Throughout the more than 150 years that Nestle has been in business, the company’s logo has been updated at least six times. In this section, we will take a look back at some of the earlier iterations of the Nestle emblem.
Nestle slogan
- Nestle. Good Food, Good Life.
- N-E-S-T-L-E-S, Nestles makes the very best…chocolate.
The significance and the past
Nestlé is an icon, and so is the company’s logo and brand. The emblem, which is well-known in every part of the globe, has experienced six different redesigns throughout the course of the lengthy history of the corporation; yet, its primary symbol has remained the same for over a century.
What is the Nestlé brand?
Nestle is a multinational company that has its roots in Switzerland and was founded in 1866. The company is named after its founder, Henri Nestle, and is involved in the manufacturing of a wide variety of foods and beverages. Today, the business is one of the biggest and most famous in the world in its industry. It is also the owner of dozens of brands that are well-known all over the world.
1866 – 1868
The renowned Swiss firm’s visual identity idea has been built on the family name of its founder, Henri Nestle, which translates from German as “The Nest.” The very first logo for the company was released in the year 1866, and it was based on this family name.
The Nestle family crest was originally portrayed in the company’s logo, which took the form of a typical shield with the top line slightly stretched out to the sides. The crown that was originally above the crest was replaced with a feathery metal helmet, and the centre of the shield included a depiction of a bird sitting in its nest. This particular logo was only used by the corporation for a period of two years.
1868 – 1938
1868 was the year that saw the creation of the one-of-a-kind symbol for the company, which included an image of a nest with four birds. It was a rather detailed image, with the branches and oak leaves being able to be distinguished from one another.
1938 – 1966
1938 saw the introduction of a wordmark into the design of the logo. The word “Nestle” was put in thick black letters above the nest logo, which had been redone in simpler lines with less shadows and accents prior to this.
1966 – 1984
In 1966, the nameplate was given a new look by having its broad, rounded design replaced with a typeface that was more geometric. The lines were neat and in a straight line, and the cuts and serifs were clear and exuding self-assurance.
1984 – 1995
In 1984, the logo underwent still another round of simplification; now, instead of three young birds, there were only two, and the whole design took on a more contemporary and stylized appearance. The wordmark was changed, and it is now positioned below the image. It is written in a contemporary custom sans-serif font, and the bar of the letter “N” has been elongated and stretched above the inscription. It has also been extended until the letter “T,” and it has also appeared above the letter “E,” making a “é.”
1995 – 2015
In the year 1995, the graphical and textual components of the Nestle brand’s visual identity are being improved. The typography was altered to be one that was cleaner and more streamlined, with the angles being rounded off and the lines being thicker. At the same time, the picture became less detailed and more consistent.
2015 – Today
The classic structure of the Nestle logo was preserved nearly entirely in its 2015 makeover; the only change was an enlargement of the symbol, which gave the impression that the complete logo is more well-proportioned and robust.
Font
The wordmark is set in a straightforward sans-serif font and has a distinguishable “N” symbol.
Color
Brown and white were the colours that were used in the first version of the design, although the current version of the logo may employ a colour scheme that consists of either grey and white or black and white.
