We can all agree that the TikTok logo stands out for its uniqueness and simplicity. The tremolo symbol, chosen to represent the service’s musical and visual leanings, is graphically displayed as part of the network’s logo.

TikTok is a video-editing and sharing platform that operates entirely online. ByteDance Ltd., a Beijing-based Internet technology firm, released it in 2016. It is among the world’s most popular app downloads, not only in China.

Context and Origins

TikTok: Brand overview

Founded:September 2016

In other words, what is TikTok?

The Chinese app Douyin has an international counterpart called TikTok. It’s a platform for sharing and viewing videos up to three minutes in length. TikTok was released in 2016, but it wasn’t until a merger with Musical.ly made it the biggest video community that the app became public.

TikTok’s logo is an illustration of an eighth note. The site is often used to film short music videos, which inspired the icon selection. Black, purple, and blue are used to create a unique aesthetic in the design. The colour black was chosen because it was meant to evoke the atmosphere of a darkened music hall with spotlights focused squarely on the performers.


A 3D effect is being created by the symbol here. They say you have to wear 3D glasses to really appreciate her. This is incorrect, however, since the creators did not intend to make an anaglyph and did not rotate the image horizontally. They were attempting to recreate the tremolo effect, which is created by repeatedly playing the same note at a slightly different volume. After all, “Shaking Music” is what the Chinese name for the TikTok app, Douyin, means in English. Therefore, it seems as if electromagnetic waves have warped the logo.

Timeframe: September 2016 – December 2016

TikTok’s logo used to be a lot less complicated before they added the 3D effect. It, too, was a note generated by superimposing several other notes, but it seemed disordered. For the sake of musical “infinity,” the designers twisted the central piece ever-so-slightly to hint at the existence of multiple amaranth-hued layers. To that, they’ve added shadows. A.ME. was written briefly at the bottom. The first letter was printed in a traditional style, but the other two were clearly scribbled by hand using a black marker with a large nib.

2016 – today

The new app’s logo is a musical note. However, the designers have also included an effect that, if seen without special glasses, is very comparable to 3D hues.

2017 – 2018

To increase global brand identification, we have added the term TikTok to the emblem. Having the “Note” logo on the app or other promotional materials is no assurance that people will remember the brand. Improved brand recognition came about when the term “TikTok” was added to the icon.

2018 – today

Popular Chinese app Musical.ly was acquired by TikTok in 2018. The company adopted a brand-new logo shortly afterwards. The letter “O” has been updated with a 3D effect now. Nothing else about the logo has been updated.


The Symbol’s Typeface and Hue

Since 2017, the word “TikTok” has been superimposed over the logo’s visual portion. There was a time when “Tik” and “Tok” were written individually, with large spaces between them; later, they became one unified word. In 2018, this occurred. Then, a “note”-like purple-blue outline of the letter “o” emerged.

The designers also made a few subtle changes to the font’s aesthetic, such as rounding out the “idot “‘s and shortening the “T” and “kstrokes. “‘s The fonts are still the same, however. The designers have used a popular sans-serif typeface because they feel it best represents the clean, modern feel they were going for in creating the brand.


Text may appear beneath the note or to its right; there are no restrictions on its placement. Its dimensions shift somewhat in light of this factor. The word “TikTok” is identical to the logo’s visual representation when both are quite close to the horizontal plane.

The tremolo effect in music is represented visually by a palette of complementary hues. Black (colour code: 010101) is the primary colour. He drew a picture of a note. Light Aqua (#69C9D0) and a purple tint of red (#EE1D52) are also available as alternatives. They’re layered in an irregular manner, giving the appearance that the pattern is quaking due to the presence of an electromagnetic field.

Codes for using colours on TikTok

BlackHex color:#010101
RGB:1 1 1
CMYK:0 0 0 100
Pantone:PMS Black 6 C
Middle BlueHex color:#69c9d0
RGB:105 201 208
CMYK:50 3 0 18
Pantone:PMS 325 C
AmaranthHex color:#ee1d52
RGB:238 29 81
CMYK:0 88 66 7
Pantone:PMS 1925 C

Where did you get the logo for TikTok?

There will be no public acknowledgement of the logo’s creator for TikTok. Supposedly, he is a young guy who enjoys going to rock shows. It’s unclear whether that’s the case.

Where did the inspiration come from for the TikTok logo?

The letter “d” is the basis for the TikTok logo, which is a stylised musical note. You may be aware that the ancestor of TikTok, the Chinese app Douyin, also starts with the letter “d.” Simultaneously, the picture is based on the tremolo effect; the creators aimed to communicate the sound’s wavering via the use of an unconventional colour combination. After all, “Douyin” means “shaking music” in English.

Can you tell me about the process of creating the TikTok logo?

Someone at TikTok claims that rock concerts served as inspiration for the company’s logo. He drew inspiration from the dramatic contrast between the dim theatre and bright stage. Neon reflections provide a contrastingly brilliant outline to the musical note’s dark centre. The creators also included a visual shake effect to make a pun on the name “Douyin” (which means “shaking music”).

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