Nissan, a Japanese automobile manufacturer established in 1933, has a logo that accurately reflects the brand’s history and progress. The insignia, which is minimalistic and pays homage to the country’s long and illustrious past, is both a symbol of its work and a reflection of its national character.
A Look at the Nissan Brand
Establishment Date: December 26, 1933
Inventor: Masujiro Hashimoto
Yokohama, Japan; Nishi-ku District
Nissan Motor Company is the Japanese automaker behind the Nissan brand. Following the Jidosha Seizo Company’s acquisition of Tobata Casting and Kwaishinsha Motor Car Works, a Datsun-based model was released. The original firm was rebranded as Nissan Motor Company in 1934. Nippon Sangyo is an abbreviation for the first word.
connotation and background
For those who don’t know, what is Nissan?
It is largely as the name of the Japanese automaker Nissan Motor Co., Ltd. that the term “Nissan” is recognised. Aside from insurance and real estate, the Nissan Group’s automotive division wasn’t regarded a core competency until recently. When the firm almost went bankrupt in the 1990s, the car section was spun out as its own separate entity, and things never went back to the way they were.
The transition from the Datsun to Nissan nameplate is symbolised by an aesthetic shift in the company’s emblem. There are at least 29, albeit the major ones that had an impact in the past are usually the ones discussed.
1933 – 1940
The first logo is a blue round rectangle. The business’s name is emblazoned in white, sans serif capital letters in the middle. Captioning it in all capital letters adds emphasis. There’s a big red circle in the backdrop. As a mark of honour for the Japanese people, it represents the sun rising.
At originally, it was meant to be a play on the term “Datsun,” which is made up of the letters “DAT” (which stand for the surnames of the investors Den, Aoyama, and Takuchi) and the word “sun.” Substituting the hieroglyphs for “ni” (“sun”) and “ssan” (“birth”), the name “Nissan” fit well.
1940 – 1950
The 1940s saw a redesign of the brand’s emblem. It takes on the form of a trapezoid with rounded edges and a little bump at the top. In the centre of the shape, the name Nissan is emblazoned. Because “A” is situated above “N,” “I,” and “S,” the letters seem jagged. The ends of the strokes are rounded off, with the exception of the two top edges of the letter “S,” which are cut at an angle.
Above the brand name of the car is a logo that has a circle within of which is a horizontal rectangle. This alludes to the former logo, which dates back to the 1930s. The designers also kept the crimson hue and the large white borders shaded in grey.
1950 – 1959
A square red insignia with a white Nissan monogram was officially adopted in the 1950s. The standard lighting structure was not altered. The letters “S” now seem like the number “5” since the typeface has turned angular.
1959 – 1960
The size of the red area gradually diminished. Light curves and rounded edges also vanished.
1960 – 1967
In 1960, designers tried out a radical new look by making the word stand out against a red backdrop without any geometric patterns. A more authentic handwritten font was used to improve the appearance.
1967 – 1970
The logo with the italicised text was used for three years. Distinctive features include a brown colour scheme, varying line width, and an elongated serif on the letter “N.”
1970 – 1978
Rectangular frames are back, but this time they’re a new hue. The designers opted for a mostly black colour scheme, accenting it with a silver border. The word “Nissan” is written in a thin font. The new typeface is drastically different from the old one; the letters are even aligned and include huge serifs.
1978 – 1988
A silver plate with the black letters “NISSAN” on it. Since the gradient makes the rectangle seem to be convex, it has a black band around one of its edges. Uneven colouring may be seen in the lettering as well. The name started using a strong geometric typeface related to FontSite Inc.’s Murano Sans Regular.
1988 – 1989
The architects and designers softened the edges of a dark grey rectangle. Simultaneously, the frame widened and the hues grew more erratic, heightening the 3D illusion. After being repainted a pale grey that borders on white, the letters now sport varying thicknesses of black shadows. Hidden below the plate was a large silver circle with a black outline.
1989 – 1990
After being stripped down to its essentials, the Nissan emblem now just features the company name. Right now it’s black on a white backdrop.
1990 – 1992
A variant with a black lettering on a silver rectangle with two half rings at the top and bottom was released in 1990. The dark gradient and outlines give the picture depth.
1992 – 1998
This is a very simple version of the Nissan logo. There are identical black lettering and black rectangular borders that flow into the ring. Everywhere else is white.
1998 – 2001
The designers narrowed the shapes and eliminated some of the shadows by reducing the quantity of black. This resulted in a more polished overall appearance to the photograph.
2001 – 2012
Now the logo is three-dimensional. It’s made up of the word “Nissan,” a convex rectangle, and a broad ring in the backdrop. Two golden ratios of the circle’s diameter establish the location of the horizontal bar. The geometric shapes range from grey to silver in colour. The writing is absolutely dark.
2012 – 2020
In comparison to its predecessor, the updated logo uses a different colour palette. There are a lot more gradations, white accents, and light greys.
2020 – today
Automobile manufacturer submitted an application to register a new trademark in Argentina, Chile, Uruguay, Peru, and the United Kingdom in March 2020. He opted to switch out the gleaming chrome emblem with a simpler version. The manufacturer got with the times and got rid of the multicoloured 3D logo. The spherical form is still there, but the lines are significantly less thick.
Nissan is now shown on a white backdrop. It is flanked by two thin black arcs, one above and one below. What’s left of the rectangle are narrow horizontal stripes that fan out from its corners.
Color and Typeface for the Logo
The current Nissan emblem has a broad silver crossbar ring with the company name engraved onto it. It’s a departure from past iterations in that the Japanese carmaker no longer uses flashy trademarks of unconventional forms to grab attention. Instead, in 2001, the designers overhauled the logo to better reflect the breadth of the company’s operations. Renault’s acquisition of the firm paved the way for this change.
Nissan logos have always included the company name. Round (used from 1933 to 1950), angular (used from 1959 to 1960), handwritten (used from 1960 to 1971), italic (used from 1967 to 1970), and ancient fonts were employed for this purpose (from 1970 to 1983). The lettering for “NISSAN” is ugly and lacks serifs in its present form.
The company’s logos used vibrant colours, mostly reds and blues, up to the year 2001. Black, white, and silver are the predominant colours right now. A 3D effect is produced by a gradient.
Codes for Nissan’s various exterior paint jobs
|RGB:||0 0 0|
|CMYK:||0 0 0 100|
|Pantone:||PMS Process Black C|
Can you explain what the Nissan emblem represents?
Nissan’s emblem takes inspiration from the Japanese flag, which also has a sphere in its design. In honour of the company’s home, the Land of the Rising Sun, the abstract ring has notches on the sides to symbolise the sun.
Nissan’s logo was recently updated, but why?
The automaker freely confessed that he sought for a more “thin, light, and flexible” emblem for his company. This demonstrates a preference for the minimalist, two-dimensional shapes that are now in vogue. Nissan also sought to simplify and expand the sign’s potential uses in light of its intended use of light-emitting diodes (LEDs) in future vehicles.
Does Nissan have plans to rebrand?
The 2020 Nissan logo redesign got rid of the 3D effect, silver lines, and the broad horizontal emblem. The end outcome was that the chrome emblem vanished. The inscription dangled in midair and two gaps opened up on each side of the ring’s framework.