The New England Aquarium is the biggest of England’s aquariums. It’s in a public building, and it’s rather enormous. The aquarium is open to the public, including international visitors. They may enjoy not just themed rooms with aquatic life but also other forms of entertainment. The building is uniquely ornamented, and the sign has a themed version of the New England Aquarium emblem. It makes me think of the sea and all its creatures right away. That’s clear from the use of blues and greens that evoke the ocean’s depths, and the inclusion of a simple picture of a marine animal as the only piece of artwork. The logo is so representative of the company’s values that it hasn’t been updated in the company’s entire history. This is more evidence of the reliability of the company’s operations and the significance of its accomplishments.
Overview of the New England Aquarium Brand
Officially starting on June 20, 1969
Boston, Massachusetts serves as the home base for the organisation.
The New England Aquarium has been providing curious locals and tourists from across the globe with a chance to get their hands on the sea’s hidden mysteries for over 50 years. Hundreds of fish species, gigantic marine mammals (whales), and wonderfully adorable aquatic critters call these habitats home. It is a testament to the complex’s popularity that more than a million visitors go there year to observe the extraordinary inhabitants.
Context and Origins
What exactly is the New England Aquarium?
Hundreds of fish species and thousands of other creatures are represented in the New England Aquarium’s expansive facility. On a surface area of around 7 square metres, it may be found in Boston, Massachusetts. A wide variety of marine life that isn’t common in other bodies of water may be seen here. There’s also the intriguing Simons Theater and a dedicated area where you can see massive whales (The New England Aquarium Whale Watch).
Each characteristic of this one-of-a-kind ocean reserve is mirrored in the logo. It’s built around a charming logo that represents the brand’s beliefs and future. Connections to the water and its creatures are unavoidable after seeing this image. It’s all about the water, and that’s reflected in the design. Graphicial elements, colour schemes, and component layouts have been carefully selected by designers. This is why a well-designed logo’s components all mesh together so well, making the whole thing stand out in the mind.
If you’re looking for a one-of-a-kind public aquarium, go no farther than the New England Aquarium. If comparable companies have often begun in modest quarters and on a shoestring budget, the offered complex may have at first seemed excessive in size. It has been one of the greatest ocean reservoirs since its inception in 1969. On the other hand, the leadership didn’t stop there. The aquarium gained full certification and launched more tank exhibits throughout time. The facility has always used the same logo.
The picture’s simple components are bright, airy, and chic. There are two distinct visual components: the word mark and the ornamental sign. The first one said, “New England Aquarium,” and it had two levels of writing. A bold, assertive typeface was employed for the text layout, signalling the company’s commitment to its mission and its commitment to conducting itself responsibly. There were distinct patterns of determination, resiliency, and development-readiness.
A gorgeous, clean circle depicting a fish adorned the inscription’s side, which was also an essential feature. The emblem manages to be both minimalistic and fashionable. The head, eye, and tail are all drawn with large rounded lines. Inside the circle, on a chic striped backdrop, is the actual image. These visual cues immediately conjure images of a vest, a staple piece of apparel for seafarers. The symbol as a whole is an important aspect of the logo since it highlights the core values of the company.
It seems he is making it plain that there are people living in the ocean. The idea also includes the accent colour to go along with the primary colour. The colours used represent sincerity, honesty, transparency, and dependability. Many people think of the palette when they think of the element water. For this particular insignia, the hues stand in for the oceanic environment that these species call home at the New England Aquarium.
Design Elements: Typeface and Colors
The New England Aquarium’s logo consists of a series of interconnected lines that emphasise the company’s strengths and future goals. The use of one of these lines allows for a minimalistic yet aesthetically pleasing logotype. Both big and tiny characters make up the inscription. In terms of aesthetic, they remind me of a cross between Helvetica Bold Condensed and Europa Grotesk SB Med Condensed.
You won’t find any serifs in these fonts, and the lines are just a hair thinner than average in certain places. These details give the inscription a unique flair while also drawing attention to the forward-thinking nature of the New England Aquarium. There are three complementary colours used in the logo’s design. The use of traditional black for the presentation of the inscription’s text conveys a sense of expertise and power. The graphic icon was created using blue and white colours.
Trust and ease are represented by the colour blue, whereas duty and honesty are emphasised by the colour white. The guiding principles of the prestigious firm may be summed up in these characteristics. The staff of the New England Aquarium is dedicated to the well-being of its animals and fish residents, and to the satisfaction of their guests. Because of this, the complex can now compete with the finest in its industry and welcomes customers from all over the globe.
Key to the Colors of the New England Aquarium
|Star Command Blue||Hex color:||#007ac2|
|RGB:||0 122 194|
|CMYK:||100 37 0 24|
|Pantone:||PMS 3005 C|
|RGB:||0 0 0|
|CMYK:||0 0 0 100|
|Pantone:||PMS Process Black C|