The WhatsApp messaging app was developed from the ground up by a pair of self-described “techies” with a passion for the subject. And by the start of the year 2020, two billion individuals have signed up to utilise this simple but powerful method of communication. WhatsApp’s logo, which is both minimalistic and very capacious in terms of information, is instantly recognised throughout the globe and can be found on 90% of all current mobile devices.
Context and Origins
WhatsApp: Brand overview
| Founded: | January 2009 |
| Founder: | Meta Platforms, Will Cathcart |
| Website: | whatsapp.com |
Where can I find out more about WhatsApp?
WhatsApp is a messaging app that enables users to communicate in real time over the internet. Formerly known as Facebook, Inc., it is currently owned by Meta Platforms, Inc. Six years after the launch of the first version of the application in 2009, WhatsApp is the most widely used instant messaging service throughout the globe.
The first version of the messenger debuted in 2009. Brian Acton and Ian Kum, two friends who met while working at Yahoo! but left to focus on broader international concerns, founded the company. They sent in a Facebook application but were turned down for the position. The next logical step was for young people to develop a platform app for mobile devices that would provide real-time chatting rather than the transmission of SMS. So, it’s good to know that there’s an easy-to-use online chat messenger. The English phrase “What’s Up?” is used as a greeting in the format, therefore that’s where the name came from. How are you doing today? Is this anything new, anyway?
The initial iPhone app was developed, but owing to a high rate of crashes, progress was slow at first. By this stage, Ian Kum was already disillusioned with his progeny and ready to give up on this “hopeless” case, but Brian Acton managed to talk him into staying.
In 2013, the firm had 50 workers and more than 2 million users. Then Facebook made a bid to purchase the trademark; the sale price of $ 19 billion was the greatest in history. At now, Vatsap functions as a web-based chat where users may engage in textual, verbal, and visual communication, as well as make use of cloud-based file sharing.
The Symbol’s Typeface and Hue
There is no specific data as a familiar green and white symbol suddenly emerged. Acton and Kum probably came up with it themselves while developing the software. The user interface of mobile phones benefit greatly from a simple yet meaningful design.
Included to the right of the trademark’s emblem is the WhatsApp symbol and name.
A huge icon is concealed behind a little one: the green background colour represents the availability of the WhatsApp lines for communication at all times, and the elevated handset represents the independence of speech and the accessibility of international phone calls. A white cloud (a text bubble with a tail at the bottom) surrounds all this, denoting the communications.
The selection of the handset from a traditional landline phone was deliberate; in contrast to multifunctional smartphones, it clearly communicates that the user can make and receive phone calls.
The logo’s appearance has not altered in 10 years. There are eight patented icons for 2020, each of which serves a specific role across various platforms (Android, iPhone, Web, etc.). A few of them are out of date and never utilised. Copyright safeguards every single one of them.
Pictures are transferred on a green backdrop, while the icon’s main colours are white and green. One of the other designs (the Windows icon) makes use of a black backdrop.
There are two authorised colour schemes for the whole logo:
The WhatsApp logo and name are shown in a greyish green Helvetica Neue typeface on a white, horizontally stretched plate.
The name is written in white, and a conventional symbol is shown in gray-blue, on a plate.
The instantly recognisable WhatsApp logo is a shining illustration of how a product can stand out from the crowd and win over a large audience with very few design elements.
Shades of WhatsApp
| UFO Green | Hex color: | #25D366 |
|---|---|---|
| RGB: | 37 211 102 | |
| CMYK: | 82 0 52 17 | |
| Pantone: | PMS 354 C |
| Teal Green | Hex color: | #075e54 |
|---|---|---|
| RGB: | 7 94 84 | |
| CMYK: | 93 0 11 63 | |
| Pantone: | PMS 329 C |
What does each WhatsApp emoji represent?
When the timer finishes counting down, you know the message has been sent. Having reached the WhatsApp server but not the recipient’s device is shown by a single tick. If the message has two checks next to it, it has been delivered. Once the envelope is opened, the checkmarks will change to blue to indicate that the message has been read.
What does the Whatsapp logo look like?
There are really two sections to the WhatsApp logo. A white handset is shown in a green “bubble” callout in the first paragraph. A wordmark with the messaging service’s name is the second component. The writing is painted in a greyish green tone using a sans-serif typeface.
What’s the deal with the WhatsApp logo being green?
WhatsApp’s primary inventors, Jan Koum and Brian Acton, went for a green colour scheme to represent trust. Since the messenger is responsible for storing users’ private information, this was deemed the most crucial feature.
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