Perhaps you are on your road to launching your own business and you keep hearing the phrase “logo” around every corner. But what does it all mean? What exactly is a logo? What are the many sorts of logos? What style of the logo should you choose for your company? What are the advantages and disadvantages of each logotype?
In this post, we describe all sorts of logos in the world, show samples, and give you some helpful hints to determine if they are a suitable fit for you!
Here is a fast list to help you quickly explore different sections of the essay and understand the importance… and let’s dive in:
At the start of every firm, the most important item is the LOGO. The logo is the most important aspect of any business since it represents the entire entity, whether it is a product or a corporation. A logo design firm or an individual designer may create any logo that is appropriate for the business or service. Different brands utilize many Popular styles of logo design to successfully represent their firm and products.
Do you know how a business achieves its pinnacle of success? Do you realize that every creative logo design has a backstory?
What Is a Logo?
A logo is a picture, word, form, abstraction, or a mix of these elements that is used to symbolize a firm. It is a mark that may be placed on a number of things, such as business cards and stationery, to assist the user in identifying the firm. Not to mention, one of the most significant purposes is to elicit a specific feeling and analogy in the user.
Consider Nike’s swoosh symbol (logo): most people know it without needing to be told that it represents the Nike brand. With its curving and dynamic design, it also conveys motion, speed, and agility. We can all agree that it appeals to the target group — energetic individuals who enjoy sports and are always on the go.
Now, let’s take a look at each of the many styles of logo design and analyze their attributes, appropriate uses, and examples:
Logo Types: Monogram / Lettermark
A Monogram logo, often known as a letter mark, is a letter or group of letters that is generally the company’s initials. The most typical application is when a company’s name is too long and they prefer to be represented just by initials.
Simplifies complex/long names
Fit well in various areas and sizes
It is easier to recall than, say, a sign.
It is simple to copy on numerous mediums, which is advantageous for new and emerging enterprises.
It’s possible that it’s not legible.
Can appear to be many others
Types of Logos: Wordmark / Logotype
Wordmark logos have a business story behind them, which varies depending on the firm name. It does not utilize a brand’s precise name. Using a powerful design, font color, and components to create the greatest WordMark logo as if it were the name of a business or corporation. Google and Coca-Cola are two examples.
A wordmark logo (or logotype) is similar to a lettermark logo, except it includes the entire company name. It’s a font-based logo that’s mainly utilized by businesses with unusual names. By utilizing unusual typography, the brand’s name itself makes an image (fonts and shapes of the letters).
The brand name is simple to remember.
Easy to use
When compared to other forms of logos, will require less variety and adjustments over time.
If not done correctly, it might appear generic – utilize distinctive typefaces and color combinations to differentiate yourself from the competition.
Types of Logos: Abstract
It is a form of the pictorial logo in which the image is used to identify the nature of any brand. The advantages of an abstract mark logo are that it allows individuals to symbolically represent what their firm performs. An abstract design relies heavily on color, topic, and design. Abstract logo designers must deal with all of these issues in order to develop a one-of-a-kind logo.
To attract the attention of customers, businesses like to utilize an abstract sort of logo. The product or service is symbolized with a symbol or emblem that is both memorable and visually appealing. In a nutshell, it communicates a complex topic through an intriguing shape, form, or emblem.
They are usually made out of geometric forms in various compositions and combinations.
You have a visual mark if you can recognize the symbol/icon as a real-life thing.
Can be useful for large corporations with several divisions that operate in more than one industry.
Very beneficial for tech firms
It is difficult to design well.
Types of Logos: Pictorial Type
A pictorial mark (also known as a brand mark or logo sign) is a graphics-based logo. It’s usually the first thing that springs to mind when you hear the word “logo”: the famous Apple logo, the Twitter bird, or the Target bullseye. Each of these firms’ logos is so iconic, and each brand so well-known, that only the symbol is instantly identifiable. A real brand mark is nothing more than a picture. As a result, it might be a difficult logotype to utilize for new organizations or those with little brand awareness.
A pictorial logo is a stylized and simplified image, such as a picture, that is instantly recognized. The most well-known examples are Apple’s apple image and Twitter’s bird logo. They are a popular style of the logo since they convey more information about a brand than a word or an abstract shape. They rely on the associations that individuals will form. Furthermore, individuals have traditionally preferred sights and images, which aid with memory. It frequently alluded to the company’s objective and made a powerful statement.
