Mars is a well-known brand of chocolate bars that was first introduced to the market in 1932. Today, the firm is one of the biggest producers in the world in its industry, and it has various brands of bars that are well-known and well-liked in a variety of countries throughout the world.
The significance and the past
Mara is a well-known and respected brand that is well-liked in all of the countries of the globe. It is an urban myth. And as a legend, the label has a highly powerful and identifiable visual identity, which was first designed when the firm was established and has undergone only minor adjustments up to the present day.
The wordmark is the element that makes up the Mars logo. That sums it up well. The brand’s signature look, which has red text that is outlined in yellow and is set on a black backdrop, was developed in the middle of the 20th century.
Later, in the 1908s, the wordmark was set on a black backdrop, which repeated the curve of the writing, resulting in a bolder and more contemporary typeface. This change occurred about the same time as the font was updated.
1932 – 1950
1950 – 1978
1978 – 1988
The first version of the Mars symbol consisted of red letters that was diagonally positioned inside a dark yellow outline and was set on a backdrop that was just black. The inscription was created using a title case of a smooth serif cursive with arching lines, slightly curved tails on certain letters, rounded serifs, and some of the lines cut straight. It was performed by hand. In contrast to the dark colour of the badge, the wordmark’s extra-heavy letters gave off an impression of being both approachable and very professional. This created an interesting visual contrast.
1988 – 2002
The text of the logotype was polished and enhanced during the makeover in 1988, which also resulted in the lines being straighter and stronger. The wordmark was still arranged in a diagonal fashion, but the angle of the tilt was less severe. A prominent tricolour underline was added to the logo, framing the “Mars” and conveying a feeling of wholeness and balance. The rectangular black banner was removed and replaced with an extra black outline of the inscription. Additionally, the logo received a thick black underline.
2002 – Today
The beginning of the millennium saw the conception of the logo that is still in use today. It is made up of a wordmark that is set in a sleek and contemporary font that has the appearance of being hand-drawn and is reminiscent of Comic Sans due to its fun and dynamic lines. The text is done in red, and it has a shadow that is yellow-gold in colour. It seems to be three-dimensional and lively.
The word “Mars” is superimposed on top of a stretched-out black oval that is arranged horizontally. This gives the impression that the oval is floating above some kind of cosmic plane, which is appropriate given that the brand is named after the planet.
It is a bold and uncomplicated visual identity that is built around confident lines and vibrant colour combinations. The brand is shown by the logo to be strong and everlasting; it is the same brand that has existed from the beginning of time and will continue to do so for many years to come. A timeless classic that is immediately identifiable.
