The lengthy history of the organisation is highlighted in the majority of Swiss banks’ logos in some form or another. As a consequence, they have a more jumbled appearance than the typical contemporary logo, yet each of these features has significant importance and significance. None of them are very artistic or imaginative, since it is essential for any bank to stress its traditional qualities (also known as “reliability”), therefore none of them even comes close.
The three keys on the UBS insignia represent the extreme confidentiality that is maintained between the bank and its clients as well as the banking secrecy of which the company is particularly proud. The corporation believes that the keys symbolise “confidence, security, and discretion” (which seems to mean the same). We may also talk about the significance of this emblem throughout history (unlock the doors to wealth, health and luck).
The three keys may be used as a logo on their own or in conjunction with the acronym “UBS” in red. Both options are available to users. It utilises a serif typeface, which exudes a sense of heritage without being too fussy.
Bank Nationale der Schweiz
This is most likely one of the most weighty bank logos there is. The name of the organisation is shown in five different languages, which results in an approximate word count of fifteen. In spite of the fact that the designers used a straightforward sans serif font, the logo is nevertheless somewhat challenging to understand.
The issue is that each new word should hold extra meaning, yet in this case, the meaning is repeated five times in exactly the same way. However, this is an intriguing approach to taking care of the needs of global clients.
The logo that looks like a sail is supposed to represent “the pioneering spirit of the whole bank and the tradition of our company,” which is taken from the official website of the bank. Over the course of its existence, the design has been subjected to a number of revisions. 2006 saw the debut of the most recent iteration of the software.
There is nothing more to this Swiss bank’s logo than its name, making it one of the most straightforward in the industry. The typeface is a serif one, and it is somewhat formal.
A Member of the Pictet Group
The lengthy and illustrious history of the organisation is shown rather well inside the symbol (the year 1805). The lion on the crest just serves to emphasise this perception. However, the typeface seems to be of contemporary design.
In spite of the fact that the symbol seems to be a double “M,” which is the first letter of the business name, it also appears to be a representation of the mountains that Switzerland is famous for.
Bank Lombard Odier & Co
The addition of a historical element, which is represented by the complicated symbol that sits between the numerals “17” and “96,” further emphasises the significance of the numerical values. In 2010, the bank made the decision to shorten its name to “Lombard Odier Group.” Despite this change, the main logo still includes the names of all four of the firm’s founding partners.
The emblem we now know as the Gable Cross first appeared in 1877, while the company’s founder was still very much alive. The firm believes that the two horse heads that are crisscrossed together signify both protection and safety. It is interesting to note that a long time ago, the so-called roof gable was often employed on the roofs of buildings all throughout Europe since it was considered to defend against any and all threats.
The long-standing emblem of Switzerland, which can be seen on both the country’s flag and its coat of arms, served as the basis for the design of the red cross that is included in the logo.
EFG International Corporation
This logo, unlike that of the vast majority of other Swiss banks, makes no reference to the institution’s history or traditions (at least explicitly). Despite the fact that it is steeped with symbolism, the aesthetic is thoroughly contemporary and simple to understand.