Lamborghini is the name of one of the most well-known luxury automobile manufacturers in Europe. The company was founded in Italy in 1963 and is known for producing Lamborghinis. The manufacturer is known for producing high-performance automobiles that are ranked among the quickest and most fashionable available anywhere in the globe. The Volkswagen Group is the owner of the brand name.
Lamborghini slogan
- Be on the top.
- For love of the car.
- Discover your beast
- Expect the unexpected
- It’s not a car its a weapon
- Now available without wings
- Meaningful memorable likeable
- We are not supercars. We are Lamborghini.
The significance and the past
Lamborghini is a brand that places a high importance on its history and individuality. This logo, which has not been updated since the day the firm was founded, is a perfect representation of the brand as a whole since it embodies the values of heritage, quality, and exquisite elegance. Even though there was an extra version that was designed specifically for the production of automobiles, it was only used for a span of seven years.
What kind of animal is shown on the emblem for Lamborghini automobiles?
A bull is used as the primary mascot on the recognisable Lamborghini emblem. Ferrucio Lamborghini, the brand’s namesake and creator, was a Taurus at the time, therefore he was the one who made the decision. Additionally, the animal is a representation of strength and determination, which is reflective of the nature of the business.
1953 – 1963
The very first Lamborghini logo looked nothing like the insignia that the rest of the world has come to recognise as belonging to the luxury car manufacturer. It was a straightforward geometric design in black and white, with as few components as possible. A pyramid formed by the intersection of three triangles with outlined sides. Each of the triangles included a capital letter in black, namely the letters F, L, and C. The letters were composed using a sans-serif font that was extremely straightforward but yet authoritative and sure of itself.
1963 – 1972
In 1963, the now-iconic Lamborghini symbol, which is widely considered to be one of the most instantly identifiable automobile emblems in the whole world, was first presented. It displays a golden bull on a black crest with a gold outline and exquisite sans-serif typography above the animal’s head. The crest is surrounded by a gold border.
The bull is not the typical mascot that you would see on vehicle company logos; nonetheless, it was selected for the Lamborghini brand since its creator, Ferrucio Lamborghini, was born under the zodiac sign of Taurus. In addition to that, he was a big lover of bullfighting, which is why the bull on the corporate emblem is posed in a combative manner.
An extra logotype was designed for the marque, and it is a special cursive inscription. It can be seen in black or silver, and it conveys an edgy sense, indicating speed and power. It may be seen in either colour.
1972 – 1974
Lamborghini presented an early version of the visual identity that is still in use today with the revision that took place in 1972. It was a black medallion with a gold outline that had a picture of a golden bull in the centre. It was accompanied by a slightly arched gold and black banner that included the logotype written in all capital letters. This particular logo was only used by the company for a span of two years before being replaced with the now-famous, more polished version in 1974.
1974 – 1998
1974 saw the creation of yet another famous logo for the company, this time in a different iteration. The same crest that featured the Taurus was rendered in black and white, and it was complemented by a sans-serif wordmark that was boldly placed below it. The wordmark included a strong typeface that was italicised, and the letters all had clear curves and were solid. The typeface had a striking resemblance to Neue Helvetica Paneuropean 83 Extended Heavy Oblique and had an appearance that was both contemporary and traditional.
Even though this version did not stick around for very long, it was nonetheless utilised for a total of seven years during the time when the luxury automobile brand was held by the American Chrysler firm. In 1994, the brand reverted to its previous logo, which had a moniker that was both refined and daring.
1998 – Today
The logo, which had been designed in the 1970s, was brought to the forefront in the year 1998. The crest became more expansive, and the bull got much larger. The golden components of the logo were given gradients, so they began to take on a more vibrant and realistic appearance, which evoked a feeling of motion and energy.
When it came to the text, it was now an uppercase inscription written in gold strong sand-serif. It was positioned above the bill on a black backdrop, and it was hidden by the golden outline of the crest that was coming down from the top.
Symbol
The sign of the zodiac that Ferruccio Lamborghini was born under, the Taurus, was selected to serve as the brand’s mascot and logo. Having said that, the originator of the brand that carries an implication chose a symbol to represent it. The graphic that was picked was too similar to the logo of the company that was the closest rival. On the other hand, this is an entirely other tale.
It remains a mystery how the Italian sports car manufacturer Ferrari was responsible for the birth of the Lamborghini brand of high-performance automobiles. To be more specific, the immaturity of the technological aspects of the automobiles produced by this particular brand allowed Lamborghini, a producer of tractors, to outdo them in terms of excitement. In addition, in terms of a number of technical qualities, like as the dependability of the clutch, tractors manufactured by Lamborghini actually outperformed the items manufactured by the cult brand. In point of fact, the arrogance of the founding father of Ferrari, who was sure that “the producer of tractors can’t criticise Ferrari,” is what led to the appearance of his permanent adversary and opponent. This adversary was known as the company that manufactured tractors.
According to the firm’s official story, the basis of the logo, which was designed to resemble a noble coat of arms, was a testament to the nobility of both the corporation and the brand, which was aimed at an exclusive audience. Concerning the primary component, it is the symbol of the zodiac as well as the representation of Zeus, the supreme deity of the satanic religion practised in Ancient Rome. After all, it is common knowledge that Zeus assumed the form of a bull when he perpetrated the theft of Europe’s beauty. The manner in which Ferruccio Lamborghini attempted to win over Europe was exactly the same.
Emblem
Throughout the whole of the company’s history, the shape of the logo has, for all intents and purposes, stayed unaltered. A raging bull was chosen to serve as the primary and only symbolic element that was shown on the shield. The figure is not placed in a traditional manner according to heraldry (the traditional placement of the animal’s image is in the profile, and not in such a difficult posture as on the logo), but precisely this “irregularity” gives the picture energy, which is proof of the willingness to innovate. And, of course, there is the obligatory and desired resemblance with the logo of the company that is our closest rival.
The hilarious mishap happened at the very first race in which the Lamborghini automobile took part. The proprietor of the company took the driver’s seat personally in order to show off the capabilities of the product he had developed. And at the half way point, he made the decision that he had shown enough, so he pulled over to a wayside café and ended his race with a glass of high-quality wine. with the presumption that his opportunities to win were a very serious possibility.
Font
The typeface that is used in the logo is not the primary focus of its design. In addition, the typeface was not even meant to be there in one of the versions (the corporation had a few small transformations throughout the course of its life), which was one of the alterations. On the other hand, the typeface is used in the most recent edition. It is distinct from the traditional execution since it is positioned in the top portion of the shield. According to Ferrucci Lamborghini, the refusal of font excesses was a necessary requirement for acquiring the positive attention of the target audience of the brand. This was stated in one of his writings.
Colour
The colour scheme used for the Lamborghini emblem is deceptively straightforward. The use of traditional black (which represents aristocracy, dignity, restraint, and therefore dependability) in conjunction with the colour gold has made it possible to emphasise the elite nature of a brand and each automobile that has been produced under that name.
After starting off as a simple black and white image, the logo later evolved into a black and white-red combination (the black and white version represented a bull, while the red version served as the backdrop), and it wasn’t until the latter end of the century that it took on its current form.
