Make sure you’re connected to the internet before you read this. In the last several months, NFT buzz has taken the internet by storm. What is this and how can I make it work for me? That’s the question that many people across the globe have been asking.
Its sudden surge in popularity is reshaping the creative industry. The question is, what’s in it for me as a graphic designer and an artist? As a starting point, let us define what we’re discussing first.
What distinguishes NFT art from other types of art?
You can’t really touch an NFT, yet you may still claim possession of it despite this fact. Digital data, such as photos, music, and videos, are all examples of NFTs. For instance, earlier this year, a painting of Disaster Girl sold for $500,000.
What does “Non-Fungible Token” stand for? Knowing what a “fungible token” is can help you get started in this discussion. To put it another way, a $100 bill may be traded for five $20 notes and still be worth the same amount of money.
A glowing red and blue spaceman with crystals and stones protruding from his body.
Beeple’s “Everyday-The First 5000 Days” collage of digital pictures sold for $69.3 million.
This $100 bill, if signed by Banksy, will be a one-off. Identifying the value of $50.00 in twenty-dollar bills has become much more difficult. There is no way to swap non-fungible tokens for anything else. Investments may increase or decrease in the future, just like any other asset.
We’re particularly interested in the effect this new digital art-selling method will have on artists and the creative industry.
As a result, what does this mean for artists?
Ownership of digital artwork is defined as:
Cryptocurrency is the first time we’ve had the option to own anything wholly digital. A digital file or piece of artwork couldn’t be promptly claimed as your own because of the lack of a legal mechanism for doing so. As a result of the rise of NFTs, artists now have the freedom to rent, sell, or display their digital artwork in any way they want.
If they wish to commercialize their designs, they need to establish some kind of “legal” ownership of their work. Once the NFT art has been completed, it is subsequently “minted” or tokenized on the Blockchain service. With the Blockchain, it is feasible to handle copyright rights and keep track of creative output in a secure digital transaction system that makes hacking or scamming very difficult. In theory, everything you create or mint will be traced back to your name.
A successful outcome of this technique would allow digital artists to be recognized in the same way as Gustav Klimt, the artist who created The Kiss, a well-known piece of art. So far, none of the contracts establishing the legality of currency minting and the copyright of crypto art have been tested in court.
A number of artists have come out in the past to allege that their work has been faked and sold illegally. However, given the lack of legal protection or previous regulations on the issue, the future activities of these artists remain undetermined.
A new strategy for producing income
NFT art provides a new way to categorize digital artworks in order for creators to gain money. In order for designers to get paid more, they should be able to produce their work more quickly and easily. There’s no need to follow down unpaid clients, produce print-ready files, or wait for feedback before making revisions to your work to satisfy the needs of a client.
If 8-10% of all future NFT art sales are royalties, the artist will profit from each sale of the piece. On platforms like Zora, an NFT platform with the “Creative Share” function, art may be purchased and sold immediately.
On their own, NFTs are not adequate.
Additionally, the emergence of NFTs is having a major influence on the value of the design sector. Consider the monetary value of a physical work of art as compared to a digital one. The value of NFTs and CryptoArt is based only on the value of cryptocurrency. To put it another way, one NFT costs 2 Ethereum, which equates to around $2,255 in US dollars. Consider the fact that Ethereum’s price is continually influencing the value of the artwork.
Finally, there is a global audience.
The elite and distinguished world of art collecting and selling has traditionally taken place in actual locations when it comes to tangible pieces. International events like exhibitions and fairs were the primary source of income for designers and artists prior to the present global events. Since the emergence of NFT trading, which has enabled art collections to move online, many artists throughout the globe may have had difficulty selling their work.
Additionally, many graphic designers may struggle to maintain a steady source of income if they don’t take on odd jobs or other non-related work. Long-term clients and continuous business flow may provide stability, but it takes time. When starting out, it may be challenging if you haven’t already established yourself in the sector. For others who are less privileged, an NFT might potentially open up a floodgate of opportunities for many creatives.
In a couple of minutes, NFT outlets like social media may reach a global audience. Having a large online following is also prevalent for artists working in the NFT sector. For designers, the problem is finding a way to convert their audience into clients. ‘” As with any other brand, you must understand how to connect emotionally with your target audience in order to be successful. This means that you’ll need to look at several brand tactics before making a decision. It’s time to rethink your marketing plan if you don’t already have a strong online presence.
Exclusion vs. Inclusion: Which is better?
According to NFT’s art sector, it is possible for digital artists to make a livelihood and feel secure in their work. Simply put, anyone with a computer and the ability to create an NFT can create Nyan Cat, which was sold in 2011 for $600,00.This might help millions of creatives throughout the world.
Keep in mind, however, that the high minting price is an important consideration. Designers must compete with one another in order to get their artwork “minted” on the Blockchain. Prices may vary from $80 to $1000 depending on the time of day and the network. Designers are unable to sell their work online without this fee.
It has a significant influence on the environment.
An important problem in the NFT art community is the environmental impact of artworks made with non-ferrous metal. When Joanie Lemercier, a French artist, recently sold out her NFT in only 10 seconds, she made headlines. She earned thousands of euros in sales. Aren’t you amazed by it? It was also unclear to him how much energy this transaction would consume: the equivalent of 8.7 megawatt-hours of power that his studio utilizes over a two-year period.
As a result of his displeasure, the artist had wanted to leverage internet sales as an environmentally beneficial alternative to delivering physical artwork across the globe. Following an examination into the energy use of crypto art platforms, Lemercier was greeted with a lack of transparency, he said in a statement issued afterward.
NFT artwork needs a lot of resources, which is understandable, and many designers are concerned about this. When it comes to trading crypto art, “proof of work” isn’t just an issue. It’s a broader one that affects the whole digital process. It was in the early 1990s that proof of work was first used in the mining of cryptocurrency tokens such as bitcoin and ethereum. Computers with high processing power compete for the most bitcoin, using large amounts of energy in the process.
An approach that is so harmful to our earth is required if you want to sell your artwork via NFTs. Although greener alternatives have been developed, bitcoin remains the most popular cryptocurrency.
Does the NFT art market have the potential to thrive?
As a result, the simple answer is that we don’t know. Due to its huge potential, it is unlikely that NFT art will lose its momentum any time soon, despite a 70% price drop in April.