What are the basic rules for a successful logo?

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Logo Design: The 5 Essential Principles

Are you aware of the significance of your company’s logo? In order to reach your customers, prospects, suppliers, and the press, it appears on everything from your letterhead to your website. As a result, your company’s logo is the first thing people see when they come into touch with you. For the sake of your business, your logo needs to portray a positive image for your company. Even if you work from your basement, you’ll appear like a professional if you present yourself clearly and energetically.

That’s a tall order, isn’t it? Maybe. In the search for a brilliant logo, there are several tried-and-true rules you may follow. Whether you work with a company or do it alone, here are certain ground principles to keep in mind:

1.Your company’s logo should be original and honest in its depiction of your business. As simple as it may seem, you’d be amazed at the number of company owners that want a product or service that is “just like” one of their competitors. There should be a connection between the “bug” in your logo and your industry, company name, a distinguishing feature of your business, or a competitive advantage you provide.

2.What do you want your customers to remember most about your company? If you need something delivered quickly, think about using images of a clock or wings. For high-tech enterprises, abstract symbols are a good option since they communicate a sense of advancement. Or maybe you’re looking for a symbol of your product or service. If you can, be smart, but don’t sacrifice clarity for it.

3.Avoid going into too much depth. Complex logos are more difficult to identify than simple ones. Clean, uncomplicated logos decrease and grow far better than elaborate ones, and thicker lines and letters show up better.

Your logo should be basic, but not too simplistic. Logos that stand out don’t go overboard with the whimsy. McDonald’s, Nike and Prudential are some of the most successful companies in the world. Take a look at their logos, which are both basic and effective. Clean brand symbols have the capacity to entice hungry 4-year-olds to eat at McDonald’s.

4.A logo must be able to operate in both colour and monochrome (one-color printing). Is it nice in colour if it doesn’t look decent in black and white? Be aware that four-color logos might cost up to three times as much to produce as simple logos printed in one or two colours.

Make sure your logo can be resized to whatever size you need it to be. For both small and big scales, it should be visually appealing. The “business card/billboard rule” is a solid rule of thumb: Your logo should look nice on both.

5.Your logo should be well-balanced in terms of design. In other words, your logo should seem “balanced” to the eye, with no one aspect dominating the others. Asymmetric logos seem weird if all of the colours and details are concentrated in one area. Balance may be achieved by a logo’s colour, line density, and overall form.

According to some experts, a logo should be able to withstand the test of time for at least ten or fifteen years. Design trends, on the other hand, have eluded me so far. In addition to the criteria I’ve outlined above, the greatest approach to guarantee the lifespan of your logo is to make sure you love your logo. Don’t settle for anything less than perfect.

Then, after you’ve decided on a logo design, make sure you have it in all three of these important file types. These include EPS for printing, as well as JPG and GIF for online use. Because of this, your logo is no longer a symbol with a typography when it is converted into an image. Finally, we get to the most fundamental guideline in logo design:…

Your logo should never be redrawn or altered in any way! It’s OK if you want to make it interactive on your website. However, don’t alter its fundamentals. It should be scaled down and enlarged in proportion. There is nothing wrong with changing your logo if you become weary of it. Because that’s when the rest of the world starts to take notice!

The 5 Rules of Successful Logo Design

HOW TO CREATE A WINNING LOGO

It doesn’t matter where you are in the world, there are certain teams and logos that you recognise instantly.
The Cleveland Cavaliers’ LeBron James

DESIGNING YOUR LOGO TO YOUR ADVANTAGE: A GUIDE

The design of your company’s logo is critical to its long-term success.

Logos are prominently displayed on everything from business cards to clothing to pamphlets.

You may use these resources to reach out to your clients, potential clients, vendors and even members of the media. Keeping in mind that your logo is generally the first point of contact with a prospective consumer is crucial. To avoid losing a sale, your logo must simply make a good first impression.

