What are the qualities of a good logo? Maybe it’s the hue that’s offputting. … Typography? … Symbols? You’ve definitely heard the saying, “beauty is in the eye of the beholder,” and although that’s generally true, there has been a consistent cycle of design trends throughout human history.
To avoid bringing up unpleasant memories from your high school history classes, I’d like to mention that graphic design has been in use by humans since at least 38,000 BCE,
serving as a symbol of our cognitive revolution via cave paintings and abstract ideas.
Classical, Gothic, Renaissance, Neoclassical, Art Deco, Modern, and Postmodern architecture have all emerged since then. The styles of these epochs have typically reflected not only the cultural impact of the period, but also the technological and constructional advancements of the human race.
While this doesn’t guarantee your logo will cause a cultural revolution, it does show that what was deemed aesthetically pleasing in 1964 could not be in 2023. Because of the widespread use of orange carpeting in the 1960s, I believe we can all confirm this to be true.
What are the next significant logo trends when we are completely submerged in the digital world and attempting to stay up with the rapidly evolving concepts on social media?
Space Not Taken.
An internal logo design. Using the empty areas and complementary colours inside a text or picture, a “negative space logo” is formed. There is no better way to prominently display the brand’s name and logo icon together. Finding the secret pictures inside the logo adds an intriguing element and demonstrates the designer’s ability to combine concepts.
Most designers choose for a broader font to offer a wider area for their concealed logo, thus clever typography plays a huge part in pulling off this trend successfully. This format is versatile and may be reversed to work with a wide variety of backgrounds and textures.
Gradients.
The colours of a logo designed in the gradient style merge into one another smoothly. Instagram, Tinder, and Messenger are three examples of well-known companies whose applications use this approach to helping them stand out to us. The use of numerous colour tones in printing may be difficult with this design. But for an internet firm, especially one in the artistic or technological fields, this kind of logo might look fantastic.
Combining a 3D aesthetic with these designs makes them seem cutting-edge and futuristic, which appeals to programmers. When it comes to social media, it’s crucial to appeal to as many people as possible, thus a design with a variety of colours may do that.
Oversized Lettering.
We are seeing more and more logos with stretched text as designers experiment with the style. This method, traditionally used to highlight a certain letter or to have the spectator spend more time considering the logo, is now trending in the field of graphic design. It’s worth noting that there’s been a growing tendency toward larger text sizes and larger logos, neither of which we’ve covered here. As designers, we love it when logos and other graphics defy conventions of typesetting to make a statement.
Revival of the ’70s.
Sadly, the flared jeans of the ’70s aren’t the only thing making a comeback; so, too, is logo design from that era. Many fields are adopting the use of funky typefaces, bright colours, and trippy cartoons. These throwback looks are being utilised to promote progressive companies that preach joy and acceptance in the face of growing activism around issues like climate change and gender equality.
Just like the stretched writing trend up above, playful logos are becoming more possible as designers have more leeway in their typography. Retro typefaces is given center stage, pairing 3D text, bright colors, and strong curves with simple layouts.
Basic Forms.
As the saying goes, a picture is worth a thousand words. This is especially true with minimalist logos like these, which depend on simple forms to convey meaning. These designs are making a comeback in the building, consultancy, fashion, and finance sectors because they are straightforward to draw and easy to remember. They are safe for use in any environment and may be formatted to fit any print, online, or package design. Excellent for using with colour inversion and a variety of backdrop textures.
Cartoons.
Logos with cartoon characters are trending upward, especially in the hotel industry. Cartoons, which are making a resurgence along with vintage style, allow businesses to easily develop a distinct voice and customise their brand’s identity.
The versatility of cartoons means they may be used in a variety of contexts (menus, food packaging, social media, signage) to reach a wide range of consumers.
Cartoons are a good way for the hospitality business to appeal to a wide range of customers, including those of all ages. Cartoons have made it easier to recall well-known businesses by giving them memorable characters, such as the toucan from the Fruit Loops advertisement or Ronald McDonald.
Conclusion.
While it’s true that “beauty is in the eye of the beholder,” there are undoubtedly certain observers whose opinions are worth considering. Unless the company owner also works as a graphic designer, this isn’t anything they should have to worry about. Professional logo designers may assist you in developing your brand identity by learning about your company and its goals.
thelogotrend’s experienced staff has spent years researching and testing out the latest design trends so that you don’t have to. We are here to relieve some of the stress you may be feeling about navigating the murky waters of graphic design by providing you with a set of custom logo packages suitable for a wide variety of businesses.
