There are approximately 20,000 locations of the fast food restaurant chain KFC, which specialises in fried chicken. KFC restaurants may be found all over the globe. Only McDonald’s is able to outsell it in terms of overall revenue. Yum! Brands, which also owns Pizza Hut and Taco Bell, is the parent firm of this business venture as well.
KFC(Kentucky Fried Chicken) slogan
- Finger Lickin’ Good
- We do chicken right
- Life tastes better with KFC
- There’s Fast Food, Then There’s KFC
- Buy a bucket of chicken and have a barrel of fun
The significance and the past
In 1952, Lippincott and Margulies were the ones responsible for the design of the first KFC logo. Since that time, the emblematic representation of the fast food chain’s namesake and creator, Colonel Sanders, has been an essential component of the overall branding of the firm. Both black and white were used for the logo. The name of the chain of restaurants, “Kentucky Fried Chicken,” was included into the logo in its original form.
A makeover for Colonel Sanders was performed in 1978. The work was carried out by Lippincott & Margulies, the same agency as before. The Colonel’s grin has undergone some subtle transformation, and he has also updated his haircut. There was an inscription that said “Kentucky Fried Chicken” next to the face, but this time it was in a slightly different typeface.
Who is the gentleman shown in the KFC logo?
Colonel Harland Sanders The “Colonel Sanders” seen on the Kentucky Fried Chicken (KFC) emblem is not a made-up figure but rather the company’s namesake and namesake founder, Colonel Harland Sanders. His birth year was 1890, and he spent his childhood on a farm in the state of Indiana. In the year 1930, Sanders began offering fried chicken for sale from his restaurant.
The now-famous acronym “KFC” did not become a part of the emblem until the year 1991, when it was first introduced. According to a number of different accounts, the rationale behind this decision was that the corporation wished to do away of the term “fried,” since it suggested an unhealthy eating option. The colour red was used in the design of the logo, in addition to some kind of horizontal gradation. Additionally, around the same year, the red stripes were added to the mansard roofs of restaurants after they were remodelled.
Who is the CEO of KFC?
Colonel Harland Sanders is credited with founding KFC, which is now run by Tony Lowings, who was promoted to the position of CEO of KFC in 2019. KFC is widely regarded as one of the most well-known fast food franchises in the world.
1952 – 1978
The initial version of the KFC logo was created in 1952, and it had a hand-drawn typography with larger first letters “K,” “F,” and “C.” Kentucky Fried Chicken was the name of the company at the time.
The picture of Colonel Sanders, which serves as the KFC logo, was superimposed over the KFC wordmark to complete the design.
Because the colour scheme is monotone, the logo has an appearance that is both classic and fashionable.
1978 – 1991
During the initial makeover of the company’s logo, which took place in 1978, the insignia was moved to the left side of the wordmark, which was rewritten in three storeys with larger font. The primary change that was made to the font was the extension of the tail on the letter “K.”
1991 – 1997
KFC was once known as Kentucky Fried Chicken, but they recently changed their name to KFC and updated their logo. The hue was first used as part of the KFC visual identity in 1991.
The new rendition of the Colonel’s image is done in blue and white, which gives it a more vibrant and approachable appearance.
The wordmark is written in strong red letters, and it is complemented by a red rectangular shape that sits on top of the wordmark.
The new KFC logo is bold and eye-catching, much like the strong and ambitious brand that it represents. KFC has great goals and even bigger aspirations.
1997 – 2006
The branding agency Landon Associates was responsible for the KFC logo’s redesign in 1997. It is now made up of a square symbol that has a red and white backdrop with the picture of the Colonel and the KFC wordmark in red, which is put on his tuxedo.
When the business was given this emblem, it immediately began making several alterations to both the inside and the external appearance of its individual restaurants. The mansard roof was removed and rebuilt with a flat roof, and the tower’s height was increased.
2006 – 2018
A new version of the logo was introduced in 2006. It has transitioned into a dark crimson circle with a polished picture of the Colonel, who seems to be wearing an apron rather than a tuxedo at this point.
On the left side of the Colonel’s face is where the KFC wordmark in white is positioned.
During this time period, the organisation also makes use of a monochrome version of the insignia as a kind of homage to the first design, which was created in 1952.
2014 – 2018
The KFC logo that was used beginning in 2014 contained all of the recognisable features in their traditional positions, but it was rendered using a monochromatic colour palette and had very few extra embellishments. The image was placed over the KFC wordmark, which was set in a strong black serif script, and there was neither a frame nor a backdrop behind it.
2018 – Today
2018 is the year that saw the most recent iteration of the KFC logo. Trapeze was chosen as the form, and the image received more polishing. There are three lines running vertically through the white and red backdrop. The wordmark for KFC is written in italics and positioned beneath the black silhouette of the Colonel’s face that is placed on the white line.
The KFC logo is cheery and inviting, making it an excellent choice for the fast-food sector, which is known for its ability to conjure feelings of friendliness and hospitality.
Since 1991, the letters that make up the “KFC” in the present logo have been rendered in a straightforward italic typeface. There have been multiple iterations of the font used for the “Kentucky Fried Chicken” inscription, each of which has been simplified to an increasing degree.
Since the first iteration of the logo was designed in 1991, the colour scheme has remained mostly unchanged; it consists of red, black, and white. If you take a closer look at the most recent symbol, you will see that the shade of red that is utilised has changed somewhat; it is now a little bit darker and less dazzling.