The following are the most important guidelines for creating an effective logo:

When designing your company’s logo, make sure it reflects who you are.
An authentic and one-of-a-kind representation of your business should go into the design of your logo.

A surprising number of companies really use a logo that is identical to their competitors. Logos that seem the same all the time not only irritate customers, but they also lack uniqueness and innovation.

In order for your firm to be readily recognised, your logo must make it stand out in a crowd. People are more likely to remember your logo if it incorporates important aspects of your company.

AVOID COMPLEXITY

Stop wasting your time with all this garbage. Trying to cram too much information into a logo might backfire.

The simpler the logo, the easier it is to recognise.

An important advantage of having a basic logo is that it retains its clarity even when the picture is enlarged. Making a logo that is easy to understand without being simplistic is critical. In order to better grasp what this signifies, have a look at the McDonald’s emblem. It’s a basic design that’s been adopted by youngsters as young as 4 and as elderly as 104 throughout the world.

SPEAK OUT IN BOTH BLACK AND WHITE AND COLOR.

Test your logo in both colour and monochrome to make sure it’s legible and effective.

If the logo loses its punch in black and white, printing in newspapers or using services that only utilise black ink is going to be an issue. Make sure that a brightly coloured logo design looks well in black and white.

Solution That Can Be Scaled

To be successful, your logo must be scalable.

What happens if you have to lower the size of your logo for a business card or an online forum? When it comes to scalable logos, the rule of thumb is that your logo should look fantastic on both a business card and a billboard. You’ve got a terrific logo if you can pull it off.

REMEMBER TO REDUCE STRESS
The logo’s artwork must be balanced.

It is important that the logo be seen in a balanced way by the human eye. One component of the logo shouldn’t overshadow the rest of the design. Consider some of the world’s finest works of art to illustrate my thesis. There aren’t any overpowering colours in the artwork, so the overall effect isn’t detracting.

In addition, the design of your logo should be able to withstand the test of time. Make sure that your logo doesn’t rely too much on current fashion trends, or you’ll discover that it rapidly goes out of style.

Have your logo translated into JPG, GIF, and EPS format as soon as you’ve decided on it. This means that you may simply utilise the logo in your printed materials and on your company’s website.

In order to have a great logo and brand statement, all of these critical characteristics must be in place.

Using your logo in the same way every time is critical now that you’ve got your brand out in the open.

When designing flyers or brochures, don’t modify your logo. This will not only annoy your viewers, but it will also seem unprofessional. The logo may be scaled down and enlarged for numerous forms, but the spirit of the design will remain the same.

It’s time to take a look at your logo.

Because we value our clients and their businesses, it is a priority at Roundhouse to get to know each one. The first step in our logo design process is to get to know you and your business objectives. To make sure your company receives the attention it deserves, we provide a custom logo design service at a low cost. If you have any questions regarding our logo and brand design services, please don’t hesitate to get in contact.

Concept, symbol, and visual element that expresses the company’s core values are all part of a company’s logo design. It is the initial impression a prospective consumer has of a brand and is the “judge a book by its cover” moment. Therefore, it is critical that your logo conveys the proper message and mood to your consumers.

A well-designed logo quickly identifies a business or product to its target audience. If you close your eyes, you can almost see the logo for the iPhone or iPad. Imagining Nike’s, Starbuck’s, and Twitter’s would be fun. Because they are immediately recognised and memorable, those logos undoubtedly emerged as pictures in your head.

When developing a logo, there are numerous aspects to keep in mind. When it comes to branding, colour is an excellent choice. When it comes to logos, pink and green are often associated with femininity and love, while pink and green are associated with the environment. The colour black is slick, formal, and timeless. Yellow is also a pleasant colour. As with typography, each colour and font has a distinct position in the consumer’s psyche. Fonts may convey a wide range of emotions. Finding the proper font might be difficult since there are so many options. Before making a final decision, designers will experiment with a wide range of fonts and sizes. Do you want your brand to portray a young or a more mature image? Typeface and colour are used to express these sorts of information.

