo in 2003 and adds some gradient colours to its grey wordmark, which also got a thin and delicate shadow at the same time. The brown hue that is uniformly flat and solid across the backdrop has not been altered in any way.
2010 – Today
In 2010, the brand’s visual identity will include the simplified 2D wordmark once again, but it will do so in a different hue. The lettering has been updated to be performed in brown and put on a backdrop of white. The logo seems more up to date and recognised than it ever has while using this colour scheme. A vertical inscription reading “Since 1894” written in all capital letters was added to the left side of the nameplate in 2010, making it possible to add yet another significant element.
Size and hue of the text
The strong condensed text with the tall sans-serif glyphs from the main Hershey’s logo is set in a special heavy font, which is quite similar to such types as CG Triumvirate Extra Compressed and Swiss 911 Std Extra Compressed, with only slight adjustments.
Hershey’s visual identity is built on a colour palette that consists mostly of a warm and strong chocolate-brown tint. This colour seems costly and sophisticated, and it beautifully symbolises the primary product that the firm sells, which is chocolate.