Reviving Logotypes in 2022: Logo Design Trends

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Observing the next trends in each sector was easier when the 2022 Design Trends were released. Based on the findings of our team’s research, we’ve chosen to concentrate our efforts on the anticipated trends in logo design for 2022. Let’s take a look at some of the most innovative examples from agencies and individual graphic designers to see what this year’s trends look like.

When 3D and hand-drawn wordmarks appeared briefly in 2021, the trend was quickly reversed due to the ongoing need for graphic designers to stand out and improve their work. Observe how it links to the most significant design trends and where it will take us in the near future.

1. Tall Logos

One of the first things you notice about a logo is how tall it
For a change from the traditional horizontal logo, narrow and tall logos are making a comeback. Going vertical is a terrific approach to distinguish out with a bold and unusual design,

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much like with business cards. There are both positives and negatives to being unique: certain customers and audiences will enjoy the fact that you’re distinctive, while others will be put off by it. It all comes down to the company’s brand strategy.

The following examples and thoughts for tall logo variants for various firms are provided to help illustrate this point.

2. Candy Colors

Surely, if your goal is to bring attention to your company, the appropriate color scheme may make a big effect. The logo design ideas for 2022 are influenced by one of the most popular graphic design trends of the year. Beautiful logos that aren’t afraid to deviate from the traditional corporate logo’s use of bright, candy-colored fonts.

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As a result of the candy-color trend, we can see how creative designers from across the world have used it to create logos that are both bold and welcoming.

3. Outline Logos

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There has been a rise in the use of outline style alongside flat design trends, although, unlike the latter, it continues to increase in popularity. Outline logos aren’t going to overpower your design, but they’ll also assist you to accentuate the current appearance of your design by being unobtrusive.
As a result, these logos are great for watermarks, tiny icons, and even bullet symbols. Outline graphic components are simpler to animate, more beautiful, and suitable for a wide variety of design styles because of their simplicity.

4. Serif Logos

Since the serif vs. sans-serif logo argument will never be resolved, this has been expected for some time. In the past few years, several of the world’s most well-known companies have started using contemporary sans-serif fonts instead of classic serif typefaces. Another argument is that sans-serif fonts are easier to read at various screen sizes, such as on a desktop, tablet, or phone.

The web has caught up to serifs, making them more readable as well. Designers may now use them to create attractive logos that reflect a brand’s identity. To illustrate that serifs are here to stay, we’ll show you some beautiful serif logos.
Modern and minimalistic serif logos may be just as elegant as the more traditional logos. You can give your new logos a little something more with the correct typeface.

5. Lowercase Logos

All-lowercase logos aren’t new (Adidas, BitCoin, Amazon, Facebook, Intel, Wacom, etc.); but, one specific factor is driving their increasing appeal in logo design. Instead of a literal word that follows the laws of grammar, the printed words of a logo must function as a visual. Visual harmony is achieved by the use of lowercase characters. When it comes to logos, the challenging letters (lowercase l versus capital I) and hard-to-kern characters make this trend inapplicable. All it takes is a little bit of imagination and a little bit of creativity with the typeface.

In contrast to the authoritative and intimidating feel that comes with all-caps typography, all-lowercase logos are accessible and inviting. Although many huge organizations, such as MasterCard, have switched to lowercase lettering to make themselves seem more accessible and human, this is not universal.

6. Art Deco

The logo trends for 2022 are another one of the most anticipated trends in graphic design. This century’s Art Deco is back in the new 20s, with class and machine-age slender geometry. Just look for the symmetry, geometry, and The Great Gatsby-esque aesthetics in the room. Elegant and stylish, but contemporary and resolute, Art Deco logos may be adapted to any design.

We can see how beautifully Art Deco can be incorporated into logos through the work of talented graphic designers from across the world. We’ll see a lot of contemporary logo design with gold hues in the next several years as a result of the new Roaring Twenties.

7. Holographic Logos with Neon Lights

Neon and holographic logos, with their dazzling color gradients and dark backgrounds, are particularly well-suited for future designs. Neo is all about bringing the 80s synth-wave back into design and having it shine in the dark, whereas Art Deco has a clean and beautiful geometric style.

Because of the dynamic gradients, the logo design seems to be in continual motion. When it comes to logos relating to technology, this is now the preferred method.

8. Animated Branding

Even though cartoons have been around for a long time, they are now more popular than ever. Animated cartoon mascots may be used to create dynamic and engaging logos for a wide range of businesses, not just those aimed at children. Take a closer look.
It is possible to find cartoon logos in a variety of forms, from 3D models with extensive features to flat or outline versions. All of them are vibrant and enticing.