Creating a logo may be difficult, despite the fact that the finished result frequently seems straightforward. In order to come up with the right logo, there is a lot to consider. A excellent logo should follow these eight guidelines.

What should your logo say?

  • 1.It’s simple to memorise and comprehend. The finest logos are instantly recognisable and stick in the mind.
  • 2.Second, it’s flexible. Even the smallest of logos must be visually appealing and easy to read.
  • 3.Flexible in use. To be effective, your logo has to be adaptable to a range of mediums, such as clothing, walls, and business cards. Color and black & white versions should also be available.
  • A one-of-a-kind experience. To be memorable, a logo must be one of a kind.
  • Dedicated to the task at hand. There should be an answer to the Who? What? Why? Who is this company? What is the brand’s purpose? What’s the point of having this brand?
  • Authentic. Your target audience will need to be able to readily locate you among the changing fashions of the world. Your company’s reputation may suffer if you often alter your logo.
    Astonishing and Alluring You want your logo to elicit an emotional response from the viewer. It should foster a deep bond between the brand and its customers.
  • Straightforward. Uniqueness and simplicity are two key components of a successful logo design.

The 5 Most Important Logo Design Principles

Tatabi Studio, a design firm, explains how to create an effective logo.
An expert in brand identity, Elena Sancho of Tatabi Studio (@tatabi) walked us through the fundamentals of logo creation. Even though logos may appeal to a wide range of individuals, there are a few universal characteristics that can make a logo stand out from the rest. Your designs will benefit from their input as well.

The design should have a purpose behind it.
Having a narrative behind a logo is more likely to connect with customers. You can see this in Amazon’s logo, which informs customers they can get everything they need from A to Z; the arrow points to shipping; and a smiley face is shown in the line. This implies friendlyness on both the company’s and customer’s part.

Ideas are what make logos fascinating, not just the logos themselves.

There are five golden rules for creating an effective logo.
It must be in keeping with the company’s image.
When it comes to developing a logo, it’s important to consider about what your brand’s personality is. If you conceive of it as a person’s personality, you can better understand what you’re dealing with. Is it a good time? Do you think they’re classy or cartoonish? Let’s take a look at the Audi automobile brand. With its connection to metallic accents and use of cool neutrals, it’s cutting-edge in every way. A logo’s personality should be reflected in its design.

It’s not enough to just have a cool logo.
It must be simple to understand.
There are a surprising number of unreadable logos out there. When the public is unable to decipher a logo, it fails to achieve one of its primary objectives. A complicated, creative design that people may not grasp isn’t worth it. The difficulty with many heavy metal band logos is shown in the image below. After some time, you may be able to decipher the message.

5 Sasquatch Tips for Creating a Successful Logo
Regardless of its size, the message must be obvious.
Even at the tiniest sizes, a logo should be readable. The picture isn’t always going to be the most important part of the presentation. It may also be used to smaller items. Think of a poster with a lot of different logos on it. If the name of a firm is presented next to the bigger logo, it may disappear when it is reduced in size. You’d be surprised at how many brands you can make out on the poster below.

The 7th Ankara International Film Festival Logo Design Guidelines
It should be a piece of art that can be enjoyed for generations to
Keep up with the latest trends, but don’t let them dictate your life. It’s likely that a trend that first generates a lot of interest may fall out of style in the near future as well. We can observe the development of huge brand logos by looking at how they change over time, yet their core stays the same. When developing a logo, the contemporary and the timeless must be balanced.

The 7 Essential Principles of Logo Design

What is the process of creating a logo? When creating a logo, what are the most significant considerations? What are the most important things to remember? Seven fundamental “rules” or principles of logo design are discussed here. Because each of these topics might easily fill an entire book, I’ve limited it to the bare essentials here.

  • A logo’s message must be clear.
  • To be effective, a logo must be timely.
  • A logo must be remembered in order to be effective.
  • Timeless is the ideal for a logo
  • There shouldn’t be any extraneous components in a logo.
  • A logo must be well-executed in terms of design.
  • The versatility of a logo is essential.

