There will be fresh starts and new logo design styles in the new year. Here are ten of the most popular current approaches to logo design.
Logos should be classic in nature since it is the single most significant quality they may have. Your logo’s continued success depends on your dedication to staying current.
If you need your logo to stand out from the crowd, or if you’re simply looking for some design ideas, consider one of these 10 trends for logos in 2023.
1. To Have Fun With Characters, First,
After looking at a large number of logos, I found that many of them followed the same basic format. Logos that include the company name or initials are called logotypes.
The logotype’s design took certain liberties with the textual characters. To further, this technique entails substituting a symbol for a letter in the name, resulting in a catchy and novel moniker that sticks out from the crowd.
Because it is so central to a company, a logotype has to be memorable, unique, and convey some kind of message. Nevertheless, legibility of the logo is of paramount importance. So, keep in mind that you may experiment with the typography of a logotype all you want, but try to avoid making the text seem like a jumbled mess.
2. Sketches
In 2022, you can expect to see a lot of freeform sketching, which includes sketches, scribbles, and doodles. The best part about this strategy is how well it conveys the character of the brand. And nothing works better than an original drawing to accomplish that end.
Having a logo that seems like it was made by hand sends the message that the company isn’t afraid to show its true colours. This is the year to show off your passion of the unfinished with your logo.
3. Layering
Logos using several layers will also become more common in that year. By layering one design element on top of another, you may create a sense of depth, harmony, and contrast in your composition. Adding another logo on top of an existing one creates visual interest and unity.
You may layer any combination of text, colours, shapes, symbols, and patterns. Design components are disrupted by the jarring transitions between colours and patterns. You may experiment with bold colour splashes and different line thicknesses.
4. Bright Colors
Soft, subdued colours were popular in 2017. This year, though, we’re welcoming bold hues! We’re eager to bring more colour and joy into our lives in 2022, and what better way to achieve so than with a logo that’s just as vibrant?
Black and white logos will always have a place in design, but in 2022, logos will be characterised by a much more vibrant use of colour. Using a vibrant colour scheme may help your company connect with a younger demographic by sending the message that it’s energetic, modern, and enjoyable.
Although designers may amp up the hue, they will likely dial down on other aspects. Picking too many elements might cause your logo to seem cluttered.
5. Monograms
Monograms are logos composed entirely of typography; they are also known as lettermarks. Two or three letters make up these emblems (one-letter logos are considered letterforms). In most cases, the letters will represent the initials of your company. The meaning of a monogram may be deduced from the typeface used to create it.
The 19th century was when monograms were at their peak in terms of popularity, but their recent resurgence shows that classics like these never really go out of style. A monogram conveys a sense of reliability, professionalism, and sophistication, making it an ideal choice for anybody in the wedding, interior design, or building industries.
6. Geometric Shapes
Design is built upon geometric forms, thus it’s crucial to know the symbolic significance of each one before incorporating them into a logo.
Symbolism is frequently a game in a contemporary logo’s design. We’re stepping it up a level this year by using timeless iconography in our logo.
You may use symbols to get this look, but avoid using anything too fancy or crowded.
As a result of this movement, logos will have more structure while yet maintaining a gentle and uncomplicated aesthetic. Consider the possibilities of using a logo on a postage stamp. Even though stamp ink has a smooth feel, a geometric form is required to keep the design cohesive.
7. Negative Space
Nerd wordmark logo Aditya | Logo Designer •Follow •Hire Me
Another development that I want to see more of is the intentional use of negative space, or the “unused” parts of a design. It’s a fun method to help construct a shape that symbolises a vital feature of your brand. In the FedEx logo, the dashed line between the ‘E’ and the ‘X’ represents an arrow pointing in the other direction.
Logos with negative space draw attention to your company’s innovative spirit. The logo may be designed to include subtle messages and visuals meant to intrigue and attract clients.
8. Disappearing Letters and Text
Wordmark logos are reliable and let your customers easily recognise your business. Thanks to advances in typography and the ability to design one’s own typeface, text now serves a different function.
Wordmarks have taken on the minimalist aesthetic of negative space and vanishing text this year.
Because of the mystery created by the gaps in the letters or phrases, your audience will pay closer attention. If you do this, though, you risk your brand becoming unrecognisable.
9. Glitch/Static Motion
As much as we all hate to admit it, 2020 was the year that started the whole TikTok and glitch craze.
Why not face 2022 with an attitude of “the glitch is awesome;” it could just get you through. It transports us to an era of pixelated television, but also sets us free to explore new, exciting radio waves.
The glitch is adaptable enough to be useful in any field, from traditional photography to cutting-edge technology.
Create a logo with static movement in mind to make your message and brand resonate with consumers.
10. Gradients
Please don’t think about gradients in logo design as being of only one colour when we speak about them. This year’s gradients should use vibrant hues that combine to provide a cosy, secure, and diverse feel.
What about attempting a three-dimensional design for your gradient logo to take it to the next level? Make your gradient stand out by using shadows and highlights.
Take two colours that represent you and your company and combine them to make the ideal design for your new website, t-shirt, or bucket hat; you don’t need a logo design with a billion colours.
If you find that this aesthetic works for you, then by all means, have some fun with it! In your next logo, express all the colours of the rainbow.
Over to You
From bold colour palettes to negative space, there are many fascinating design ideas to explore on your logo and give it a fresh appearance for the new year. Which of these trends do you believe will endure until 2023?
Disclaimer
The material given on this website is for informative, educational, and/or editorial reasons only. It is not meant to suggest any association between Tailor Brands and any other brand or trademark referenced on this website.