9. Gradients

When it comes to gradients, they’ve been making a return for some time, and they won’t be going away anytime soon. Website backgrounds to overlays and logos are all examples of how this trend has persisted in the digital design world.

Design elements that use subtle transitions between hues are known as gradients. Gradients may vary from a single color to a kaleidoscope of hues and tints. Colors don’t matter; what matters is that your gradient design looks coherent. If you want your logo to have depth and dimension, you may include gradients into it. This is the exact opposite of flat logo design (which is still trendy this year, too).

Simple and effective, using gradients may help boost your logo’s visual appeal. Make sure your logo can be seen at any size and in every place. In order to get the most out of a gradient look, utilize it in a well-balanced manner.

Using a gradient, for example, should only be used sparingly and on a small portion of your overall design. Make use of gradient icons and simple geometric typefaces to create a beautiful contrast.

10. 3D-printed logos

3D logos have been making a reappearance in the Y2K style, and we’ve seen a rise in their popularity. Skeuomorphism, the idea that design things should imitate real-world objects, was at its height in the early 2000s, when 3D designs were all the rage. An easier transition into digital world was made possible by the usage of three-dimensional design components. After the advent of flat design, skeuomorphism was momentarily pronounced dead.

It will be necessary to develop 3D logos by 2022 if they are to remain relevant. It is possible to modernize your logo with the use of beveled edges, slight blurring, reflections and gradients. If you’re want to grab your viewers’ attention, this is an effective approach to do so. Make your 3D logo light, basic, and consider using it as just a small component of the overall design to keep it fresh and current.

Three-dimensional (or 3D) logos, like any fad, may not be for everyone. What kind of industry are you in? What kind of brand identity do you have? What kind of message do you want to send? You’ll know whether 3D logos are a good fit for your firm based on your unique requirements. For example, 3D logos may jump out of the screen and give your online presence some personality if most of your branding material is online. In contrast, if your logo is used primarily in printed marketing materials or branded items, the three-dimensional elements may be lost or even detract from the design.

11. Animated tv commercial

In recent months, we’ve seen both large and small organizations hop on the animated logo bandwagon, creating dynamic logos of their own. Is there any reason why this effect is so popular? An animation may be used to create a narrative, allowing a static design to come to life with context and liveliness. As a result, it gives your brand a creative advantage over your competition.

Consider your overall company objectives and how an animated logo asset may fit into your entire brand strategy before making a decision. In addition, think about your audience. In a loud and saturated digital world, you have just a few seconds to capture their attention.

Authenticity is the key to reaping the benefits of this logo trend in 2022. Maintaining a consistent brand identity is critical to the success of your animated logo. When it comes to subtlety there’s a small line between innovative and entertaining and obnoxious and distracting.

Let your animated logos shine on social media, your website, in presentations, and in promotional films.

12. Moods of the past

Whether it is on the catwalks or in the web design world, vintage designs are making a comeback. Even if the ’80s bright hues, ’90s grunge cult, and ’00s futuristic optimism are all your thing, we’ve got your back.

To recapture the zeitgeist, Gen Z has taught us, it’s all about personalization. This means that if your logo design has a vintage or nostalgic look and feel, you must apply it in a manner that is both genuine and in line with your brand’s message.

You may also use a combination of classic and contemporary design elements to create a logo that is both fresh and sophisticated. The marriage of traditional serif fonts with avant-garde logo forms is a great way to convey a brand’s identity. Consider color schemes that combine soft pastels with dark tones, or bright accents that aren’t anticipated. The combination of a historical style with a modern touch may make logos expressive and memorable.

Don’t forget that good branding is all about making people feel something. Logo psychology requires you to identify your target audience and interact with them in a relevant and meaningful manner. As a result, buyers will be more likely to identify your brand with a sense of familiarity and nostalgia.

13. Color schemes that are all one color

This trend is continually making a comeback, whether it’s in haute couture or athletic wear. Monochromatic color schemes will continue to inspire branding designs in 2022 because they are simple, clean, and infinitely adaptable.

When designing a logo, monochromatic indicates that you’ll just utilize one color. If you think this is easy or dull, you’d be wrong. A smart technique to enhance texture and depth is to create a refined palette that incorporates many hues and tones of a single color.

When you simply utilize one color for your logo, it has a lot of significance. Consider the emotions and sentiments associated with each color and select deliberately if you choose a monochromatic design:

Bright, earthy, and cozy will be the hottest color trends in 2022. In addition to traffic-cone orange, we’re also seeing chilly blue and gray-green shades. As the year progresses, muted browns and relaxing warm neutrals are increasingly gaining in popularity. Stay loyal to your brand’s identity by using colours that convey your message in its whole, rather than straying into the realm of the latest trends.

