Volkswagen is a renowned brand of vehicle manufacturer, which was formed in 1937 by the German Labour Front. Today, the corporation is one of the most successful volume automotive manufacturers in the world, as well as the biggest automaker in the globe.
Volkswagen slogan
- Das Auto.
- Think Small.
- Small wonder.
- Drivers Wanted.
- Relieves Gas Pains.
- For the love of the car.
- It’s not a car, it’s a Volkswagen.
- If gas pain persists, try Volkswagen.
- If only everything in life was as reliable as a Volkswagen.
Meaning and history
“vehicle for the people” is what the word Volkswagen literally means when translated from German. The brand was established out of Adolf Hitler’s concept. He dreamed of constructing a motorway and making motor cars more accessible to the general public. The concept was created in 1933, when Hitler attended a car display in Berlin. A year later Hitler became the leader of Germany and persuaded Ferdinand Porsche to commence the manufacturing of “people’s cars”.
The drawing that appeared in a French magazine in 1934 served as the basis for the first automobile, the Volkswagen Beetle.
1937 – 1939
The first logo for the company was comprised of the letters “V” and “W” stacked atop one another inside a rectangular frame designed to resemble a cogwheel. It was a graphical representation of the swastika sign that had a rounded appearance.
1939 – 1945
A new version of the logo was created after a period of two years. Although the Nazi iconography has been removed, the cogwheel and letters have been retained in the logo. The new logo is functional, uncompromising, and masculine, and the proportions have been brought into better alignment.
1945 – 1960
The longest-running version of the brand’s logo was designed in 1945, and it served as the basis for the one used today. It is more visual and forceful, with a focus on the usefulness and high quality of the product.
1960 – 1967
1960 was the year that saw the creation of the one-of-a-kind square logo. The goal was to preserve a brand’s reputation around the globe even after it began expanding into new foreign markets. The new Volkswagen logo included a squared-off frame with a monochromatic colour scheme, both of which reflected the strength and dependability of the company.
1967 – 1978
After seven years, the square no longer exists, and in its place is the conventional circle that represents the brand. The design of the new logo was reminiscent of the one that had been in use since 1945, but it was simpler and more sophisticated. The original colour scheme was replaced with one consisting of blue and white, with the blue lettering being shown against a white backdrop.
1978 – 1989
The shape of the logo was altered little by doubling the border; also, the letter “V” was made slightly more diminutive. The colours were changed to what we see on the most recent version of the logo, which is a white sign on a blue backdrop.
1989 – 2000
The changes that occurred throughout this time period were mostly concerned with the colour palette. Even though it is still blue and white, the blue has become more transparent and vivid. Additionally, the ratios went through some minor alterations.
2000 – 2012
The new logo, which is three-dimensional, was developed. The hue white took on a silvery sheen, while the blue mellowed down and took on a more intense quality. At this point, the proportions are totally harmonious. The logo has an authoritative appearance.
2012 – 2019
Although the size of the insignia has been reduced, the 3D impact of the new logo has been enhanced to its full potential. The lines of the letters seem to be sharper and stronger, which gives a logo a powerful and confident aspect while also creating the idea that progress is being made.
2019 – Today
The present logo was developed for the purpose of commemorating the company’s introduction of electric vehicles. It is simple and advanced all at the same time. The Volkswagen emblem has reverted to its traditional two-dimensional appearance, which lends it an air of sophistication and refinement.
The Coat of Arms
The logo of Volkswagen may be recognised from a distance with ease. Around the world, people recognise it by its circular frame that bears the initials of the brand.
The brand’s logo is made up of two letters: a “V” for “Volks,” which stands for “people,” and a “W” for “Wagen,” which stands for “vehicle.” The “V” is positioned in front of the “W.” A circle surrounds the letters in this representation.
The Volkswagen logo uses a mix of blue and white for its colour scheme, with blue serving as the backdrop colour and white serving as the lettering for the logo. This palette emphasises the professionalism and consistency of the brand, with the primary emphasis being placed on the product’s quality.
The brand’s logo has gone through many iterations throughout the course of its existence, but the fundamental design remained always the same.
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