There are 6 creative branding trends to watch out for in 2022,

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just as there are 6 brands to watch out for. The branding fads that were once considered cutting-edge and cutting-edge have now grown outdated. It’s a good idea to embrace the top brand design trends of 2022 in order to remain current in the eyes of your customers in 2020.

Who better to predict the future of branding than the people who create it? When it comes to the greatest branding trends for the year 2022, we surveyed our 99design community of worldwide designers. These 6 tendencies emerged as a result of their replies.

10 Principles of Design: The Pocket Guide | Design Trends of 2022 | Trends in Design for 2022

10 Principles of Design: The Pocket Guide | Design Trends of 2022 | Trends in Design for 2022

In 2022, these are the top 6 branding trends to watch out for:

1. Put a face to a name by creating a profile picture.
2 . Use wacky art in your designs.
3. Expressive trademark colors should be used.
4. Make a geometric pattern a part of your brand’s identity.
5. Set out to make things difficult for yourself.
6. Immerse yourself in the experience.

1. Put a face to a name by creating a profile picture.

It’s always a good idea to include a picture of the person you’re referring to in your social media postings. We’re seeing a lot more images of individuals representing the brand, especially faces, and particularly faces with personality, lately from branding designers. Faces, after all, are a great way to humanize a company, and 2022’s branding trends are all about this.

As a result of the current branding fad, many organizations are choosing to utilize an illustration of a real person. This not only gives you more control over the final look, but it also allows you to experiment with different artistic styles, which can communicate the type of brand you are: the cartoonish logo for a beer and food company designed by NikolaNTM has a very different tone from the more artistic and lifelike artwork by bubupanda below.

2 . Use wacky art in your designs.

Your branding materials should have the “quirky element,” especially if you’re trying to reach a younger audience. One of the best ways to build brand recognition and memorability is to use one-of-a-kind imagery, especially if it’s adorable, amusing, or wacky.

Hand-drawn graphics are most often used by companies, although quirky encompasses a wide range of creative forms. Do not be averse to attempting new things. It’s a frequent decision to dress up animals in anthropomorphic outfits to emphasize the absurdity of the situation. But if you want to stand out, don’t simply copy what everyone else is doing—try something a little different, like this dismal beer label made by Contreras.

3. Make use of trademark colors that are expressive

According to conventional wisdom, the most effective color schemes are those that are basic and consistent, since customers come to identify your brand with its most distinctive hues. However, this limits your brand’s ability to express its personality via more complicated color schemes and the employment of distinct colors to convey the meaning of each of your items, despite the fact that this is true. Expanding your brand’s color pallet to include a wider range of expressive hues is the answer.

In the year 2022, a brand’s identity will be conveyed by its color palette.

There are seven creative branding trends to watch out for in 2021,
There are seven creative branding trends to watch out for in 2021,

Because of this, we’re seeing more and more companies experiment with unorthodox, non-naturalistic color schemes with a lot of range and intensity. A brand or product’s identity is conveyed by color alone, and these powerful hues may be used in a variety of ways.

4. Make a geometric pattern a part of your brand’s identity.

There’s a lot of horrible things going on in the world, and we’re not going to sugarcoat it. Even corporations are finding it more difficult to maintain a neutral stance in the current political climate. Gen Z and Millenials, in particular, want companies they support to take a stand on issues of social, environmental, or economic importance. For more and more consumers, brands that don’t have a clear purpose are essentially worthless.

Because of this, one of the branding trends of 2022 is to take a position on an important subject, preferably in alignment with your target audience’s position (unless you really missed the mark from your initial projections). Brands that represent a single important problem may be the basis for whole business models, which means that your perspective will have a greater impact.

Make sure your branding materials mirror your beliefs so that your audience knows what you’re all about. Sharing your cause on social media and teaming up with a well-known activist are also effective methods. Your logo and website should include green and environmental images, for example, or you may use photographs of your activity to show your viewpoint.

5. Use geometric patterns to broaden your brand’s appeal

It’s one of the more unexpected 2022 branding trends: big blocks of repeating designs to produce a wallpaper-like effect. It’s important to note that the use of patterns is not a replacement for logos or primary imagery. It’s a good idea to use patterns in the correct places such in an advertisement, t-shirt, merchandise, website backdrop, or printed menu.

There has been a strong connection between geometric forms and repeated patterns throughout human history. Geometric patterns are a wonderful choice for branding products that want the logo to take center stage since they strike the right balance between exciting and distracting.

6. Immerse yourself in the experience.

Have your pattern replicate an aspect from your logo to get the most out of this branding trend. You may be able to utilize your logo as a pattern source if it is simple enough.
Aim for imperfection in your work since some people aren’t interested in perfection. There are certain customers that want a style that is rough around the edges, such as uneven spacing between images or words or lines that nearly join but don’t quite meet and you’re just gazing at that small space between them like “c’mon!” a little too much.

Younger, more counter-cultural consumers respond strongly to brand designs that purposefully stray from perfectionism (just like the quirky trend above). Many people nowadays are distrustful of pixel-perfect logos that have every single hair in the right position, and this new trend is a reaction to this.

This design isn’t for everyone, but it’s a great fit for certain companies. If your company focuses on niche markets, this branding trend is a terrific chance to explore new terrain and create a unique appearance and feel for your company.

It’s important to create an experience that immerses you in the story

All of these things are part of a complete brand identity: your logo, website, product packaging, etc. A well-designed product isn’t enough in 2021; customers want you to take them on a trip. If you truly want to impress them, offer them a memorable experience.

The unpacking experience is now more important than ever because of the rise in internet transactions. When it comes to opening a package in 2021, businesses and designers will think about the whole process and make it a unique experience by making sure that even the tiniest element is on brand and captivates the consumer as they open the box and unwrap their items.

It doesn’t matter if it’s Crockd’s charming illustrated voyage or the gorgeous Glossier unboxing experience, these firms thrill

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their consumers every step of the way.

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