Pontiac is one of the GMC vehicle brands, which was launched in 1926 and retired in 2010. The brand was immensely popular in the USA and Latin America.
Pontiac Slogan
- Fuel for the Soul.
- Designed for Action.
- Let the soul-stirring begin.
- We are driving excitement.
Meaning and history istory of logos | history of logo design pdf
City of Pontiac, Michigan, and its namesake brand honour the Native American chieftain who led a revolt. The company’s logo and overall aesthetic have always been inspired by his work.
To begin, what is Pontiac?
Pontiac was the brand name of a defunct American automaker that began production in the middle of the 1920s and remained a division of General Motors until 2010. The brand’s automobiles did particularly well in the North and South American markets.
A Timeframe Covering the Years 1926-1930
The original Pontiac logo was created soon after the company was given its current name. For a while, the company’s logo included a red and blue shield inside a gold border that said “Oakland” to honour its hometown. The new logo was a milestone for the corporation since it was more subdued while still being highly vivid and lively.
Originally introduced in 1926, the Pontiac emblem included a Native American man’s visage in white with a gold outline, superimposed on a brilliant red shield. The nameplate, which was set in a classic font and rendered in white capital letters, was shown above the image.
The 1930 – 1959
The company reworked its logo and the Native American stereotype in the 1930s. Changes occur that make it more stylish and up-to-date, with lines that are both bolder and broader.
Brand alternates between two colour schemes, both of which include crimson red and silver. Though the primary business colour is red, the vehicle insignia is silver.
1959 – 2002
In 1956, an entirely new geometric logo was created. In the centre of the Dart logo is a southward-pointing arrow, thus the name. The tip of the arrow was adorned with a white star set in a narrow black frame.
2002 – 2004
When 2002 rolls around, the Pontiac emblem will finally be rendered in three dimensions. The new, silver-colored frame is thicker than the old one.
2004 – 2010
The most recent iteration of Pontiac’s logo updated the iconic symbol and included a distinctive new wordmark. Both the balance and sheen of the insignia have been improved. The wordmark is rendered in an open “P” and “A” in a contemporary sans-serif typeface.
There is no other logo quite like the Pontiac emblem. A model of how the past might be interpreted in a contemporary and even future context. The company never strayed far from its original mission and values.
The brand was providing its clients a classic and enduring symbol of elegance, passion, and power in each car they made: a colour scheme of silver, crimson, and white with black writing.
Style of text and hue
The new Pontiac logo has the same strong capital letters as the previous one, but in a contemporary sans-serif font with sharper, straighter lines. The Pontiac symbol uses a typeface that is most similar to Vast XXL Medium or Doublewide Medium, with some tweaks made to the “P” and “A” to create stencils.
The Pontiac brand’s visual identity relies on a colour scheme based on the timelessly elegant mix of red, silver, and black to convey an air of professionalism and superiority.
Font