A logo, like any other design, must convey a message. To “communicate” is to simply “exchange” or “transfer” information. An emotional or mental state may also be conveyed in a message.

A logo may convey a brand’s basic values, products, or services via the symbol itself. A design’s execution may also convey a message; simplicity, luxury, high-tech, low-tech, and retro aesthetics can all be conveyed in this way. Or, like Amazon’s A-Z logo or Twitter’s bird logo, the logo might tell a wider narrative that is either known implicitly or only comprehended after some explanation.

You need a logo that communicates at least something.

Consider the ways a logo may be used to convey information:

a) The brand’s name may be deduced from a logo.

Design-speak for a trademark produced from a custom-lettered word, a logo is called a logotype (Logos is Greek for Word). When it comes to trademarks, the word “logo” has become synonymous with “logotype,” “symbol,” or “monogram.”

The logo’s most fundamental job is to inform us who or what the brand is, and this provides us a hint. Coke, IBM and Ford all have logos that are just a representation of their brands. Apple, Twitter, and Nike, for example, all began with a logo that included their company name as part of the design. They were only able to remove their name from their emblem after a lot of usage and virtually universal symbol recognition (a concept referred to as debranding).
It’s also possible to use a logo to visually convey the company’s name.
Logos are often used in this manner. Only “Apple” may be deduced from the apple logo. It’s a picture of an apple in its purest form. In the Windows logo, you can see a window open. Bell is the symbol for Taco Bell. Because “nautic” means “of or pertaining to sailors,” the Nautica logo features a sailboat.

. A logo may tell you what a company is all about.

Petco, Nvidia, DirecTV, Burger King, and Sprite are all good examples of companies that have embraced social media. The logo tells you something about the company in each situation. PetCo’s depiction of a cat and a dog is quite precise. When it comes to graphics cards, the Nvidia logo depicts an eye. Both Burger King and Sprite have their logos wedged between a hamburger and a lime.

In addition to the examples above, a logo’s meaning might be conveyed in a more indirect manner.

in order to convey a notion, mood or sentiment, a logo may be used in this manner
Even though the product name has nothing to do with the logo’s implementation, the brand’s ethos is conveyed via the logo. Logos like LEGO’s use the primary colours red and yellow in a humorous script. Fun, youth, and play are quickly conveyed by the logo even though LEGO does not signify any of these things in English.

There are many ways that logos may be used to convey a narrative, or even just hint at one.
This kind of logo may easily be argued to be the greatest. Logos like this create a lasting effect on the viewer. The Norse woodcut siren used in the Starbucks emblem has a long and fascinating history. Bluetooth’s logo’s origins are linked to a Danish King. One of Italy’s most renowned World War I fighter pilots is the inspiration for Ferrari’s iconic insignia. Even the three dots in the Domino’s logo have some importance; at the time the logo was established, this represented the number of Domino’s franchisees. Unilever’s logo has 23 distinct drawings, each representing a different industry or sector in which the company’s goods are used.

As soon as someone learns the narrative behind these logos, they are inclined to spread the word and become brand advocates. The narrative of the Siren in the Starbucks emblem is the subject of hundreds of blog posts and publications. Each one serves to reinforce the company’s brand and emblem, which many smaller businesses would gladly pay a premium for.

Even though the new Pepsi design has gotten a lot of attention, I think the old logo is still preferred by the majority of consumers. Why? Because the former design had a blue tint, it implied that it was distinct from Coke. That’s when the wave came in. The logo began as a bottle cap, and the history of the logo organically led to the streamlined design that it is now. The new logo failed to make an impact on those who saw it. The new form was a mystery to everyone. Were their lips curled up in a grin? What if the wave had a different appearance? The gap? What’s this? I expect Pepsi will see the light of day and revert to their original logo at some time. (The “e” in the logotype has a resemblance to the former logo.)