It has the potential to be incredibly unique.
Symbolic and capable of eliciting a certain emotion in the viewer
Highly creative, articulating a promise, sentiment, or offer you wish to make
Because you don’t force the user to read/pronounce unusual names, it’s ideal for worldwide business (wordmarks)
Suitable for representing more than one product or service that you provide.
It can be simple, which emblem logos, for example, cannot provide.
Without a wordmark, it might be difficult to identify a brand, especially if the brand is new – there is a need for advertising.
If you are a barber, chef, or hairdresser, for example, it is difficult to establish a logo that tells the audience what your specialty is while also distinguishing you from the competition.
For specific professions, services, and goods, might be too abstract and unclear at times.
Types of Logos: Mascot
The most noticeable feature of mascot logos is the inclusion of artwork and characters.
These are lively, colorful, fun, and approachable. Mascot logos are used by many children’s goods firms, food enterprises, and sports teams because they are eye-catching and the most appealing of all forms of logos.
Last but not least, this form of logo assists the client in developing a link with your business and relating to the animated, human-like figure.
Mascot logos are those that include an illustration of a mascot. Mascot logos are a terrific way to establish your own brand spokesperson—er, spokes-character(?). They are sometimes bright, sometimes cartoonish, and always entertaining.
A mascot is a cartoon figure that represents your organization. Consider them an advocate for your company. Famous mascots include the Kool-Aid Man, Colonel KFC, and Mr. Peanut from Planters. Mascots are ideal for businesses that wish to foster a positive environment by appealing to families and youngsters. Consider all of the mascots at sporting events and the wonderful dynamic they generate by interacting with the audience!
This is ideal for catering to youngsters and families.
Friendly, pleasant, and puts a smile on the faces of the users
They appear more accessible and are so favored by big groups of people.
It is difficult to attract additional corporate organizations and customers.
It is difficult to integrate more exclusive, high-end items and services (as they are more approachable)
A skilled designer is required to make the illustration.
Over time, design modifications are frequently required so that the logo better reflects the current audience’s appearance and demands.
Types of Logos: Emblem
An emblem logo is a typeface enclosed within a symbol or icon; think badges, seals, and crests. These logos have a conventional style that may create a strong impression, making them a popular choice for many schools, organizations, and government bodies. Emblem logos are very popular in the automotive business. While they have a classic appearance, some corporations have successfully modified the conventional emblem look with logo designs suited for the twenty-first century (think of Starbucks’ distinctive mermaid symbol or Harley-renowned Davidson’s crest).
Emblems have a lengthy history — for centuries, families, castles, and institutions have used them. As a result, the emblem form of the logo creates a strong emotional response.
Easily imitated on badges, seals, and crests
Excellent for conventional businesses, universities, government organizations, and other institutions.
If you want to develop your brand as a “classic,” “one-of-a-kind,” or “one-of-a-kind,” go there.
It is incredibly original and difficult to duplicate to build anything comparable, hence – difficult to confuse.
Most current trends favor simplicity and the notion “less is more”; it’s difficult not to overuse an emblem logo due to its various elements/parts.
Not appropriate for all types of businesses/companies – only conventional brands
Types of Logos: Combination Mark
This style of logo is a hybrid of visual markings and wordmarks.
The elements can be placed next to one another, on top of one another, or merged together.
A combination mark is a logo that consists of a wordmark or lettermark mixed with a graphical mark, abstract mark, or mascot. The image and text can be displayed side by side, stacked on top of each other, or combined to form an image. Doritos, Burger King, and Lacoste are examples of well-known combination mark logos.
Because a name is connected with the picture, a combination mark is a versatile choice, with both the text and the icon or mascot helping to promote your brand. People will immediately identify your name with your graphical mark or mascot if you choose a combo mark! In the future, you may be able to depend just on a logo symbol and avoid including your name. Furthermore, because the combination of a symbol and text creates a distinct picture, these logos are typically simpler to trademark than a visual mark alone.
Finally, these are the more common forms of logos you could encounter in the wild. All sorts offer something unique to the table, and it all depends on the mood, tone, and image you want your business to produce. I hope you enjoyed this fast instruction and that it has given you some ideas for your next logo creation.
Are you looking for additional ideas? Here are some great logo design ideas for you to consider.