14. Intricate hand-drawn elements.

In the same way that your signature is unique, a hand-drawn logo lets you communicate your brand’s individuality in the most exact manner possible since it provides you greater creative flexibility. The addition of hand-drawn features to your logo gives it a more friendly and approachable feel to people who come into contact with it.

Hand-drawn detail adds a level of authenticity to a piece in 2022, and we recognize beauty in the flaws. Hand-drawn components may sometimes seem raw and organic, almost purposefully sloppy, in order to convey a feeling of realism. They may also provide a level of sophistication to a logo design by being delicate and flowing.

All kinds of logos may benefit from hand-drawn scribbles, freeform shapes, and typography, including letterforms, emblems, and combination marks. The sky’s the limit, and in 2022 we’ll see companies blaze a path with distinctive hand-drawn details, discovering new and inventive methods to communicate their visions..

15. Tones of a painting

Brushstrokes provide a real sense of logo design while yet being elegant and natural. Gleaming lines in brush strokes provide a feeling of motion and strength. Watercolor backgrounds and calligraphy fonts are just two examples of how you may include this approach in your logo design.

This year’s brushstrokes will focus on rich, saturated colors, thick impasto layers, and short, irregular strokes to create layered textures. Brushstrokes will also be gently employed to create bespoke typefaces and letters in typography.

Realistic brush strokes may be achieved because of the handmade aspect of this style. Consumers love this tactile feel, which makes it excellent for companies looking to build meaningful relationships with their customers.

16. This year’s most popular trend is the layering of clothing.

Using layering as a graphic method enhances your logo’s richness and depth. It’s all about clever layering that directs the viewer’s attention, placing certain components in the center and others in the background.

Layered letter logos, translucent effects, and new shapes will be seen in 2022. In order to avoid clogging up the overall logo design, layering should only be used in a purposeful manner. Throwing things together carelessly without taking into account the aesthetic consequences and the marketing message it conveys is of no use.

It is possible to mix and match sophisticated design components using layers. To get the most out of this logo trend, consider each piece separately and as a whole. It’s possible to build surprising and distinctive layouts by experimenting with different thicknesses, textures, colors, and spacing.

17. Focused on typography in the year 2009

A broad variety of font styles are developing in 2022 as typographic logos continue to be popular. Fonts ranging from exquisite high-contrast serifs to slick scripts are being used in logos and branding.

Text-based logos, including letterforms and wordmarks, may be used in any business and convey a sense of professionalism and confidence. It’s important to choose a font that is representative of your company and can evolve with it when designing your logo.

18. Well-ordered chaos

The previous two years have been tumultuous, yet the “organized chaos” design movement has emerged as a result. As an anti-establishment movement, controlled chaos is a free ideal that combines simplicity with mayhem. But it’s done on purpose—and it’s not breaching the rules.

In 2022, we’ll witness delicate and understated elements in this logo design style. You may tell an interesting tale with a logo that incorporates some of the design trends we’ve discussed in our list like experimental typography and layering and monochrome color palettes. New and edgy combinations are also being made using asymmetrical forms, negative space, and strange symbols.

Breaking the conventions of composition doesn’t have to entail straying from the norms of the written word. Make a statement with only one aspect of your logo design. Make one letter of your brand name stand out by lowering its font size or moving it beyond the imagined grid of the design. Your logo will undoubtedly stand out from the crowd if you choose an uncommon design.

19. Black and white is timeless.

In 2022, we should expect to see more logos in black and white. Make no mistake: black and white logos are strong, stylish, and in a way, timeless despite their minimalism. As a general rule, classics never go out of style.

A chiaroscuro appearance may be achieved using negative space when designing a black-and-white logo. The use of silhouettes and shadows in a photograph may be used to express subtle messages or to create whole new shapes and forms. It is possible to create the appearance of texture or alter the viewer’s viewpoint by using dots and lines.

The easiest way to achieve purposeful simplicity is to use a black and white logo, which requires careful planning. Your design must be expressive while also being succinct without the use of color to communicate emotion. The composition and meaning of your logo may be greatly enhanced by paying close attention to the font and spacing nuances.

Final Words

With only a few months to go before Final Words 2022, we’re ready to bring back the roaring 20s, neon from the 80s, and a whole lot of vibrancy and dynamism. The point of rules is to encourage people to violate them. With that, we can’t wait to see what graphic designers’ rulebreakers have in store for us in the future.

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