Rodolphe Lindt, a native of Switzerland, began production of chocolate under the Lindt brand in 1845 and named it after himself. The colony is renowned for the exceptional quality as well as the extensive range of chocolates that it produces, and its goods are distributed all over the globe.
The significance and the past
The year 1836 marks the beginning of the brand’s history.
1845 – 1899
When you look at the earlier packaging that was used many years ago, you will note that it was a little bit different from what it is now. The curve of the curl on the letter “L” might be more elaborate or more simple; the glyphs could be somewhat bolder or lighter; and so on and so forth. Despite this, the general aesthetic remained completely unchanged and unmistakable.
1899 – now
The name of the brand is rendered in gold in the latest iteration of the Lindt logo. The script has a sophisticated and beautiful appearance, and it has a calligraphic impact that is very noticeable. Variable-width strokes are what give each glyph its distinctive appearance. The letter that stands out the most is the one with the capitalised initial because of the curl that it has.
The business has offered an explanation, which states that the italics represent “the streaming melted chocolate.” [Citation needed] There is a dragon off to the right of the screen. The dangerous beast takes precautions to ensure that the chocolate “can’t flow too far away.” In addition to this, it ensures that “everything continues to be premium and regulated.” “You may indulge in Lindt chocolate without worry of losing control,” the company claims, which might be seen as the logo’s central message.
You may notice the phrase “Swiss Master Chocolatier since 1845” displayed below a lengthy horizontal bar on the website. The original text was written in French.
Symbol of the company
The main Lindt logo is more complex than this alternative version. The typeface is one that is more general, yet it still manages to maintain the “traditional” and “legacy” feel with the use of serifs and strokes of varied thicknesses.
There are two blue emblems visible just above the grey text that reads “Lindt & Sprüngli.” In this version of the logo, the dragon has a simpler and more understated appearance.