Pinterest’s logo is a perfect representation of the service’s free picture hosting model. The logo for the social media platform Pinterest is designed with a young demographic in mind.

Pinterest Logo | HISTORY OF LOGOS
Pinterest Logo | HISTORY OF LOGOS

An Overview of the Pinterest Brand

Established in December 2009
The Company’s Founders: Ben Silbermann, Paul Sciarra, and Evan Sharp
Our main office is in beautiful San Francisco, California.

Pinterest is a free online community for dating, talking to new people, and discovering others with similar interests. You may “pin” your own pictures to virtual bulletin boards and organise them in albums. The Internet service stands out due to its novel interface and useful features, despite its limited scope.

Context and Origins

Pinterest Logo | HISTORY OF LOGOS
Pinterest Logo | HISTORY OF LOGOS

A definition of Pinterest would be helpful.

Pinterest is a social network and image-hosting service based in the United States. It’s a visual sharing platform that lets you upload photographs, pin them to a virtual bulletin board, organise them into themed or directional groups, and then share them with other users. Ben Silbermann, the platform’s creator, is responsible for its inception. She started the company in 2010 with an office in the San Francisco, California area.

Pinterest’s first logo debuted in 2010 when the site’s beta version was released (at first behind a paywall and then by invitation only). It seems that Ben Silbermann personally invited the first 5,000 users. The actual beginning of the undertaking occurred in December of 2009.

Developers have worked hard from day one to make the company logo and colours appealing in the hopes of gaining customers’ confidence. The “green,” unproven service had to justify its existence somehow. Much was counting on the emblem to represent the brand successfully. Designers have taken an unorthodox tack in depicting the word “Pinterest,” making it seem modern and trendy with a distinct emphasis on appealing to a younger demographic.

However, the online system has not progressed as rapidly as its developers had hoped. A staggering gap existed between the two platforms in terms of unique visitors. Her breakthrough came early; in 2011, she saw an exponential increase in her user base. This is what caused the Pinterest logo to become viral. Millions of people all across the globe have heard of her and seen her.

2010 – 2011

Pinterest Logo | HISTORY OF LOGOS
Pinterest Logo | HISTORY OF LOGOS

Bello Script was used for the original logo’s inception. It seems like an inscription made by hand in fancy calligraphy. A large white border with a grey outline surrounds the word, which is set on a black background. The insignia is respectable, albeit a touch jumbled from trying to include too many different design aspects.

2011 – today

Pinterest Logo | HISTORY OF LOGOS
Pinterest Logo | HISTORY OF LOGOS

Pinterest’s popularity grew with the release of the app for Apple’s iPhone. About the same time, he unveiled a new logo that was both more professional and easier on the eyes. They made an effort to stay true to the original design by placing a stylised letter “P” within a red circle. This symbol has not gone out of style.

2011 – 2016

Pinterest Logo | HISTORY OF LOGOS
Pinterest Logo | HISTORY OF LOGOS

Redesigning the service’s signature font was a priority in 2011. Although designers Juan Carlos Pagan and Michael Deal strove to keep a consistent aesthetic tone, the new logo is distinguishable from the original. Although it is still intended to seem like handwriting, the typeface has changed in appearance.

Modified the curves and angles of the letters (particularly the “P,” “r,” and “s”) and the lines that connect them. Taking the letter “s” as an example, a long rounded strip extends to the right from it; this strip curves upward, then dips suddenly, merging with the vertical stroke “t.” The dominant hue is a deep red, while the secondary hue is a bright white.

2016 – today

Pinterest Logo | HISTORY OF LOGOS
Pinterest Logo | HISTORY OF LOGOS

The social network abandoned its logo of five years in 2016 without looking back. This facelift, which merely modified the typeface and merged the service’s name with its notorious circular emblem, was likely not too extensive.

The grotesque font gives the text an air of seriousness that is appropriate for a corporate setting. The designers have standardised the form of each letter to make the font seem uniform and aesthetically pleasing. It’s probable that this was an effort to promote Pinterest to companies as a serious alternative to Instagram, Facebook, and Twitter rather than just a fun site for teens to hang out.

The Symbol’s Typeface and Hue

Pinterest Logo | HISTORY OF LOGOS
Pinterest Logo | HISTORY OF LOGOS

In this case, the social network’s circular logo was the source of trouble in court. It turns out it’s a near-exact copy of the Path symbol, down to the same dimensions and primary red hue. The white “P” also has the same form. Path’s symbol is a square with rounded corners, whereas Pinterest’s is just spherical. This causes considerable muddle, since users are often baffled as to where precisely each programme should be found.


Path has much greater historical claim to this icon. At the very moment Pinterest was about to register its red circle with a “P,” he was already putting it to use. That’s why in 2012, Pinterest had its application to register a new logo with the United States Patent and Trademark Office denied because of pressure from a rival social network. The patent office obviously didn’t care about the criticism since they went ahead and approved it.

Pinterest Logo | HISTORY OF LOGOS
Pinterest Logo | HISTORY OF LOGOS

The emblem’s lettering, which was formerly hand-drawn, now has a different-looking typeface. The designers settled on the severe Neue Haas Grotesk, which they tweaked ever-so-slightly to suit the aesthetic of the website.

The colour scheme is a nod to Pinterest’s primary colours, red and white. Numerous colour adjustments were made to the sign when it was updated.

Color coding on Pinterest

Cadmium Red Hex color: #e60023
RGB: 230 0 35
CMYK: 0 100 85 10
Pantone: PMS Bright Red C

Where can we find the secret of Pinterest’s logo?

Multiple hidden meanings may be found in the Pinterest logo. To begin, it resembles the letter P, which stands for the resource’s initials. Furthermore, the use of a pin highlights the capability of pinning a picture to the board. Its name, which comprises of the terms “Pin” (a pin, a pin) and “Interest,” together express the nature of the service’s operation (interest).

Where can I get the Pinterest logo?

There’s a unique symbol that serves as the emblem for this online business. It represents a pin and has the appearance of a twisted “spring” with a sharp end. The picture hosting service’s name appears to the right of the red and white circle in straightforward, even, sans serif typeface with some mild rounding.

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