If the first principle outlined above is followed, this one should be self-evident. When it comes to logo design, it’s common for newbies to start with “let’s develop something that looks good” rather than “let’s make something that delivers the brand concept.”

A sampling of 99Designs’ logos illustrates the point:

These logos have nothing to do with the company’s image. No, you wouldn’t know that Mane is a hair salon by looking at the logo. A lion’s mane is already a metaphor for the product’s name—”Mane” refers to the animal’s hair. The brand is written in a dull typeface with a few portions of the A and E missing so that we may believe it is a logo. Perhaps the “curentt” logo is a better fit. If I didn’t tell you, you’d think it was for a dating app. While Bilt Nano and AdUp both employ a similar design feature, their respective industries are completely independent.

According to 99Designs.com’s “brief,” the design process often consists of 90% research and 10% design. However, the design process on 99Designs.com is typically just 5% research and 95% “design.” When it comes down to it, the majority of logos are just the name of a firm with a stock vector element added to it.

For the sake of completeness, I’d like to bring out that, according to other sources, “a logo should be acceptable.” In some respects this is correct; nonetheless, the rule of thumb should be the other way around. Although a bird isn’t the most “proper” choice for a social networking site, it isn’t in any way “wrong”. However, the following are some logos that are completely out of place:
Is it one of a kind? Are there any precedents for it? The question is whether or not it’s an overused visual trope. Any logo design project should start with these considerations.

It’s a combination of chance, repetition, and ingenuity that makes a logo memorable.

In addition, there are many things you may do to prevent while designing a brand identity. Consider skipping your initial thought altogether. Almost every designer’s initial concept is yours, and vice versa. When designing a logo for a coffee firm, it’s not going to be memorable to represent a coffee bean. Don’t use a drop for a water filter logo. When designing an organic logo, stay away from using a leaf.
The Shocking Revelation
Another great way to make a logo memorable is to include something into it that causes a “aha moment.” That which surprises you when you find it is referred to as “hidden” here. Even though it’s a minor thing, the logo will be more memorable because to this extra touch. The FedEx logo with the concealed arrow is probably the first logo that springs to mind when thinking about this. FedEx. You should check out this interview with the logo’s creator. The arrow only works because it’s concealed, and that’s the main point.

A logo should last for a long period

The ability of a logo to stand the test of time is another important consideration when creating one. It’s probably not a smart idea to build a logo around something that hasn’t been around for at least 50 years. The best logos are built on aspects that will last for a long time. The fruit in the Apple emblem, which you saw before, represents the dawn of humankind. The logo would have lasted two years if it had been based on the shape and form of the first apple computer. A bird is the symbol for Twitter. The marine monster that appears on the Starbucks packaging is a noun, not a verb. A horse is the Ferrari symbol.

These logos will never go out of style. Logos based on current trends, on the other hand, will get stale very fast. Some instances of this may be found here.

Car keys are out of date, since most current vehicles don’t have them. Not to mention how out of date the lumberjack’s outfit and hard helmet already seem to be. Because sunglasses styles change so often, it’s impossible to use them as a logo. The final design’s baggage, on the other hand, will probably only survive a few years.

Fashions in Interior Design
Logos based on current design trends are another example of those that aren’t ageless. Polygon art, which began as a photo-manipulation effect but has now made its way into logos, is an excellent illustration of this contemporary trend. In addition to the inherent flaws of this design approach for logos, this trend will fade in a year or two and the designs will seem old.
There are a number of recent logo “updates” that demonstrate this issue of timeless design. There is nothing wrong with making a few tweaks to the logo to keep it up to date and relevant. The idea of designing your logo in accordance with a current design trend is problematic. The Starbucks logo has been simplified in a way that makes sense and works effectively. Even Google’s logo has been updated in a logical manner—removing the bevel effects and the drops shadow really strengthens the design’s integrity (see point 6 below for more on this). eBay’s new logo, on the other hand, is a name printed in a common typeface that only qualifies as a logo due of the subtle colour variations between the individual letters. That similar flaw can be seen in the Microsoft logo as well, in my humble view. The logo’s uniqueness has been obliterated in favour of something that seems more “contemporary.”

