Polaris makes snowmobiles, thus their emblem is immediately recognisable to extreme sports fans, fishers, and hunters.
|Founder:||Edgar Hetteen, Allen Hetteen, David Johnson|
|Headquarters:||Medina, Minnesota, U.S.|
Meaning and History
This transportation firm’s visual identity combines images and text. Meaning, the name serves to complement a theme symbol. All capital letters were typed, and the corners were rounded. Only at the terminal points of the lines can you make a clean 90-degree turn. Big, long symbols with rounded corners.A rectangular “O” with rounded corners. Its inner lumen has been replaced with a star.
Polaris’ logo is graphical as well. One of the brightest stars in the sky, Polaris, may be seen in its centre, inside a horizontal ellipse. Its rays are split evenly between blue and white. Its shape is reminiscent of a snowflake, which is a symbol of diversity in manufactured goods. Color has this similar idea; it belongs to the icy, chilly spectrum.
Font and Colors
Polaris color codes
Hex color:#3e5594RGB:62 85 148CMYK:58 43 0 42Pantone:PMS 7685 C