Milka is a brand of chocolate that was first introduced to the market in 1901 in Switzerland. Today, the label is one of the most well-known and famous chocolate producers all over the globe. It is a part of Mondelez Group, which is one of the largest food companies in the world.
The significance and the past
The origins of the firm may be traced back to Switzerland, where in 1901 the lilac-colored packaging was used for the very first bar of chocolate to bear this brand name. On the other hand, the emblem and the lilac cover did not become trademarks until the year 1960.
The American candy firm Mondelz International has been the one responsible for exporting these goods over the world ever since the year 1990.
1901 – 1903
1903 – 1908
1908 – 1922
1922 – 1926
1926 – 1962
1962 – 2018
Examples of the product’s first packaging have been kept safe over the course of the company’s existence. The phrase “Suchard’s” was written in a gold font and could be seen here. This brought to mind the Swiss chocolatier Philippe Suchard (1797–1884), whose enterprise was the forerunner of the Milka brand.
The word “Milka” was written in a darker font and was smaller. It presented an other kind altogether. Lilac was the colour that was used for the package. Soon after, the firm decided to use a script wordmark for the brand, which featured the name of the product seeming to have been “written” by a stream of milk.
In addition to seeming approachable, this script gave the impression that the food included a significant amount of milk.
The name of the brand, by the way, was created by combining the first letters of two German words: “milch” (which means “milk”) and “kakao,” which means “cacao” or “cocoa.”
2018 – Today
Up to the year 2018, the corporation solely used a single version across all of its markets. In 2018, a new logo was unveiled specifically for the German and Austrian markets.
If you examine more closely, you’ll see that there is a difference between the two, even though they seem to be identical at first sight. A drop now sits in the space that once held the dot above the letter “i.” One further thing that sets the German Milka logo apart from others is that the “a” has more space between the two halves of the letter.
The mountains and the cows
A purple mallow cow with a bell around her neck has traditionally served as one of the brand’s emblems. The cow known as Lila made her debut for the first time in 1973. Since then, it has been featured in over a hundred different television commercials. The species is a member of the Simmental race, which is famous for producing high-quality milk.
The stylised snow-capped mountains have been an essential component of the visual brand identity since its inception. They are meant to be symbolic of the Alps. Anne-Lise Favet, the marketing director of Kraft Foods France, claims that the purpose of this combination of visual symbols is to demonstrate to customers that it is possible to track the origin of the milk that was used in the production of the chocolate bars back to the farms that are located in the Alps.
The selection of the colour scheme has been just as significant to the formation of the Milka brand identification as the actual form that the logo takes. The shade of purple stands out while yet maintaining a low profile and an air of luxury. The fact that there is very little artwork on the candy bar wrappers and a lot of purple surface area just serves to highlight the function that the colour plays.