SAB unveiled their new logo and motto in mid-November. The company’s first significant repositioning in 20 years. CEO Richard Rivett-Carnac said it will help them dominate the beer industry and succeed in marketing. He said that the redesigned logo represents South African Breweries’ contemporary mission, as expressed in the phrase.
The brewery’s new sign shows a whole manufacturing cycle, indicating optimism. Beer’s golden. Because it’s their business, all workers love it. Beer lovers are priceless.
The crimson arc underneath the golden arc symbolises the nation’s glory. Zoleka Lisa (VP of Corporate Affairs) said she is honouring the state. The bands gather in purpose and enthusiasm to go ahead. Thus, the circle approaches the brewery name. SAB.
The characters are positioned that the ring integrates nicely into all three glyphs. At “A,” a circular fragment replaces the crossbar. “S” touches bottom line. The stripe connects “Bhalves. ”’s The designers painted the brewery’s name crimson to ensure state-brewery harmony.
The new logo honours the SAB trademark-owning parent corporation. Anheuser-Busch InBev is abbreviated AB InBev, which uses similar letters. “To a Future With More Cheers” is the company’s current tagline. It communicates a plan that lets the brand see and develop a bright future.