When it comes to producing paint, Nippon Paint is a global powerhouse. The business has its roots in Japan. The headquarters may be found in Kita-Ku, Osaka. The corporation also has several overseas locations. American, Singaporean, Indonesian, Polish, Lithuanian, and Malaysian subsidiaries are just a few examples. The logo for Nippon Paint is a perfect representation of the scope of the company and of one watershed moment in the development of the product. The fact that there are two distinct iterations is what makes it stand out. After merging with a larger corporation, the company used both the old and new corporate badges. Two choices are used to show that Nippon Paint values its heritage as a key holding and is open to the improvements brought about by its capital pooling with the relatively successful Bee Chemical brand. Both emblems represent the formidable strength, superior quality, and significant market participation of the Japanese company.
Brand Analysis: Nippon Paint
Originating on March 14th, 1881
First Man Standing: Jujiro Motegi
Corporate Offices: Oyodo Kita, Kita-ku, Osaka, Japan Website: nipponpaint-holdings.com
When it comes to the chemical business, this firm is a behemoth. The Japanese company Nippon Paint ranked #4 among global producers of paint and varnish in terms of sales in 2020. This cost hundreds of billions of yen. Having a solid manufacturing system in place, sourcing high-quality inputs, and expanding into new markets have all contributed to the company’s phenomenal success. These aspects of the brand are backed up with a visually appealing and varied aesthetic.
Context and Origins
What exactly is Nippon Paint?
The Nippon Paint company is well-known in Japan for making high-quality paints and varnishes. The list includes various coating materials such as paints, fine chemicals, and specialty compounds. Merchandise is produced not only in Japan, but also in other places. Nippon Paint has international offices in over 20 countries. About 535 billion yen in yearly revenue is generated through a vast international network of affiliates.
In today’s day, Nippon Paint simultaneously employs not one but two logo iterations. One of them was designed at the time the holding was established; it has symbols that are evocative of Japanese culture. It was unmistakable evidence of the company’s size and prominence within the industry and the nation. The alternative is a photo in which the subject is the business itself. Typically, the first and second choices best reflect the spirit of the brand.
1893 – 1984
In 1881, all the pieces were in place for Japan to become a significant producer of paints and varnishes. In 2016, Jujiro Motegi, the company’s creator, launched the Komyosha business. But after developing and growing for a while, it rebranded as Nippon Paint Manufacturing. Already well-known in 1893, the quality of the product was steadily raised throughout the years that followed. In 1927, he was promoted and given the name Nippon Paint, which is still in use today.
1984 – present
In 1984, the brand’s first official logo was introduced. The history of Nippon Paint was reflected in this. Evidence of this may be seen in the selection of a major theme element, a picture reminiscent to the motif on the Japanese flag. The foundation of the design was a blazing red circle, representing the sun. It’s packaged in an unconventional way.
If you look closely, you may make out what seem to be numerous more of the same designs hiding behind the primary feature of the image. Exactly like a reflection in a mirror, this phenomenon exists. As so, it might be seen as broadening the focus of the action. Main manufacturing facilities are positioned in the country’s emblem, with other locations represented by branches.
The phrases “Basic & New” and “Nippon Paint” were written in two different fonts at the base of the can. They’re set in a simple, sans-serif typeface. A more understated mark appears at the top, while the enormous one at the bottom exudes self-assurance. The use of a soft blue colour in the design of the inscriptions conveys dependability and trustworthiness.
1954 – 1991
Something noteworthy occurred at the company in 1954. Japan’s Nippon Paint and China’s Bee Chemical have partnered to create a holding company. A new logo was introduced because of the addition of a new team member. It was a lovely square picture, and within the square was a rather lifelike depiction of a bee.
The bug logo represented Bee Chemical, in which the insect owned 50%. The bee was adorned with a yellow colour scheme. A deep blue was used to paint the square, representing trustworthiness, security, and confidence. In overall, Bee Chemical’s involvement and its beneficial effects on the holding were highlighted in a good light.
1991 – 1994
At about this time, a new logo for the corporation was developed using a stylised letter n. He came up with the original concept for the current logo, which proved the company’s commitment to innovation. An enormous capital letter “n” serves as the focal point of this iteration’s aesthetic idea. The bold silhouettes represented the company’s self-assurance, prosperity, and will to dominate their respective markets.
The use of a little unique serif further cemented the retro vibe of the well-known label. The use of colour also served to convey other traits. In this context, the colour red indicates vigour and power, white – innovation and openness, and blue – trustworthiness.
1994 – 2010
An updated logo with improved accuracy and visual appeal was introduced in 1994. While n remained a part of the foundation, the underlying idea had shifted. The designers updated the word mark by removing the serif and adding the Nippon Paint inscription at the base. The new logotype only uses uppercase, regular-spaced letters.
These components worked in perfect harmony to elevate the company’s profile. During this time, it has broken into international markets and earned the loyalty of millions of consumers across the globe. The use of blue as a backdrop colour served to further stress the company’s reliability. The letter’s design retained its previous red and white colour scheme.
2010 – today
It wasn’t until 2010 that Nippon Paint debuted their present logo. The designers took inspiration from the last iteration but made several noteworthy improvements. The typeface used to create the company’s name has evolved to be more refined and elegant. Furthermore, italics have been included. One possible meaning of the revamped layout is a path toward progress, vitality, and modernity. The introduction of white borders was also a significant alteration. This has improved the logo’s visual appeal and conveyed additional meaning.
Design Elements: Typeface and Colors
Nippon Paint’s latest logo is stunning; it’s bright and colourful while still striking a balance between the many elements. The trendy soft typeface used for the text and the stylised letter n is comprised of curvy, clean lines. Classical serifs are also absent. This mode is indicative of creativity, vitality, and progress. The colours themselves are a clear reflection of the continuance of this theme thread.
The primary colour is a deep scarlet, while the white background and white lines help to draw attention to the centrepiece. In terms of brand recognition, this mash-up represents a healthy medium between explosive expansion and restrained development. The blue complements the other colours in the palette. The company’s core values of dependability, safety, and excellent quality are represented by this emblem.