Lenskart was established in New Delhi, India in 2010 and is an optical goods producer. They provide a variety of lenses and frames for eyewear, as well as cleaning and repair solutions. With over 900 production facilities spread throughout 40 Indian towns, this company is one of the country’s most prolific glassware manufacturers. The vast majority of their shops sell items in both virtual and physical locations. Many international investors, such as the Japanese firm Softbank, have joined forces with the enterprise.
Meaning and history
Peyush Bansal, a former Microsoft employee and expert, founded Lenskart in 2010. He and his business partners, Amit Chaudhary and Sumeet Kapahi, conducted market research and discovered that there were just a few sizable manufacturers serving the Indian eyewear industry. Following this, he established both Valyoo Technologies, the parent company of Lenskart, and Lenskart itself. In the years that followed, the company expanded from an internet retailer into a major manufacturer with a pan-Indian presence.
In other words, what is Lenskart?
Lenskart is a New Delhi-based optical company started in 2010 by entrepreneur Peyush Bansa. With a thousand retail locations in 40 different Indian cities, this startup is one of the biggest and most successful in the country. More than 5,000 people work at Lenskart factories each month, producing glasses and other items. Owndays, a Japanese eyewear brand, was acquired in 2022, allowing the firm to break into the Japanese market.
2010 – 2013
2013 – 2021
Lenscart’s logo is a trademark of a pair of spectacles, seen from the front. The shape of the glasses’ frames makes an infinity symbol when seen from the side, with green on the left, blue in the middle, and yellow on the right. The name appears below. Gray serifed type with narrow lines between the lowercase letters was used.
2021 – today
Lenskart’s corporate logotype has been updated to include the iconic eyewear. Some lines in their framework might be seen as an infinite symbol. Designers of the brand spelled out the name of the company in the space provided to the right. The original colour scheme of the logo has been replaced with a stark black and white design.
Font
The 2019 logotype has a nameplate with a sans-serif look, characterised by lowercase letters with little spaces between them. The top of the letter ‘l’ is slightly slanted. Like the vertical bar, the inclination of the ‘k’ letter is steep, and like the diagonal bars, its ends are pointed. The tails on the letters ‘r,’ ‘a,’ and ‘t’ have been reduced, too. There is no unique significance to the letters ‘e’ and ‘n.
Color
The Lenskart logo has seen two colour changes since 2010. As initially seen, the spectacles were painted in a rainbow of colours, including yellow, green, and blue. A colour named “ash grey” The second logo was built of a deep blue and white colour scheme, with the name and glasses being blue and the white lines on the glasses’ frame representing an infinity symbol. If there is a backdrop, it will either be white or black.