An unnecessary feature should not be used in a logo.

My first thought was that a logo should be straightforward. The most of the time, this is right as well.

An easy-to-memorize logo is one that can be explained in a few words. To satisfy my own need for fast food, I may direct you to the restaurant recognisable by its distinctive golden arches if I so choose. Target is the shop with a red target on its front door. ‘ The swoosh is a trademark of Nike. “Apple” refers to the fruit that has been damaged by being cut open.
Then then, there are other logos that aren’t that basic that nevertheless function well. A nice example is the Coca-Cola logo. Since its inception in 1887, the logo has remained essentially unaltered. In no way can it be described as simple, yet repetition and uniqueness have made it one of the world’s most recognisable logos.
The Ritz-Carlton, with its lion’s head perched on a crown as its emblem, is another good example. However, the logo’s intricacy really contributes to the overall message. It implies that the brand is a high-end, exclusive option. It’s impossible to duplicate, and there’s even a hint that it’s impossible to get. Ralph Lauren’s and Ferrari’s logos use the same kind of design message. This method is also used by high-end drinks.
If you’re developing a basic logo or a more complex logo, a good rule of thumb is to never include anything that doesn’t serve a purpose. Ask yourself, when you’ve completed your logo, whether anything should be left out without affecting the design’s meaning. A brand’s logo may become simpler and simpler as it gets more well-known, but it retains its significance. On its first release, Apple’s logo featured a multi-colored Apple with the phrase “Apple Computer.” All that’s left is an apple silhouette emblem. A similar occurrence occurred with Nike and their swoosh logos. Starbucks, too, is following suit.

All of them, however, benefited from more “complicated” logos in the first place. And in each instance, whether by chance or design, the logo was created with the intention of being simplified in the future in mind.
The design of a company’s logo is an important part of its overall image. Even so, it’s evident. As a result, all of the principles made in this article contribute to a well-crafted logo. There are, however, two components to design: the concept and its implementation.
Whatever the merits of your concept are, it will not succeed until you put in the time and effort to make it work. The brighter your concept, the more you can get away with in execution; conversely, the weaker your idea, the better your execution needs to be. This is a rule of thumb I use when designing posters and covers.

In logo design, this can be readily implemented. To begin with, the Google logo was a bad concept that wasn’t executed very well. The emblem, on the other hand, grabbed on and became instantly recognisable. Having access to the best designers in the world, the firm was able to improve the logo’s execution while maintaining its flawed concept.

This may be observed in the improvements of other logos. When the logo is well-known, the concept is seldom altered. As a result, the execution has been improved. ‘

Scale uniformity.
Sizing and proportionate scale must all be consistent across a design in order for it to be considered cohesive. A good illustration of this is the Starbucks logo, where the amount of detail in the head and two fins is comparable to that seen in other areas. The logo is well-balanced. Similarly, the man and horse in the Ralph Lauren emblem have the same amount of attention to detail. On the other end of the scale, you have the Apple symbol. The apple and the leaf have a comparable amount of detail. Despite their simplicity, these two objects are instantly identifiable.

At whatever degree of detail or complexity, size consistency is important. If your logo is a highly detailed illustration, then the whole logo must be very detailed as well. Simplified icons need a very low degree of detail in their design. As you can see in the images below, logos with varying degrees of intricacy can cause issues.

balancing of hues
The principles of colour harmony should be used to the design of a company’s logo While it is true that a logo should be legible in both black and white (discussed in more detail below), the use of colour in branding is crucial. When it comes to certain companies, their colour schemes are so well-known that they may virtually stand alone. The turquoise hue of Tiffany’s is a good illustration of this. Most memorable brand colours are single colours, but some firms utilise two colours and it’s vital to choose colours that complement each other in order to create a cohesive brand identity. On the colour wheel, McDonald’s red and yellow are similar to Subway green and yellow. The complementary hues of FedEx orange and purple make for a visually pleasing combination.

