The North Face is one of the most successful outdoor goods manufacturers in the United States. The company specialises in the design and sale of outerwear, footwear, and other equipment like sleeping bags and backpacks.
The significance and the past
One of the businesses that has always stuck to the same strategy since it was founded is North Face. They have never deviated from their original plans. The firm was founded as a maker of outdoor and mountain gear, with the snow peaks and cold temperatures in mind when it was founded. The brand’s distinctive emblem, which was created in the 1960s, is not as straightforward as it may first seem to be.
1966 — 2010
The logo for The North Face brand was developed in 1966 and included a monochrome badge with a three-level inscription that was positioned to the left of the strong abstract symbol. This badge was placed to the left of the North Face brand name.
The Half Dome mountain peak in California is well-known for its distinctive form and smooth rounded lines, which are represented by the brand’s insignia, which is comprised of three wires that are arched over each other to form a triangle.
The original version of the logo featured a monochromatic colour palette, which gave the image a strong and solid appearance. Additionally, the logo could be placed on almost any colour of the background and texture, including being written on a tag, a resin badge, or embroidered on the brand’s clothing.
2010 — Today
The North Face logo had a minor revamp in 2010, which mostly consisted of introducing a new colour palette consisting of shades of red and white. Additionally, the words and insignia were repositioned so that they were centred on a square of scarlet hue. The colour scheme of red and white, which precisely reflects the nature of the company as well as the goals it seeks to accomplish, is representative of power, progression, and energy.
As for the worm dark itself, it is still written in full capital letters using a sans-serif typeface that is strong while yet being clean and classic. This typeface is extremely comparable to typefaces like Sequel Sans VF Disp Semi and Neue Helvetica Georgian Bold 75.
Symbol
The North Face did not have a signature logo for the first three years of its existence when the company was founded. It wasn’t until 1971 that a designer from California by the name of David Alcorn came up with what has remained the logo for the firm ever since it was created.
Emblem
The wordmark “The North Face” is combined with a quarter-circle to create the company’s logo. The latter is intended to conjure up images of Yosemite National Park’s Half Dome, which is a granitic rock feature that is more than 2,700 metres high. The distinctive profile of the mountain was unmistakably the impetus for naming it.
Font
Even though the serif all-caps font that is included in the North Face logo does not have any particularly distinctive characteristics, it is quite readable and clear. Because of this, there is never any room for speculation about the identity of the firm that is represented by the logo.
Color
The colour red was selected by the firm because it is associated with bravery and vigour in the body. In contrast to the dark backdrop, the white lettering and insignia are easily recognisable. In the past, the North Face emblem was only available in black and white.
