Bhutan welcomes visitors back after two years of solitude. It updated the logo to attract tourists. In early October, the nation unveiled an updated identity. There is some information on new branding, not everything.
As an ethnic symbol, the emblem represents state growth and hope. It should inspire pride in the monarchy and intrigue visitors. MMBP & Associates’ London studio’s outcome matches the vision.
Bhutan’s logo encompasses its history, geography, objectives, and character. The design was unique, rich, vibrant, and bold. the country’s existing legacy prepares for the future. The developers digitally reimagined national symbols and developed contemporary yet conventional iconography.
The logo included four Buddhist mythical beasts stylised in local tradition. They computer-adapted. Bhutan’s “stars” and jewellery are traditional. Rebuilt, rethought, and presented as a continuous ornamental pattern. It resembles a constellation-filled night sky. Every tourist may see something attractive and delightful in abstraction using an imaginative telescope.
Color symbolises too. The national flag and local wildlife inspired the primary palette. Yellow and orange are the basis, with green (cypress), blue (Himalayan poppy), and black added (soot from fires). This “iconography” references the new visual identification system, old folklore, myth-making, and folk art.
The insignia was clear and contemporary, representing a bold and brave nation with far-sighted people. Its two-level “Bhutan Believe” inscription is a suited for most digital media.