Quality of the forms
If you have a circle in your logo, it must be a perfect one. You should make sure your logo has a square if it has one. A circle’s segment is what an arc should be. If you look at the old and new Twitter birds, you’ll notice just how important form accuracy is.

Typography
The logotype is the name of a product or business written in the form of a logo. For many years, the term “logo” was just a reference to the word itself. This demonstrates the significance of typography in the design of a logo.

The following are examples of common blunders:

The incorrect use of capitals.
Misspellings and grammatical errors
A lot of typefaces (more than two in a logo is too many)
Font with a strained appearance (either horizontally or vertically scaled)
Incorrect kerning
The letter spacing is incorrect.
A bad choice of typefaces.

It is essential that a logo be adaptable.
Any location may benefit from a well-designed logo. For example, 16 × 16px icons may be used on websites, on business cards, and even on building signs. Let’s take a closer look at what’s going on here:

Contrasts in shades of grey
A logo should be able to operate in both colour and black-and-white versions. When I see a logo that attempts to differentiate itself by the use of gradients, tones, and colours, I know it’s a dud. Despite the fact we no longer use fax machines, some would argue that this is an outmoded design guideline.

Embroidery and foiling
Engraving on Metal Badges
Embroidery \sIcons
A good logo should be easily recognisable in all of these contexts. Earlier, I stated that eBay’s logo has been updated. Other businesses have made the mistake of “modernising” their logos by removing the elements that made them unique. In both colour and black and white, have a look at these logos:

Even though their colour equivalents are clearly better, all of the logos function and are memorable in black and white. People would instantly recognise the double P as an emblem for PayPal, on the other hand. Microsoft’s waving window may also be used without colour to identify Microsoft Windows. Even Microsoft’s “o” has a color-independent notch.

Let’s take a look at these logos in a more contemporary light:
PayPal’s two-letter P becomes a splotchy lump. eBay has shed its corporate identity. Without colour, the Microsoft Windows logo is unrecognisable. As a result, even the Microsoft brand has lost its distinctness and is merely a name spelled out in a Frutiger-like typeface.

Generally speaking, my initial logo version is black on white. Adding colour, tones, or even gradients may be done once I have a design that performs well in that environment.

The design of vector logos should be done in a vector-based application. Programs that use vector graphics, such as Adobe Illustrator and Corel Draw, are available. Because vector drawings are resolution-independent, the logo may be scaled to any size without losing clarity and sharpness. This is the obvious explanation.

Beyond that, however, only a vector version of the logo may be utilised for specific applications. Among them:

Consequently, any 3D printing application that uses a 3D rendering software
Foiling or embossing dies of any sort.
Window display vinyl cutting.
Automated embroidery.
I’m sure there are more. It is possible to save a vector image to a raster image by just clicking a few times. Raster to vector can’t be done in the same way.

In a nutshell, use a vector-based design application to create your logo.

Scalability
When designing a logo, keep in mind that it should be scalable. The “ideal” logo, according to this theory, would be a square or circle that could be utilised both horizontally and vertically. However, developing a square logo isn’t possible in many cases. More often than not, a horizontal logo is required for one application, while a vertical logo is required for another.

When developing a logo, this should be taken into account. In a horizontal format, how will it work? When put vertically, how will it perform? There may not be a logo that is tiny enough to be used as an icon (e.g., the “f” for Facebook, the Q for Quora, the bottle outline for Coke, etc.). A logo Tethos recently created with this in mind is shown below as an example.
Because of this, the major logo was created in a horizontal style, as you can see in this image. The logo was also re-purposed as a stacked form, and eventually as an icon, since there would be times when a smaller version was required. Even in black and white, each of the three renditions would retain their own character.